Master in International Business

• Current economic environment, with a focus on developed vs. emerging markets. emerging markets and their role within the global economic environment
• Geoeconomy and business decisions. opportunities for global companies
• Key challenges for companies in an increasingly divided environment (the two blocs). The triangle LATAM, USA and China
• Geopolitics vs un-globalization and its impact on businesses
• Globalization: current state and challenges. impact on the global supply chain
• Interdependence and global companies. Globalisation and business strategies. globalisation and business strategies, in-bound strategies in emerging markets

• Strategic planning: theories, concepts and tools
• Competitiveness in international markets
• Corporate sustainability and corporate social responsibility (CSR)
• Integration of sustainability and business strategy and sustainable business models at a global level
• Business ethics and decision-making
• Measurement and reporting of sustainability impact

• Introduction to personal and professional development applied to executive and responsibility roles
• Self-awareness and self-reflection
• Goal setting and time management
• Personal branding
• Effective communication skills
• Building and managing relationships
• Emotional intelligence
• Leadership and teamwork
• Problem solving and decision making
• Career planning
• Personal and professional development planning

• Advanced financial analysis. Preparation and analysis of financial statements
• Asset valuation and business valuation
• Investment analysis and risk analysis
• Financing decisions.international financing
• Financial policy planning for the company
• Green bonds and esg criteria
• The impact of technologies on financial decision-making

Strategic marketing and value creation

• Market research and consumer behaviour
• Behavioural economics in the impact on marketing strategies in go-tomarket models
• Segmentation, targeting, and microtargetting
• Diferentiation and positioning: advanced technoques and new trends
• Marketing strategies. Creation of value proposals y marketing policies
• Marketing policies: the 8Ps

Data-driven marketing

• Data analysis

Key performance indicators (KPIs)

• Internationalization of business theories. Of intenternacionalization. Sustainable development and explansion to emergingmarkets
• Tools for analyzing and understanding the target market
• Formal and informal institutions
• Designing an internationalization strategy
• Globalization, international trade, and foreign investments
• Major trade blocs
• Globalization vs. Regionalization
• New trends and challenges in international business
• Sustainability in the international environment. The inpact of sustainability in decision making when investing internationally
• The role of organizations in sustainability. Models

• Key financial instruments in international contexts: international funding and capital estructure
• Evaluation of risks and opportunities in global finanacing markets
• International portfolio valuation
• The role of primary and secondary markets
• Valuation of international companies
• Fixed income. Financial options in international markets
• Futures, forwards, swaps

• Internationalization theories and the impact of digitalization
• Strategies of digital platforms
• Technology and exponential growth
• Platforms and their impact on international business
• The role and integration of artificial intelligence in international business
• Data management and global regulations
• Future challenges and trends

6 ECTS

6 ECTS