In the highest demand

EAE Business School hosted the presentation of the book “¡Sí a la agilidad!” (“Yes to agility!”) by the author Cristina González Manzano. The event took the form of a round table in which the panel discussed how agility is experienced in companies. The participants on the panel included Jane Rodríguez del Tronco, the Founder of The Bold Choice, who also introduced the event; Patricia Acosta Soler, the Sustainability and Digital Equality Manager at Orange; Adán Recuerdo, the Head of Agile Transformation at Másmovil; Eva Carmona de la Morena, the Director of Corporate Wellbeing at Leroy Merlin; and Juan Manuel Gómez Ramos, the CEO of Enciende la Luz.

Discussing what agility meant to them, Adán Recuerdo explained that “agility is more a matter of flexibility than of speed, because speed would really be a subproduct of it”. Moreover, Adán emphasized that “agility is also part of the culture, and the size of the company also affects how people experience agility within companies”. 

Patricia Acosta then gave an overview of her experience of agility in her company, explaining that she had to work on this aspect when she was in a situation in which she needed to find fast responses to the problems that were arising. Patricia added that “we took a long time to go from having an idea to actually launching it onto the market. From that starting point, we began to strive to develop agility in our processes”.

Juanma Gómez discussed the impact of technology on implementing agility in processes in companies, as technology advances increasingly fast and the market has had to adapt.

Lastly, Eva Carmona de la Morena mentioned that, for her, agility means "fostering wellbeing in organizations", as she believes that it is crucial to place people at the heart of companies.

After the round table finished, Cristina González presented her book “¡Sí a la agilidad!”, saying that she came up with the idea because she gives “a lot of training on agility and I couldn’t find any easy, intuitive books to recommend. My goal was for the people who read it to understand what agility means in a simple way, as well as how to put it into practice”.

Cristina also explained that the aim of the book is for “everybody who likes the topic of agility to climb aboard the train and, once they grasp it, they are encouraged to put it into practice”.

The author ended the presentation by stressing the importance of training people in the field of agility because “it is the present and the future. Moreover, if we want to retain talent in our organizations and achieve greater efficiency and efficacy, it is vital that we change the way we think and work”.

Cristina is passionate about project management, team development and performance orientation. A few years ago, she became a certified Scrum Master and she liked it so much that she decided to continue training and specialize in the world of agility. She is a talent consultant, executive coach and agile expert. Her goal is to help people and organizations achieve their objectives, while enjoying the journey to get there.

Yesterday, Monday 12th September, the architect Antonio Bernal, the Director of Studies and Design and the Construcía, gave a class entitled "Lean2Cradle Methodology: Construcia - The importance of data digitization in circular construction" within the framework of the Program Management and Project Portfolio course on the Master in Project Management.

Construcia is a pioneer in the field of circular construction, and its key goal is to drive forward a paradigm shift towards sustainable construction that is positive for the ecosystem and people’s health. To achieve this, its methodology is based on the Cradle-to-Cradle (C2C) design, which has shown them that the best way to be sustainable is to imitate nature, where the waste from one system becomes a nutrient for another. Nothing is wasted.

In the session, Antonio Bernal explained what is involved in the Lean2Cradle methodology created by the Construia Group, which blends the principles of the Cradle-to-Cradle (C2C) circular economy with the integrated resource and process optimization system, Lean Construction, as well as the data digitization required in circular construction, illustrated with examples of real cases.

The expert emphasized that "our digital tools enable us to achieve the traceability of raw materials, which lets us manage them as future banks of materials”.

The session ended with a round of questions and answers, giving the students the chance to clear up any doubts in relation to the methodology applied by Construcía, and increasing their awareness of the key role played by these companies in the field of sustainability.

In October, over 1,400 students began the new academic year at EAE Business School Madrid, including students from countries all over the world, including Spain, Peru, Colombia, Mexico, Ecuador, the United States, Italy, etc.

From 17th to 21st October, the students took part in EAE Welcome, a week of special events designed to help the students to get to know the services offered by EAE Business School Madrid, as well as meeting their classmates and the faculty.

Over the course of the week, the Dean of EAE Madrid advised the new arrivals to take full advantage of the lecturers’ wisdom, experience and research in order to learn. Moreover, he emphasized that “the lecturers will take charge of equipping you with the tools that you will need for the future”.

This academic year, there are a number of new developments at EAE Business School Madrid in terms of the range of programs it offers and also in the Professional Careers area. With respect to its programs, EAE Madrid has strengthened its range of MBAs, with a special emphasis on offering a portfolio of programs that adapt to both the particular professional stage and situation of the students and their different target sectors. This ensures that anybody has the opportunity to find the MBA format that best suits their needs.

A key addition to the School’s MBA range is the Executive MBA in Retail, a specialist program designed to train professionals with experience who want to develop their career in the retail industry and take on executive responsibilities.

With an innovative mindset applied to specific sectors, the School is pleased to introduce the MBA in Healthcare Management. This specialist program is the best option for professionals and managers in the health sector who are keen for professional growth.

In view of the growing focus on sustainability and ESG objectives in companies, and the positive evolution in this respect, the School has designed the MBA in Sustainability and ESG, which enables students to develop the executive skills required to achieve sustainable leadership, thereby guaranteeing the sustainability of the organization.

In relation to the hybrid mode, the School has developed a pioneering program on the market by adding a new approach to its Global International MBA, highlighting the benefits of the program with its residential programs in Shanghai, New York and Madrid.

Moreover, the School has created the Global Master in Digital Tourism Management, in collaboration with Grupo Viajes El Corte Inglés, designed to give students an overview of all the areas involved in the administration of tourism companies, as well as teaching them to use and develop the cutting-edge technological innovations that impact the tourism sector.

In the field of Marketing, EAE Business School Madrid is pleased to introduce two new programs: the Master in Fashion and Beauty Marketing Management, a program designed to give students a strategic vision of the dynamic opportunities offered by the industry with a highly practical approach; and the Master in Leadership in Sustainability and Corporate Responsibility, which aims to train the next generation of professionals committed to managing sustainability and improving their competencies in the field of CSR.

Turning to the Professional Careers Service, the department is rolling out a new professional development scheme, the Job Seeker Program, for Part Time/Weekend students looking for a new professional opportunity in the national market. In collaboration with Lee Hecht Harrison, the Professional Careers team has designed a program that combines training activities based on a successful methodology with personalized working sessions run by expert consultants. Moreover, they will have the opportunity to take part in different sessions with headhunters looking for new talent, thereby enhancing the visibility of their profile.

Furthermore, the Professional Careers department has placed a big emphasis on activities for fostering innovation with key alliances within the ecosystem. In collaboration with Área 101, they will run the Open Innovation conferences for students on related programs, as well as organizing the Innovation Experience Tech event.