The phygital experience and the 4.0 user in Fashion and Beauty

How to create positive memories that make the brand unforgettable, that invite purchases and, above all, create high loyalty?

The fashion and beauty sector has evolved by leaps and bounds in recent years. The current landscape poses new demands and challenges for everyone, from coolhunters, designers and marketing gurus, through journalists and communicators, to the industry itself and its distribution.

To discuss all these challenges facing the fashion and beauty sector, at EAE Business School Madrid we are pleased to bring together six exceptional speakers, leaders within the industry, for a round table.

Challenges such as the integration of sustainability in fashion and beauty or one of the latest great marketing trends, the phygital experience. The pygital has forced brands to work rapidly at the union of ecommerce and physical stores to offer customers a different and attractive consumer experience.

Faced with a 4.0 user who prioritizes immediacy, who demands unique experiences created ad hoc for their rhythms and interests, or who demands honest brands that support social causes, how can a product, brand, or service be made more attractive to potential customers? ?

On Thursday, January 26, at 7:00 p.m. we will have 6 leaders within the sector to answer these questions, talk about the challenges and so that you can ask them all your doubts.

Will you join the conversation?

23 of March

7:00 p.m.