alumno grado
Tech & Data Management

Degree in Business Analytics / Bachelor in Business Analytics + Expert Degree in General Management

  • Full Time
  • 240 ECTS
  • Sep. 2023
  • 4 years
  • ubicacion logo

    On-site Madrid

  • horario logo

    Monday to Friday

  • logo plan de carreras

    Degree + Expert Degree in General Management


This degree is taught in SPANISH

The current exponential growth in the field of data analytics has triggered strong demand for professionals with expertise in this sector. This has reached such a scale that the ability to structure and analyse all this information, in order to extract the maximum benefit from it, is becoming increasingly vital.

The Bachelor Degree in Business Analytics of EAE Business School Madrid provides a response to the training needs of professionals to enable them to integrate, manage and analyse huge quantities of data with the primary aim of generate business intelligence and implementing digitization strategies in companies with technological requirements.

This progress is all underpinned by values such as sustainability and ethics, which, alongside innovation and entrepreneurship, constitute the basis for business development and growth.

Students on the Bachelor Degree in Business Analytics will be equipped to identify the digitization needs of companies and perform the tasks involved in creating and managing digital companies based on a sound understanding of their special characteristics, as well as being able to automate data processing procedures in order to achieve maximum business growth.

The key strengths of this Bachelor Degree are the optimal blend of IT know-how to organize and manage data, and the statistical expertise required to process this data effectively.

Therefore, you will be prepared to understand, excel and work in this new business culture, in which the efficient management of data plays a key role in companies.



The Bachelor Degree in Business Analytics is an official qualification run by the Universidad Internacional de la Empresa (UNIE) in collaboration with EAE Business School. This qualification program has been positively assessed by the Fundación para el Conocimiento Madri+d, verified by the Universities Council and registered on the University, College and Qualification Registry (RUCT) of the Ministry of Universities. This official qualification is valid in all countries of the European Higher Education Area (EHEA).

Partner académico-Unie Universidad

Reasons to take this master

in EAE Business School


  1. Diploma of Expertise in General Management: You will round off your education with this qualification, which will equip you with the knowledge and aptitudes required to become the profile that companies demand.
  2. Employability: We have partnership agreements in place with over 5,300 companies in which you can embark on your professional career. 100% of our students do an internship.
  3. Networking: You will make the most of all the benefits of studying at a business school. You will always be in close contact with the professional field that interests you most through a range of conferences, seminars, forums and annual events.
  4. EAE Business School student profile: You will have the opportunity to interact with the different professional profiles involved in a business school. EAE Business School brings together people from many different countries and professional sectors, who all form part of the same virtuous circle that comprises EAE Business School, mutually enriching each other’s experience in order to grow professionally.
  5. Entrepreneurship: Final-year students can benefit from EAE Lab, our business incubator, which gives you access to financing and guidance for your entrepreneurial venture.
  6. Lecturers who are professionals working in the field: 70% of the faculty combine their professional activity with their teaching. The classes are adapted to the current reality of the business world.
  7. Personalized training: EAE Business School Madrid guarantees that you have access to support and advice whenever you need it in your day-to-day studies, giving you access to tutorials adapted to your needs and ensuring that class sizes remain small.
  8. Case Study Methodology: You will learn with the aid of practical exercises that recreate real company situations, learning how ton take action and make decisions.
  9. The Madrid Campus: You will study in a unique, vibrant community that welcomes over 4,000 students each year.
best business school in Spain

Merco TALENTO Ranking 2022

Top 15
Business schools in the World/Europe

El Economista Ranking 2022

Top 20
One of the most innovative universities in Ibero-America

El Economista Ranking 2021


Subject types    ECTS
Core  60
Obligatory 138
Elective  24
External Internship   6
Bachelor’s Thesis    12
Total Credits 240

SubjectFirst semesterSecond semesterTypeECTS
Introduction to Big Data   Core6
Foundations of Business Administration and Management   Core6
Algebra  Core6
Foundations of marketing   Compulsory6
Descriptive statistics   Core6
Microeconomics  Core6
Probability theory   Core6
Communication in the company   Compulsory6
Business English   Compulsory6
Mathematical analysis   Core6

SubjectThird semesterFourth semesterTypeECTS
Big Data warehousing tools   Compulsory6
Company creation and management   Compulsory6
Foundations of programming   Core6
Data sources   Compulsory6
Digital marketing   Compulsory6
Data mining I   Compulsory6
Object-Oriented Programming  Compulsory6
Company Law   Core6
Accounting   Compulsory6
Macroeconomics  Compulsory6

SubjectFifth semesterSixth semesterTypeECTS
Sustainability and digital ethics   Obligatory6
Team leadership and management   Obligatory6
Data mining II  Obligatory6
Financial Mathematics   Obligatory6
Digital Security   Obligatory6
Artificial Intelligence   Obligatory6
Financial Management   Obligatory6
Company Taxation   Obligatory6
Big Data Visualization   Obligatory6
Text Mining and Social Media   Obligatory6

SubjectSeventh semesterEighth semesterTypeECTS
Digital companies workshop   Compulsory6
Business Intelligence   Compulsory6
Communication in digital settings   Compulsory6
Elective I   Elective6
Elective II  Elective6
Elective III  Elective6
Elective IV  Elective6
External Internship  Internship6
Bachelor´s Thesis  TFG6



Business and Human Rights: the Global Compact and the Ruggie Principles



Agenda 2030: the Sustainable Development Goals and Business Management



The Evolution of Business Ethics, Corporate Governance and CSR: Integrating the New Sustainability Principles and Goals



Design for Businesses



Design Thinking Processes



Design Management 42  
DISRUPTIVE LEADERSHIPDisruptive Environment 42  
DISRUPTIVE LEADERSHIPDisruption and Leadership 32  
DISRUPTIVE LEADERSHIPResilient Action Plan 32  
HR ANALYTICSData Management and Artificial Intelligence 23  
HR ANALYTICSMeasuring Different Key Aspects in People 43  
HR ANALYTICSLeadership and Implementation of Solutions based on Artificial Intelligence 43  
NEURO-DIGITAL MARKETINGScientific and Technical Foundations of Neuroscience and Biometrics for Digital Marketing 43  


Neuro digital research 33  


The Digital Neuromarketing Plan 33  


Final Program Project 104  



6 Territories to conquer

1. Talent and Innovation

You will be equipped to manage both talent and innovation in modern business organizations.

2. Business Intelligence in the Company

You will use Business Intelligence effectively, managing the key information sources for the company and its contents.

3. New Technologies

You will learn about the latest technologies and their application in the different functional areas of the company.

4. Sustainability and Social Commitment

You will gain insight into how social and economic organizations operate and the social impact of business, learning to apply precise actions to guarantee long-term business sustainability.

5. Decision-Making

You will make decisions using information systems, enabling the company to reach the objectives it has set, based on the prior analysis of the situation and evolution of the organization.

6. Entrepreneurship and New Businesses

You will create and lead business initiatives and ventures.

Professional prospects and entry profile

  • What you study here and now will have an impact on your career tomorrow. Start imagining your future and take a look at some of the professional prospects that await you.

    • Architect or Manager of Big Data structures
    • Business Intelligence Consultant
    • Data Engineer
    • Data Scientist
    • Data Analyst
    • Data Consultant
    • Digital Marketing Specialist
    • In accordance with the regulations that govern access to official university undergraduate study programs and the admissions procedures of Spanish public universities, candidates for the Bachelor Degree in Business Analytics at EAE Business School (Madrid) can access the undergraduate study program, depending on their profile, through the various different access channels.

      Candidates who fulfil the following conditions are entitled to access undergraduate study programs:

      A) Students in possession of the High School Baccalaureate Diploma of the Spanish education system or another recognized equivalent qualification.

      B) Students in possession of the European or International High School Baccalaureate.

      C) Students in possession of a High School Baccalaureate qualification, diploma or certification issued by the education system of a Member State of the European Union or another state with which Spain has signed an international agreement in this respect on a reciprocal basis.

      D) Students in possession of a qualification, diploma or study certification with accredited equivalence with the High School Baccalaureate Diploma of the Spanish education system, obtained or completed in the education system in a state that is not a member of the European Union and with which Spain has not signed an international agreement for the recognition of such qualifications on a reciprocal basis, notwithstanding the provisions of Article 4.

      E) Students in possession of an official Advanced Vocational Training qualification, or Advanced Vocational Art and Design qualification, or Advanced Sport qualification within the Spanish education system, or a qualification, diploma or study certification declared equivalent to the aforementioned qualifications, notwithstanding the provisions of Article 4.

      F) Students in possession of a qualification, diploma or study certification other than the equivalent of a High School Baccalaureate, Advanced Vocational Training qualification, or Advanced Vocational Art and Design qualification, or Advanced Sport qualification within the Spanish education system obtained or completed in a Member State of the European Union or another state with which Spain has signed an international agreement in this respect on a reciprocal basis, on the condition that the students in question fulfil the academic requirements stipulated in the other state to entitle the student to access university studies.

      G) People over twenty-five years old who pass the access examination established in this Royal Decree.

      H) People over forty years old with employment or professional experience related to the field of study of the qualification program in question.

      I) People over forty-five years old who pass the access examination established in this Royal Decree.

      J) Students in possession of an official university Bachelor, Master or equivalent qualification.

      K) Students in possession of an official university qualification (university diploma, Technical Architecture or Engineering Diploma, Bachelor Degree, or Architecture or Engineering Diploma) corresponding to the previous university education structure, or an equivalent qualification.

      L) Students who have partially completed university studies in Spain or abroad or who have completed foreign university studies that have not been recognized for equivalence accreditation in Spain, and who want to continue their studies at a Spanish university. In this case, it is an essential requirement that the student has earned at least 30 ECTS credits in their previous studies at the corresponding university.

      M) Students who met the criteria to access university studies in accordance with previous structures of the Spanish education system prior to Organic Law 8/2013, of 9th December.

      N) Any other circumstance stipulated in the applicable legislation.

Employment report
of our students do an internship
students have taken part in the EAE Entrepreneur program
Partner Companies
EAE MADRID CENTRO EDUCACIÓN SUPERIOR, S.L.U., will process your personal information to contact you and to inform you about the program of your choice for the upcoming two terms. Afterwards, your data will be deleted.

You may exercise the rights of access, deletion, rectification, opposition, limitation and portability, by post to EAE MADRID CENTRO EDUCACIÓN SUPERIOR, S.L.U., Post office box 221 of Barcelona, or by email to [email protected]. Likewise, if the interested party considers it appropriate, they can lodge a claim to the Spanish Data Protection Agency.

Moreover, you can contact our Data Protection Manager by email to [email protected], or by post to Grupo Planeta, At.: Data Protection Manager, AVENIDA DIAGONAL, 662-664.