Master in Marketing and Sales Management in English
- Full Time
- 60 ECTS
- Young Professional
- Oct. 2023
- 10 months
- English
-
On-site Madrid (Spain)
-
Monday to Thursday
-
Personalized Professional Development Plan
Presentation
This master's degree is taught in ENGLISH
In today's global market, experts need to know how to access new markets, define strategies that allow them to take on new competitors, and implement plans with more innovative approaches to the management of sales and marketing teams.
User increasingly compare more, demand more and look for differential value when making a purchase decision. Reaching these users requires comprehensive training in Marketing and Sales Management with solid knowledge of the latest marketing trends and the ability to take advantage of new technologies to serve a market in constant fluctuation.
The Master in Marketing and Sales Management of EAE Business School Madrid is designed to equip you with the knowledge and skills needed to lead these changes and turn each new challenge into a competitive advantage. Master the latest trends in the field and the key factors that generate business value for any organization.
OFFICIAL MASTER'S DEGREE
On successful completion of your program, you will receive a double qualification: the Master in Marketing and Sales Management from EAE Business School and the Master in International Marketing Management from the Universidad Internacional de la Empresa (UNIE)
*Official degree recognized by the Ministry of Education of Colombia, SUNEDU and SENESCYT.
** New university enrolment places in English in the process of verification.
Enrol now and start to make the most of your Professional Development Plan*
From the moment you enrol, we start working with you to make your professional project a reality through a Personalized Development Plan. Don’t miss out! Ask to find out more and we will explain everything you need to know.
*This service is only available for on-campus programs.
Reasons to take this master
- Residential Program in New York: Students have the opportunity to take a two-week residential course on Retail & Services Marketing at Kean University in the USA
- Membership of the Spanish Marketing Association: You can become a member of this professional association, access all its resources and learn about the latest advances in this professional area.
- Prestigious partners:EAE Business School Madrid is associated with the most relevant marketing organizations in Spain: the Spanish Marketing Association and the Spanish Association of Digital Economy.
- Networking: You will take part in a series of conferences led by executives with extensive professional experience in the marketing and business management sector, giving you the chance to expand your network of contacts and start new working relationships.
- Tools for the Digital environment: You will learn about customer management tools such as CRM, as well as different digital techniques for sales, communication and positioning your product in the market.
- True Potential Experience: Enjoy an experience that combines the Master in Marketing and Sales Management in English with a Personalized Professional Development Plan, guided by a True Potential Advisor, who will help you find, focus and develop your true potential.
El Mundo Masters Ranking 2022.
EdUniversal Ranking 2021/22
MERCO Talent Ranking 2022
Syllabus
- Strategic Management of International Marketing: Key factors in Competitiveness and Success in Global Markets – 6 ECTS
- International economic landscape. Big international challenges. Globalization at a country, sector and company level. The concept of strategy
- Free-trade areas and economic integration. Goals, values and results
- Globalization and offshoring. Internationalization of the supply chain and production. Value proposition
- Internationalization of capital and people. Sector analysis
- Players in the international economic scene. Contextualizing the sources of power in the world. The new key players in the global economy
- International economic and financial architecture. Resources and capacities
- Success and failures in global competition: causes and key factors. Competitive advantage
- Analysis of international competition and the quest for comparative advantages. The ‘Made in’ and ‘Country Brand’ effect. Strategic options and positions
- The ‘Made in Spain’ effect and its impact on the international strategy of Spanish brands. Business models
- The Leading Brands of Spain Forum. Internationalization strategy
- Company competitive advantages. The role of the portfolio of internationally exploitable resources and capacities. Implementation: the structure of organizations
- Development of Marketing Professionals in a Global Environment – 6 ECTS
- Leadership of high-performing commercial teams
- Communication, persuasion and negotiation techniques
- Negotiation and conflict management techniques in international matters
- Time and stress management
- Project and meeting management
- Presentations in public
- Personal development plan. Executive coaching and mentoring. Personal branding as a professional
- Offline and online networking. Public relations and social, business and official protocol
- International markets. Multicultural and multilingual settings
- Globalization and work-life balance
- Code of conduct, and business and professional ethics
- Introduction to Big Data
- Global Markets: Investigating and Identifying the Value Proposition – 6 ECTS
- Introduction to market research
- The market research project
- The marketing environment: information sources
- Researching and evaluating opportunities in international markets
- Consumer segmentation. Tools for segmenting global markets
- Tools for analysing market positioning
- Consumer behaviour and demand
- Quantitative and qualitative research. Field study based on research
- Identification of the value proposition
- Online support for market research
- International research commercial research project management. Project management and execution (from quality control to ethics of the process). Verbal and written presentation of research: best practices
- Value Creation in International Markets – 6 ECTS
- Marketing and value creation
- Market segmentation and value proposition. Micro-segmentation versus globalization
- Product strategy from new product development to co-creation and product portfolio management
- Service definition, implementation and management
- Branding. Corporate branding as a competitive advantage in internationalization processes
- Price as a commercial variable
- Pricing and the levels of decision-making
- Price-setting strategies
- Economic and financial decisions involved in strategic international marketing decisions – 6 ECTS
- Financial information requirements for international marketing management
- Objectives and methods of financial statement analysis to facilitate commercial decision-making
- Cost and sales analysis to determine the profit/country margin for each product and optimize commercial decisions
- Analysis of investments executed within the framework of the international marketing strategy in order to calculate profitability
- Calculating the cost of the money invested in the international marketing budget
- Business strategy and international commercial planning. Financial, business, sales and financing forecasts
- Analysis and management of international projects and associated risks. Economic, social, environmental and reputational risk. The country risk and foreign exchange risk
- The balanced scorecard and international marketing
- Digital Marketing in International Settings – 6 ECTS
- The Internet as a new distribution and communication channel with a global scope
- Web platform planning and design
- E-marketplaces
- Search strategy and optimization: SEO and SEM
- Growth-Hacker Marketing
- From communication to conversation, and the impact of the digitization of markets and channels
- Social media
- Mobile Marketing
- International legislation international applied to the Internet. Data protection and management
- Analytics and metrics of an international e-marketing plan
- Viral campaigns
- Value delivery to international customers – 6 ECTS
- Delivering value and satisfaction to international consumers: Distribution, its evolution and new trends from direct channel to omnichannel distribution
- Selling products, services, solutions or experiences? Trade marketing, point-of-sale, retail marketing and Servicescape
- Determining factors in added value for international consumers. Distribution strategies: Push vs Pull. Selective-exclusive-mass distribution
- Distribution strategies in international markets
- International marketing mix plan: Adaptation or standardization? Communication as a marketing variable and integrated marketing communication (ICM)
- Delivery of a global service: value, price and service at an international level
- Strategic distribution and logistics management
- Lean management: delivering value where the customer needs it
- Media analysis
- Customer Relations Management: designing a support structure. International relational marketing and customer loyalty
- The Value Stream Map in global and local market. Communication in crisis situations
- Process definition. Components. Pull and Push. Process metrics and enhancing process value. New trends in direct marketing
- Communication strategies in international markets
- BUSINESS GAME. Business simulator
- Sales and International Commercialization Strategies – 6 ECTS
- Sales management at a global level and international sales team management
- Aligning the Sales Director with the structure of the multinational company
- From Product Marketing to Customer Marketing. The functions of the Product Manager and Client Manager
- Sales team management: supervision, remuneration and motivation
- CRM | Customer service quality (CSAC) | Client Management. CRM development in the organization
- Sales strategy: how to reach international markets
- Sales strategies in international markets
- Negotiation with clients
- The international sales environment. Definition and ways of organizing multi-market commercialization channels
- How does the new 21st-century consumer influence the changes that have occurred in the distribution chain?
- Current structure of distribution channels and international market coverage
- Dependence and power in the commercialization channel. Breakdown by national markets
- Conflict in the commercialization channel. Point-of-sale analysis
- Collaboration in the commercialization channel. International strategic alliances
- Choose the course that you want to take and which will expand your range of future professional prospects – 10 ECTS
- External academic internships - 6 ECTS
- Final Master's Thesis - 6 ECTS
Minors
At EAE Business School Madrid, as a school committed to innovation and transformation, we have created an optional specialization program, in an online format, that you can take at the end of your Master.
This educational model gives you the opportunity to acquire new skills and an individualized qualification to set yourself apart in the labour market by enhancing your professional profile.
You will have the option to choose the Minor that best suits your needs.
3 Territories to conquer
1. Development of marketing areas
You will develop the strategy to achieve the company’s goals, with a firm grasp of information techniques and sources. Moreover, you will be able to recognize new opportunities and adapt the marketing policies to each organization.
2. New trends
You will gain in-depth insight into both the opportunities and risks of the latest marketing by developing competencies and implementing consumer- and market-oriented management systems.
3. Executive skills
You will lead teams in globalized environments, with the ability to analyse the market and its different scenarios in order to achieve the best fit of the marketing department within the organization in order to enhance the company’s value.
Professional prospects and entry profile
What you study here and now will have an impact on your career tomorrow. Start imagining your future and take a look at some of the professional prospects that await you.
- Management positions in any company, entity or institution.
- International Business Development Manager
- International Financial Analyst
- Mergers and Acquisitions (M&A) Consultant
- Global Supply Chain Manager
- International Marketing Manager
- International Sales Director
- Export Manager
- Global Business Consultant
- International Strategy Advisor
- Senior management positions in international public or private institutions (UN, IMF, World Bank, European Union, Embassies, WTO, ....)
Qualifications required for accessing the Master:
- Bachelor Degree in Business Administration and Management
- Bachelor Degree in Financial and Actuarial Economics
- Bachelor Degree in Accounting and Finance
- Bachelor Degree in Economics
- Bachelor Degree in Business Sciences
- Bachelor Degree in Marketing
- Bachelor Degree in Tourism
- Bachelor Degree in Engineering in Industrial Organization
- Double Degrees in Law and Business Administration
Access and admission applications will be processed by the competent academic supervisors at the University, who will ensure compliance with the legally stipulated access conditions, as well as with the institution’s own admission conditions.
Faculty
Cesar Moreno
Business Consultant Partner at Blue Insights - PhD in Business and Economics, ICADE
Giuseppe Emanuele Adamo
Director del Área de Marketing & Digital Transformation en EAE Business School Madrid.
Cristina Rata
Head of Advanced Analytics en Zurich Insurance Company
Miguel Gómez
Redactor Jefe en El Mundo
Arnau Clofent
Marketing Director | CMO en Affinity Petcare
True Potential Experience
At EAE Business School Madrid, we know that are all born with something that, if you discover and nurture it in time, can make all the difference in your professional career.
With this in mind, EAE Madrid offers you the True Potential Experience: an experience that combines our Master in Marketing and Sales Management in English with a Personalized Professional Development Plan.
With True Potential Experience, we want to give you more than just a top-quality education. We want to give you the opportunity to discover your true potential and make it a reality.
The students on EAE’s Master in Marketing and Sales Management in English work in leading companies, such as:
At EAE Business School Madrid, we offer financial support to all the candidates on EAE programs.
EAE Business School grants
Achieving excellence in your studies requires a large dose of energy and perseverance. We like to think that we can offer an extra motivation for students who are working at the highest level. The Academic Excellence grant is awarded to candidates who have displayed extraordinary performance and can accredit an average score on their academic record of over 9.5.
We strive to increase the presence of women in executive positions and promote gender equality in the labour market Over 40% of our students are women, many of whom combine their studies with their professional and personal lives. We want to reward their efforts with this grant, which takes their academic report into consideration, but also their executive potential, leadership capacity and professional background.
Launching an entrepreneurial venture is an exciting journey that requires preparation, the capacity for sacrifice and creativity. We aim to foster entrepreneurial spirit and great business ideas with a grant awarded to directors of SMEs, self-employed professionals and people with their own business project. To be eligible to apply for the grant, the Master candidates must have created a company in the same year.
We are certain that, to achieve a fairer, more participative society, we have to run initiatives designed to foster the talent of people with a disability. With this in mind, we have created a grant for the Master in Marketing and Sales Management that is awarded to the candidate with an accredited disability of at least 33% who has the best academic record.
In the global world in which we now live, it is important to discover new cultures that enable us to enhance our competencies. With this in mind, we offer a grant to students whose program includes an international mobility option on its syllabus (programs that offer students an optional residential program abroad). This grant covers the cost of enrolling at the destination university.
Other ways of financing the master
The grants offered by the MAEC (Ministry of Foreign Affairs and Cooperation) and the AECID (International Cooperation Agency for Development) offer the opportunity to take this Master to young and foreign university students who choose to round off their studies in a Spanish university or educational institution. The grants are aimed at candidates with university qualification (and final-year students in some cases).