The Startup Aloja Experience, born thanks to the entrepreneurship project of EAE Business School Madrid, awarded at the 2nd Startup of Reason Awards gala
The Startup Aloja Experience, born thanks to the entrepreneurship project of EAE Business School Madrid, has been awarded as the best Experiential Marketing Startup at the II Startup de la Razón Awards gala. The award was presented to Cristian Rivas, co-founder of the company, from Jose Luis Martínez Almeida, Mayor of Madrid, and Javier Almazán, Director of EAE Business School Madrid. Cristian dedicated a few words of thanks and stressed that everyone can undertake, and that the basis of success is effort and perseverance.
The assembly hall of the La Razón newspaper received the ten companies that were awarded in this second edition and their companions, who were able to enjoy an evening presided over by the mayor of Madrid, José Luis Martínez-Almeida, the CEO of La Razón, Andrés Navarro, and the director of the newspaper, Francisco Marhuenda.
After the arrival of the winners and their guests at the facilities, Marina Castaño, presenter of the event, gave a few words of welcome, highlighting that "today's startups are tomorrow's IBEX35 companies". After the presentation of the event, Francisco Marhuenda took the floor, highlighting in his words the important and attractive business model that startups represent. “We still have a ways to go to achieve the penetration and investment figures that exist in the United States, but we are on the right track,” he declared. Before thanking all the winners for their work, the director of La Razón called on the administration to favor "the creation and development of a more favorable legal and legal framework for entrepreneurs", as well as called on investors to “diversify your capital” to this type of companies.
The awarded companies were: Sunmedia, a leading company in advertising solutions on digital platforms for brands and advertisers. AquituReforma, a leading company in sustainability and energy transformation under the 360º model under the franchise model. LIVE4LIFE, one of the largest university communities in Spain, focused on connecting property owners with university students and young professionals for study or work stays. Quixotic360 received the 2023 Energy Innovation Award for its important work connecting homes to photovoltaic community facilities. Lodgerin, a platform dedicated to the marketing and management of medium and long-term real estate assets digitally. YUCCS receive the Award for the best Spanish company in natural innovation and sustainable footwear manufacturing. DOMMA a startup that empowers and values women of menopausal age. And the award for the most innovative Startup in the e-commerce category went to BIZUM.
After the awards ceremony, the closing ceremony took place, led by José Luis Martínez-Almeida, Mayor of Madrid. Martínez-Almeida thanked LA RAZÓN for the invitation and congratulated this newspaper on its 25th anniversary being celebrated this year. The mayor of Madrid congratulated the non-winners, as "there are many startups that have not been awarded, not because they don't deserve it, but because it is very difficult to get here." Likewise, the mayor of Madrid emphasized the importance of this being the second edition, since "continuity is a primary factor both in entrepreneurship and in the media."
He then went on to congratulate all the entrepreneurs on their bravery. “Entrepreneurship is much more than a Steve Jobs in a California garage, it is putting dreams, aspirations, efforts and work at stake and risk”. Entrepreneurs, highlighted Martínez-Almeida, connect with the concerns and interests of large cities.
With these words and with the traditional family photo of the winners, the event closed, giving way to a lively after-dinner in which winners and guests were able to get to know each other better and exchange impressions and opinions, creating links that will translate into synergies and future collaborations.