Master in Management + Business Analytics
Develop a holistic understanding of business management, exploring how companies transform their operations through the use of data and innovative technology.
- Titulación oficial
- Full Time
- 60 ECTS
- ABR. 2025 - 10 months
Presentation of the Master in Management
This Master is taught in ENGLISH.
EAE Business School Madrid’s Master in Management + Business Analytics is an innovative program designed to develop a new generation of business leaders.
This official program combines the core of an MBA with a module specializing in Business Analytics, providing tools for analysing data, identifying patterns and making decisions that reduce risk and maximize opportunities.
The Master in Management + Business Analytics not only provides comprehensive training in business management, but also a key chance to specialize in an area in ever-growing demand: data analytics applied to business strategy. This combination equips you to tackle the current challenges faced in the world of business, where the ability to anticipate trends and design effective solutions makes all the difference.
Work towards what you want and make it a reality
Why take the Master in Management + Business Analytics at EAE Madrid?
A pre-experience MBA that gives you a global overview of the company, focusing on how to integrate technology and data in its strategies. Prepare to lead the future.
Master in Management + Business Analytics
Strengthen your breakthrough into the market with a combination of business management skills and solid knowledge of data and technology. Make data-based decisions.
Study while you work
We believe that the best way to approach the professional world is by experiencing it. Therefore, our practical methodology prepares you to make effective decisions and successfully solve problems.
Territories that you will conquer
- Optimized Global Strategies. Design informed strategies that enable you to achieve the organization’s goals, fully capitalizing on the information, security and risk reduction gained by embracing data-driven decision-making.
- Transformative Leadership in Organizations. Gain the competencies that will enable you to lead a company effectively, such as teamwork, motivation, communication, business ethics and social responsibility.
- Advanced Technology and Innovation. Understand how emerging technologies and data-driven strategies are revolutionizing the business landscape. Gain a more in-depth insight into the opportunities and risks of the latest business trends, and strengthen your ability to anticipate and adapt to change to boost the company’s competitiveness.
Access a unique ecosystem of opportunities that you can take full advantage of through a personalized Career Plan designed to detect your vocation and strengths, boosting and taking them to the maximum level.
Career service
Working with our team, you will identify your strengths and develop them through workshops on soft skills, personal branding and strategy. Achieving your goals will be easier thanks to over 50 employability events that we organize each year, company meetings, expert panels, interviews with headhunters, etc.
Entrepreneurship
At EAE Madrid, you can launch your own company. We will help you design your business model, consolidate your sales structure and accelerate its growth. Over 2,000 students have taken part in the EAE Entrepreneur program since 2019 and 29% of our students set up their company before finishing their Master.
International opportunities
At EAE Madrid, you will have the chance to take part in one- or two-week residential programs at prestigious international universities such as Berkeley, Pace University and UBI, among others, where you can attend masterclasses and visit companies.
Taking a Master at EAE Madrid means embracing an unforgettable experience that goes far beyond academic learning, making you feel like you are at the very heart of the School, as well as enjoying unique times in the Spanish capital.
Customer Experience
Our Student Care team will accompany you throughout your time at EAE Madrid, helping you with anything you may need. Moreover, the Student Experience team will take charge of creating unique opportunities for you to connect with your classmates, lecturers, the School and the city of Madrid as a whole.
Networking
At EAE Madrid, you will benefit from the opportunity to meet professional profiles from different sectors and levels, enabling you to build a network of contacts with lecturers, classmates and alumni.
Madrid Experiences
Both Madrid and EAE Madrid are renowned for their culture, dynamism and vibrant life, featuring in the rankings as one of the best cities and business schools in Europe for living and building your career. Moreover, the campus is right at the heart of the city, enabling you to enjoy everything that Madrid has to offer.
The Master in Management + Business Analytics in the Rankings
Best Management Master in Spain
“Best Postgraduate Programs”, Forbes Ranking 2024
Best Business School in Spain
MERCO Talent Ranking 2023
Best Business Schools in the World/Europe
El Economista Ranking
Syllabus
Geopolitics and New Business - 6 ECTS
- Current economic landscape with a focus on developed vs. emerging markets
- Geoeconomics and business decisions: Opportunities for global companies
- Geopolitics and its impact on companies.
- Globalization vs deglobalization
- Key challenges for companies on an increasingly divided playing field (the two blocks). The Latin America, USA and China Triangle
- Interdependence and global companies: Globalization and business strategies and emerging market entry strategies
Strategy, Good Citizenship and Technology Management - 6 ECTS
- Strategic planning: Theories, concepts and tools
- Global strategy. Framework of reference. Key concepts
- Competitiveness in international markets
- Business sustainability and Corporate Social Responsibility (CSR)
- Integrating sustainability in business strategy and sustainable business models at a global level
- Business ethics and decision-making
- Measuring and reporting the impact on sustainability
Personal and Professional Development - 6 ECTS
- Introduction to personal and professional development, applied to executive roles and positions of responsibility
- Setting goals and time management
- Self-knowledge and self-reflection
- Personal branding
- Building and managing relationships
- Effective communication
- Emotional intelligence
- Leadership and teamwork
Accounting and Finance for Decision-Making - 6 ECTS
- Advanced accounting
- Asset valuation
- Financial statement preparation and analysis
- Investment analysis
- Planning the organization’s financial policy
- Financing decisions
- Green bonds and ESG criteria
- The impact of technologies on financial decision-making
Accounting and Finance for Decision-Making - 6 ECTS
Strategic marketing and value creation
- Behavioural economics and its impact on marketing strategies and market debut models
- Market research and consumer behaviour
- Segmentation, targeting and microtargeting
- Marketing strategies: Creating differential value propositions through marketing policies
Data-driven marketing
- Data analytics for defining marketing strategies and policies
- Key performance indicators (KPI)
Data-driven Organizations - 6 ECTS
- Characteristics and benefits of data-based organizations
- Data analytics and advanced statistics
- Data collection and storage
- Data visualization
- Data-based decision-making
- Ethics and responsibility in the use of data
- Data project management
- Leadership in data-based organizations
- Industrial applications of data
- New trends in data-based organizations
Operations and Technology - 6 ECTS
- Operations strategy in a disruptive global setting: Key goals and decisions
- Operational Management of the Global Supply Chain at a tactical level
- Operational Management of strategic outsourcing
- Resource allocation and reallocation: Theory of constraints and learning curves
- Operational Management of e-commerce companies: Logistical marketing
- Logistical sustainability and quality management
- Information systems in the operations area
- Technological innovation in the operations area
- Decision-making in the operations area
Organizations and People - 6 ECTS
- Contemporary organizational models and future trends: The need to adapt to a changing organizational landscape
- Strategies for building and managing effective teams
- Diversity and inclusion in the workplace
- Employee commitment, motivation and performance
- Understanding the role of executives: Skills, knowledge and decision-making
- Leadership styles and their impact on conflict resolution and building positive relationships in the workplace
External Internship – 6 ECTS
Master’s Thesis – 6 ECTS
You will gain two qualifications: EAE and UNIE
When you successfully complete your program, you will receive a double qualification: Official Master in Business Management from the UNIE (Universidad Internacional de la Empresa) and the Master in Management from EAE Business School Madrid, as well as a specialization diploma in Data-driven Organizations from the UNIE.
Director of the Master
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Francisco Javier Ramos
Director of the Master
Lecturers on the Master
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Ángel Andreu
CEO at A2A Solutions
-
Juan Carrión
Partner and Director of the consultancy AVANDA
-
Alejandro de Pablo
Digital and Business Development
-
Mario Weitz
Director General of Consulta Abierta
-
Francisco Javier Rivas
PhD in Economics
-
Francisco Avendaño
PhD in Law
Professional prospects and entry profile
Everything you study here and now will have a real impact on your professional life tomorrow. Start imagining this bright future and take a look at some of the professional opportunities that await you:
- CEO
- Director General
- Strategic Director
- Project Management
- Middle management positions in Marketing and Communication
- Digital Marketing Manager
- Brand Manager
- Digital Transformation Manager
- Middle management positions in Corporate Finance
- Chief Technology Officer (CTO)
- Business Intelligence & Data Analytics
- Consultancies
- Entrepreneurship
To access this Master, students must have a Bachelor Degree qualification or a Diploma in Architecture, Engineering, Technical Engineering or Technical Architecture, or a University Diploma from the previous higher education system.
The Master is preferably designed for graduates with a Bachelor Degree or University Diploma in:
- Bachelor’s Degree in Business Administration and Management
- Bachelor’s Degree in Financial and Actuarial Economics
- Bachelor’s Degree in Accounting and Finance
- Bachelor’s Degree in Tourism
- Bachelor’s Degree in Political Science and Public Administration
- Bachelor’s Degree in Marketing
- Bachelor’s Degree in Economics
- Bachelor’s Degree in Engineering in Industrial Organization
- Double Degrees in Law and Business Administration
- Other Bachelor’s Degrees or official qualifications whose syllabus includes courses on business and economics
To take the Master, students must previously have been admitted by the Universidad Internacional de la Empresa, in accordance with the specific admission requirements and merit evaluation criteria stipulated.
The Academic Committee of the Master is responsible for evaluating the applications and making a decision on the candidates’ admission. The Committee will publish the specific admission requirements and merit evaluation and candidate selection criteria before the start of the general pre-registration period for University Masters, through the channels considered most appropriate.
Our students on EAE’s Master in Management work in leading companies, such as:
Employment report
At EAE Business School Madrid, we offer financial support to all the candidates on EAE programs.
EAE Business School grants
Achieving excellence in your studies requires a large dose of energy and perseverance. We like to think that we can offer an extra motivation for students who are working at the highest level. The Academic Excellence grant is awarded to candidates who have displayed extraordinary performance and can accredit an average score on their academic record of over 9.5.
We strive to increase the presence of women in executive positions and promote gender equality in the labour market Over 40% of our students are women, many of whom combine their studies with their professional and personal lives. We want to reward their efforts with this grant, which takes their academic report into consideration, but also their executive potential, leadership capacity and professional background.
Launching an entrepreneurial venture is an exciting journey that requires preparation, the capacity for sacrifice and creativity. We aim to foster entrepreneurial spirit and great business ideas with a grant awarded to directors of SMEs, self-employed professionals and people with their own business project. To be eligible to apply for the grant, the Master candidates must have created a company in the same year.
We are certain that, to achieve a fairer, more participative society, we have to run initiatives designed to foster the talent of people with a disability. With this in mind, we have created a grant for the Master in Marketing and Sales Management that is awarded to the candidate with an accredited disability of at least 33% who has the best academic record.
(Fully covers all training-related expenses during their attendance on international programs).
In the global world in which we now live, it is important to discover new cultures that enable us to enhance our competencies. With this in mind, we offer a grant to students whose program includes an international mobility option on its syllabus (programs that offer students an optional residential program abroad). This grant covers the cost of enrolling at the destination university.
Other ways of financing the master
There are other sources of financial support for studying offered by different institutions and organizations, to which you also have access.
The grants offered by the MAEC (Ministry of Foreign Affairs and Cooperation) and the AECID (International Cooperation Agency for Development) offer the opportunity to take this Master to young and foreign university students who choose to round off their studies in a Spanish university or educational institution. The grants are aimed at candidates with university qualification (and final-year students in some cases).
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