Exploring Details of an eCommerce Manager Job Description

The position of eCommerce Manager encompasses a wide array of responsibilities and skills in order to become successful on an online commerce platform.

Today, let's take a look at the complexities found in the realm of eCommerce management, dissecting its job description, roles, and the essential skills required for excellence in this role.

Ecommerce Manager Job Description

An eCommerce Manager is responsible for what the consumer will see and what their experience will be like, from the moment they enter the site until the final taps of their transaction.

Essentially, an eCommerce manager’s primary goal is to ensure that the company's digital storefront, which is typically an eCommerce website, runs smoothly and efficiently.

They are in charge of the entire online sales process, from product listings and customer service to payment gateways and order fulfillment.

Roles and Responsibilities

Let’s break down the nitty-gritty of the job descriptions. Here is a breakdown of the eCommerce Manager's roles and responsibilities:

• Creating and managing the company's e-commerce marketing strategy
• Working with the development team/agency to continuously improve the user/shopping experience on the website.
• Work assignments, progress, and results are monitored and evaluated in tandem with other members of the marketing team.
• Improving online output and visitor numbers through the creation and implementation of cutting-edge advertising campaigns.
• Choosing the most efficient website format and communicating with web developers to properly design or make changes.

What Skills Should an eCommerce Manager Have?

To excel in this dynamic role, eCommerce Managers must possess a versatile skill set. Here are some essential skills required:

Proficiency in eCommerce Platforms

The intricate workings of various eCommerce platforms, such as Shopify, 3dcart, Magento, or Squarespace, should be covered by an eCommerce manager's knowledge. Technical knowledge is a valuable asset because it helps with a wide range of projects, from redesigning store layouts to incorporating new functionalities and ensuring optimal search engine performance.

Mastery of Automation

An eCommerce manager should have a strong understanding of how to use technology to automate various eCommerce processes. This includes but is not limited to, customer service, order tracking, inventory management, personalized customer experiences, and other domains. Not only does it streamline operations, but it also contributes to cost savings and increased employee productivity.

Marketing Expertise

Marketing is an integral facet of eCommerce, encompassing everything from devising content strategies to executing social media advertising campaigns. An eCommerce manager assumes a pivotal role in fostering the growth of an online business, and a sound grasp of marketing is imperative for achieving substantial expansion.

Effective Project Management

Given the number of projects that eCommerce managers typically manage at the same time, exceptional project management skills are essential. Furthermore, eCommerce businesses frequently operate in highly seasonal and time-sensitive environments, with campaigns such as Christmas, Black Friday, or Singles Day accounting for a sizable portion of annual product sales.

As a result, prior project management experience, such as briefing cross-functional teams, adhering to deadlines, and maintaining project alignment, is a valuable asset.

EAE Business School Madrid offers programs in both ecommerce and project management. For ecommerce, you can explore the Master in Digital Marketing & E-Commerce program​. In the realm of project management, the school has a program. These programs are designed to equip students with the necessary skills and knowledge required in the respective fields.

Strong Communication

Communication abilities are a key factor to consider when evaluating potential eCommerce managers. These professionals work at the crossroads of various disciplines, collaborating closely with various departments and overseeing multiple projects at the same time. Regardless of the topic, effective and clear communication is critical in determining project outcomes and standards.

While soft skills such as teamwork, time management, and collaboration are often overlooked, they are essential qualities that provide a more complete picture of a candidate's suitability for the eCommerce manager role.

Final Thoughts Becoming an eCommerce Manager

An eCommerce manager's responsibilities are diverse and continuously evolving. Being in this roles calls for knowledge and experience in technology, management, and the online business world.

With more people buying things online, the demand for competent eCommerce Managers is only going to increase, meaning that there is going to be an influx in jobs over the next several years. Leaders in the eCommerce revolution will be those who are quick to adapt to new circumstances and creative enough to take advantage of emerging technologies.

If you are looking to enhance your skill set and further your business knowledge, continue your education with EAE Business School Madrid. We are an international and approachable Business School that anticipates and adapts to the needs of the environment through practical and participant-centered programs. Our overarching goal is to help students like YOU foster critical thinking and an entrepreneurial spirit.

Learn more about our diverse selection of business-oriented academic programs and get ahead of the rising eCommerce trend.