MBA Luxury
Business Management

Luxury Brand Management MBA

  • Young Professional
  • Full time
  • 60 ECTS
  • Oct. 2024 - 10 months
Get up to 18% discount Until July 1st

Presentation

This master's degree is taught in SPANISH

The Luxury Brand Management MBA at EAE Business School Madrid is an innovative programme designed together with the most relevant luxury companies in Europe. The MBA will prepare you to successfully lead the digital transformation and strategic management of luxury brands.

Globally, the luxury sector is experiencing a 10% growth, and in Spain, it is expected to double its growth. Are you ready to move up in a sector in transformation and growth?

It is the first master's degree in Luxury Brand Management that integrates digitalization as a key management factor on par with all the competencies and skills acquired when doing an MBA.

The master's degree is designed to provide the next generation of managers with the key tools to face the challenges of the sector and to anticipate and lead change in the selective world of luxury industries.

Enroll now and start enjoying your career boosting plan.*

From the moment of your enrollment we will start working together in the materialization of your professional project through a personalized development plan. Are you going to miss it? Request information and we will explain it to you.

*This service applies only to on-site programs.

Reasons to take this master

in EAE Business School
  1. Two-fold benefit: As well as all the advantages of taking an MBA at EAE, you will also acquire the knowledge required to succeed professionally in an exclusive sector at another acclaimed business school, Sup de Luxe in Paris. 
  2. Global vision of the world of luxury: Acquire a broad overview of the different sectors that comprise the luxury industry: fashion, services, watches, jewellery, leisure and cosmetics. You will gain an in-depth understanding of the key factors of the business and the challenges involved at an international level. 
  3. Networking Deluxe: The program is fully taught by executives from the most prestigious and important luxury companies at a global level, enabling you to reap all the Business Networking benefits offered by EAE. 
  4. Business Soft Skills: You will develop the essential competencies and skills required to excel professionally in any context involving personal interaction: collaboration, communication and leadership. 
  5. Digital Proficiency in the Luxury Sector: In a world in which digitization has become both a challenge and an opportunity, the Luxury Brand Management MBA is the only program that covers digitization with the same elegance demanded by the consumer, approaching it as a key strategic factor in the management of the company. 
  6. True Potential Experience: Enjoy an experience that combines the Luxury Brand Management MBA with a Personalized Professional Development Plan, guided by a True Potential Advisor, who will help you find, focus and develop your true potential.

Faculty

Ramón Solé

Ramón Solé

MBA Program Director and founding partner of the Retail Institute.

Claustro MBA Luxury

Mª Angeles Presa Garcia

HR Manager Spain & Portugal at Bulgari

Claustro MBA Luxury

Pablo Acaso

Watch Bussines Manager Suarez Director Genthod

Claustro MBA Luxury

Jasone Barrena

Media Manager Iberia en Cartier

Natalia Tennenbaum

Natalia Tennenbaum

Purchasing Manager at ISOLÉE

 

Gadea Maier

Gadea Maier

Director of Marketing and Communication Iberia of IWC Schaffhausen.

Zaida de las Heras

Zaida de las Heras

Visual Merchandising and Window Dressing Consultancy. They work with brands such as: Cartier, El Corte Inglés, Area Management VM Consulting...

Amaia Álvarez

Amaia Álvarez

Head of Digital en L’Oreal.

Javier Arrevola

Javier Arrevola

CEO Casa del Libro.

3rd
best business school in Spain

MERCO TALENT Ranking 2023

Top 14
business schools in the World/Europe

El Economista Ranking 2022

Top 35
One of the best business schools in the world

América Economía MBA Ranking 2022

Student profile
75%
International participants
3 years
Average professional experience
80%
Women
20%
Men

Syllabus

MODULE 1

  • Fashion and Accessories - 3 ECTS
  • Perfumes and Cosmetics - 3 ECTS
  • Jewellery and Watches - 3 ECTS
MODULE 2

  • E-Commerce Management and other channels - 4 ECTS
  • Retail Management - 4 ECTS
MODULE 3

  • Financial Planning, Operations and Investment Analysis - 4 ECTS
MODULE 4

  • Technology and Digital Assets - 3 ECTS
  • Digital Marketing - 5 ECTS
MODULE 5

  • Marketing in the Luxury Culture - 3 ECTS
  • Omnichannel Marketing - 4 ECTS
MODULE 6

  • People Management - 3 ECTS
  • Strategy and Global Vision - 3 ECTS
  • Entrepreneurship: Creating your own Company - 3 ECTS
MODULE 7

  • Course the course that you want to take and which will expand your range of future professional prospects – 6 ECTS
MODULE 8

  • Master’s Thesis - 15 ECTS

Minors

Minors are elective courses that enable you to personalize your Master and build a study program tht has the scope for new disciplines aligned with your profesional interest and goals. They act as real communication links that enable you to explore other areas of knowledge and connect them to yours. Minors multiply your opportunities for networking and expand your professional horizons. The range of Minors on offer varies depending on the intake and campus.

Choose between:

  • Application of AI in Business
  • Stategy and Data Analytics
  • Fintech: Technology for Finance
  • Marketing automation and marketing intelligence
  • Neuromarketing
  • Digital Marketing
  • Sales management Innovation
  • Sustainability: Strategies and Opportunities
  • Scalling Up: Strategies for business growth management
  • Project management techniques
  • Corporate Wellbeing: Leading Wellbeing Strategies
  • Business Agility
  • Leadership: Team development techniques

 

Explore new areas of knowledge and boost your employability by acquiring the competencies in the highest demand.

3 Territories to conquer

1. The Luxury Industry 

Gain an in-depth understanding of all the branches of the industry, the markets targeted by luxury companies, the top brands, the challenges faced and the outlook for the future in order to anticipate and lead change. 

2. Digitization and Communication 

Design and implement omnichannel communication strategies at a global level that strengthen the brand’s positioning and reputation. 

3. Entrepreneurship and Leadership 

Develop the skills to lead high-performing teams, identify and develop talent, manage innovation within the company, and design and lead a project from the start right through to execution. 

Professional prospects and entry profile

  • What you study here and now will have an impact on your career tomorrow. Start imagining your future and take a look at some of the professional prospects that await you. 

    • Product Manager 
    • Brand Manager 
    • Retail Manager 
    • Commercial Manager 
    • Supply Chain Manager 
    • E-Commerce Product Manager 
    • E-Commerce Commercial Manager 
    • Digital Manager 
    • Digital Marketing Manager 
    • Retail Marketing Manager 
    • Country Product Manager 
    • Retail Buyer 
    • Omnichannel Buyer 
    • Retail Coordination Planner 
  • To be a student on EAE’s Luxury Brand Management MBA, it is crucial that you have a proactive, brave, adventurous spirit and a desire to change things. 

    The Master is designed for professionals with studies or a professional background in:  

    • Economics and Business 
    • Marketing 
    • Engineering 
    • Other study profiles 
EAE MADRID CENTRO EDUCACIÓN SUPERIOR, S.L.U., will process your personal information to contact you and to inform you about the program of your choice for the upcoming two terms. Afterwards, your data will be deleted.

You may exercise the rights of access, deletion, rectification, opposition, limitation and portability, by post to EAE MADRID CENTRO EDUCACIÓN SUPERIOR, S.L.U., Post office box 221 of Barcelona, or by email to [email protected]. Likewise, if the interested party considers it appropriate, they can lodge a claim to the Spanish Data Protection Agency.

Moreover, you can contact our Data Protection Manager by email to [email protected], or by post to Grupo Planeta, At.: Data Protection Manager, AVENIDA DIAGONAL, 662-664.