Master in International Business
Business Management

Master in International Business

  • Young Professional
  • Full Time - English
  • 60 ECTS
  • Oct. 2024 - 10 months
Get up to 15% discount Until August 5th

Presentation of the Master in International Business

This master's degree is taught in ENGLISH.

The Master in International Business focuses on the development of critical competencies for business management in the 21st century. Through an innovative pedagogical methodology it combines technical aspects with soft skills modules integrated throughout the entire syllabus. The focus on skills such as collaborative leadership, creativity, effective communication and ethical decision making guarantees that graduates become exceptional leaders in any business environment. The program also offers hands-on, collaborative experiences that transcend the classroom where students deal with real business challenges in collaboration with relevant companies that have established strong partnerships with the School.

In today's business environment, characterized by global interconnectedness and rapid change,

the Master in International Business recognizes this need and therefore comprehensively integrates analysis of the domestic, regional, and international environment. In addition, students will gain a panoramic vision of the trends and challenges that affect companies at a global level, enabling them to make informed decisions that contribute to the development and implementation of strategies.

This program focuses on the future, examining how both mainstream and emerging technologies (artificial intelligence, big data, automation, etc.) are influencing the decision making and problem solving in the business environment. Moreover, the concept of technology management from the human perspective will enable students to gain a solid understanding of how to adopt these technologies ethically and strategically to strengthen and/or develop new business models.



    Once you successfully complete your program, you will obtain a double title: the Master in International Business from EAE Business School, the Master in Management (MIM) from the Universidad Internacional de la Empresa (UNIE) and the Specialization Title in International Business from the Universidad Internacional de la Empresa (UNIE).

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    From the moment of your enrollment we will start working together in the materialization of your professional project through a personalized development plan. Are you going to miss it? Request information and we will explain it to you.

    *This service applies only to on-site programs.

    Reason to take the Master in International Business

    in EAE Business School
    1. Residential program in New York: At the end of the program, you have the chance to take part in a week residential program (at an additional cost) at Pace University. Pack your bags and get ready to study in the USA.
    2. Series of management conferences: Make the most of the opportunity to gain insight from top-class executives and learn from their experiences and knowledge through the different community-wide EAE events offered every year.
    3. Business networking: You will have plenty of opportunities to expand your network of contacts. Get ready to build professional relationships with your classmates and meet executives from leading companies such as Google, Vodafone, Accenture, Intel and Cepsa, to name just a few.
    4. EAE Entrepreneur: Entrepreneurs have access to EAE Lab, a business incubator that offers the training resources, financing and guidance required to transform a good idea into a real business venture.
    5. True Potential Experience: Enjoy an experience that combines the Master in International Business with a Personalized Professional Development Plan, guided by a True Potential Advisor, who will help you find, focus and develop your true potential.
    Best business school in Spain

    MERCO Talent Ranking 2023

    Best Master in International Business

    Eduniversal Ranking Best Masters 2024

    Top 14
    One of the best business schools in Spain

    El Economista Ranking 2022


    MODULE 1

    • Current economic environment, with a focus on developed vs. emerging markets. emerging markets and their role within the global economic environment.
    • Geoeconomy and business decisions. opportunities for global companies.
    • Key challenges for companies in an increasingly divided environment (the two blocs). The triangle LATAM, USA and China.
    • Geopolitics vs un-globalization and its impact on businesses.
    • Globalization: current state and challenges. impact on the global supply chain.
    • Interdependence and global companies. Globalisation and business strategies. globalisation and business strategies, in-bound strategies in emerging markets.
    MODULE 2

    • Strategic planning: theories, concepts, and tools.
    • Competitiveness in international markets.
    • Corporate sustainability and corporate social responsibility (CSR).
    • Integration of sustainability and business strategy and sustainable business models at a global level.
    • Business ethics and decision-making.
    • Measurement and reporting of sustainability impact.
    MODULE 3

    • Introduction to personal and professional development applied to executive and responsibility roles.
    • Self-awareness and self-reflection.
    • Goal setting and time management.
    • Personal branding.
    • Effective communication skills.
    • Building and managing relationships.
    • Emotional intelligence.
    • Leadership and teamwork.
    • Problem solving and decision making.
    • Career planning.
    • Personal and professional development planning.
    MODULE 4

    • Advanced financial analysis. Preparation and analysis of financial statements.
    • Asset valuation and business valuation.
    • Investment analysis and risk analysis.
    • Financing financing.
    • Financial policy planning for the company.
    • Green bonds and esg criteria.
    • The impact of technologies on financial decision-making.
    MODULE 5

    • Strategic marketing and value creation.
      • Market research and consumer behaviour.
      • Behavioural economics in the impact on marketing strategies in go-tomarket models.
      • Segmentation, targeting, and microtargetting.
      • Diferentiation and positioning: advanced technoques and new trends.
      • Marketing strategies. Creation of value proposals y marketing policies.
      • Marketing policies: the 8Ps.
    • Data-driven marketing.
      • Data analysis.
    • Key performance indicators (KPIs)
    MODULE 6

    • Internationalization of business theories. Of intenternacionalization. Sustainable development and explansion to emergingmarkets.
    • Tools for analyzing and understanding the target market.
    • Formal and informal institutions.
    • Designing an internationalization strategy.
    • Globalization, international trade, and foreign investments.
    • Major trade blocs.
    • Globalization vs. Regionalization.
    • New trends and challenges in international business.
    • Sustainability in the international environment. The inpact of sustainability in decision making when investing internationally.
    • The role of organizations in sustainability. Models.
    MODULE 7

    • Key financial instruments in international contexts: international funding and capital estructure.
    • Evaluation of risks and opportunities in global finanacing markets.
    • International portfolio valuation.
    • The role of primary and secondary markets.
    • Valuation of international companies.
    • Fixed income. Financial options in international markets.
    • Futures, forwards, swaps.
    MODULE 8

    • Internationalization theories and the impact of digitalization.
    • Strategies of digital platforms.
    • Technology and exponential growth.
    • Platforms and their impact on international business.
    • The role and integration of artificial intelligence in international business.
    • Data management and global regulations.
    • Future challenges and trends.
    MODULE 9

    6 ECTS

    MODULE 10

    6 ECTS

    MODULE 11

    Choose the course that you want to take and which will expand your range of future professional prospects – 6 ECTS


    Minors are elective courses that enable you to personalize your Master and build a study program tht has the scope for new disciplines aligned with your profesional interest and goals. They act as real communication links that enable you to explore other areas of knowledge and connect them to yours. Minors multiply your opportunities for networking and expand your professional horizons. The range of Minors on offer varies depending on the intake and campus.

    Choose between:

    • Application of AI in Business
    • Stategy and Data Analytics
    • Fintech: Technology for Finance
    • Marketing automation and marketing intelligence
    • Neuromarketing
    • Digital Marketing
    • Sales management Innovation
    • Sustainability: Strategies and Opportunities
    • Scalling Up: Strategies for business growth management
    • Project management techniques
    • Corporate Wellbeing: Leading Wellbeing Strategies
    • Business Agility
    • Leadership: Team development techniques


    Explore new areas of knowledge and boost your employability by acquiring the competencies in the highest demand.

    3 Territories to conquer

    1. Efficient management

    Learn the techniques and methodologies for achieving maximum efficacy in the world of modern business.

    2. Adaptability to change

    Discover the key factors for assimilating the economic, technological and organizational changes that affect companies.

    3. International competitiveness

    Gain a command of the latest management tools for operating in global scenarios with greater competitiveness, without losing contact with your company’s own values and culture.


    Juan Carlos Higueras

    Juan Carlos Higueras

    Economic and financial analyst. Accredited member of AMCES, Spanish Association of Mentoring and Consultancy for Entrepreneurship, Startups and Social Economy. Doctor of Philosophy (Ph.D), Economics and Finance from Universidad Rey Juan Carlos, Master of Business Administration from IE. 

    Juliana Barbedo

    Juliana Barbedo

    Multidisciplinary lawyer with almost 20 years of experience. Master of Laws (LL.M) from NYU School of Law, PhD candidate in Law UCM. 

    Susana Checa

    Susana Checa

    PhD in Law from U. Nebrija, Master in Information and Communication Technologies Law (ICADE), Master in Publishing (U. Alcalá) and lawyer specialising in Intellectual Property, e-Commerce and Data Protection.

    Jorge Colvin

    Jorge Colvin

    20 years of experience in leading companies in his sector such as PWC, KPMG and Codere Group, where he was head of the M&A department for Spain and member of the Chairman's Office.

    Gastón Fornés

    Gastón Fornés

    Senior Fellow at the University of Bristol (UK) and Senior Researcher at EAE Business School (Spain)

    Pablo Martín Antoranz

    Pablo Martín Antoranz

    International MBA and Master in Marketing Management and Multimedia Communication.
    Gour Saraff

    Gour Saraff

    Founder & Director at Solar Global Services.
    Mirco Soffritti

    Mirco Soffritti

    Ph.D. in Economics. Master of Arts in Economics and Bachelor of Arts in Economics.

    Mario Weitz

    Mario Weitz Schneir

    Director General of Consulta Abierta, Former Advisor to the International Monetary Fund and International Lecturer on the World Economy.

    Professional prospects and entry profile

    • The knowledge and skills you acquire here and now will have a real impact on your professional life. Start imagining this bright future and take a look at some of the professional opportunities that await you with our Master in International Business.

      • Global Operations Manager
      • International Marketing Manager
      • International Sales Director
      • International Logistics Manager
      • International Project Manager
      • International Organization Consultant
    • Degrees that give direct access to the degree:

      • Business Administration and Management
      • Marketing and Communication
      • International Business
      • Business Analytics
      • Economics
      • Degrees similar to those mentioned above

      Students who wish to access the master's degree with a previous degree other than those indicated above or those who have not taken official master's degree programs that include the fundamentals of these degrees, must take the following complementary courses:

      • Business Organization and Administration
      • Statistics

      Access and admission applications will be processed by the competent academic supervisors at the University, who will ensure compliance with the legally stipulated access conditions, as well as with the institution’s own admission conditions.

      Once the corresponding access channel has been accredited in accordance with the applicable legislation for admission to a Master program, for the purpose of putting the candidates in order in the event that the demand for the program exceeds the planned number of places, the Academic Admissions Committee will examine the candidates’ curriculums to decide whether or not they should be granted the right to enrol, based on the entry profile and the prior education requirements stipulated. In such cases, the Committee will draw up a list of candidates in order of merit. Further information available on request.

      To get the most out of the program, students need to have at least a C1 level of English.

    EAE MADRID CENTRO EDUCACIÓN SUPERIOR, S.L.U., will process your personal information to contact you and to inform you about the program of your choice for the upcoming two terms. Afterwards, your data will be deleted.

    You may exercise the rights of access, deletion, rectification, opposition, limitation and portability, by post to EAE MADRID CENTRO EDUCACIÓN SUPERIOR, S.L.U., Post office box 221 of Barcelona, or by email to [email protected]. Likewise, if the interested party considers it appropriate, they can lodge a claim to the Spanish Data Protection Agency.

    Moreover, you can contact our Data Protection Manager by email to [email protected], or by post to Grupo Planeta, At.: Data Protection Manager, AVENIDA DIAGONAL, 662-664.