Master in Digital Marketing & E-Commerce in English
The Master in Digital Marketing & E-Commerce in English at EAE Business School Madrid prepares you to design, execute and optimize digital marketing strategies, manage e-commerce channels and lead growth in data-driven, customer-centric organizations. This digital marketing master’s degree combines strategy, technology and analytics, equipping you with the skills demanded by today’s global digital economy.
- April 2026
- 60 ECTS
- English
- Full Time
Abierta convocatoria de abril: solicita información y conoce los descuentos disponibles
Presentation of the Master in Digital Marketing & E-Commerce
This digital marketing master’s degree taught entirely in English responds to the growing demand for professionals who can lead digital transformation, manage online channels and connect brands with increasingly informed and demanding consumers.
The digital ecosystem has become a strategic driver of business growth. Companies need specialists capable of designing omnichannel strategies, managing e-commerce platforms, interpreting data and optimizing customer journeys across digital touchpoints.
The Master in Digital Marketing & E-Commerce at EAE Business School Madrid equips you with a comprehensive vision of digital marketing, combining strategy, technology, analytics and execution. Through a practical methodology and close contact with industry professionals, you will learn how to turn digital opportunities into measurable business result
During the master's program, you will work with professional tools used in the digital marketing departments of leading companies. You will also work with business simulators. Practical training focused on the real-world use of key technologies for your professional development in the market.
True experiences. True opportunities
EAE Madrid in the rankings
Best Business School - Spain
Ranking MERCO TALENTO 2022
Global/Europe Business School
Ranking "El Economista" 2022
Best Online Markleting & E-commerce Master - Spain
Ranking "EdUniversal" Best Masters 2024
Reasons to take the Master in Digital Marketing & E-Commerce in English at EAE Madrid
The Most Demanded Tools & Certifications in Digital Marketing Master’s Degrees
Throughout this digital marketing master’s degree, you will work with the most widely used tools in the digital industry:
SEO & Competitive Intelligence, Social Media Management, Email Marketing & Automation, CMS & E-Commerce:
Students benefit from premium licenses during the program.
This digital marketing postgraduate course also prepares you to obtain Google Ads and Google Analytics certifications, issued by Google.
EAE Business School está acreditada por la Asociación Española de Representantes de Escuelas de Dirección de Empresas (AEEDE), lo que representa una garantía de excelencia académica que identifica a las mejores escuelas de negocios en España. Este reconocimiento reafirma que nuestros másteres cumplen con los estándares de calidad más exigentes, estándares alineados con las demandas del mercado empresarial a nivel global.
Syllabus: Modules, competencies and outcomes
What you will learn: You will gain a comprehensive understanding of the digital ecosystem, online consumer behavior and the foundations of e-commerce business models. This module covers key digital channels, customer journeys and the role of digital marketing within business strategy.
Key competencies: Digital marketing fundamentals, understanding of e-commerce models, customer-centric thinking, digital consumer analysis.
Introduction to the digital environment and the online marketing and communication main features – 6 ECTS
- Online business models and trends
- Areas of action in Online Marketing
- Fundamental performance metrics
- Strategy implementation: execution, monitoring, control
- Strategic foresight and radical change
- Strategic impact of innovation and technologies
- Lean start-up (methodology and models)
What you will learn: You will learn how to design and implement a complete digital marketing plan, defining objectives, KPIs, budgets and channel strategies. The module focuses on content strategy, paid media, SEO/SEM and omnichannel planning.
Key competencies: Digital strategy design, planning and execution, performance measurement, campaign optimization.
Search engine marketing and advertising – 6 ECTS
- Search engines
- On-page factors
- Off-page factors: popularity
- ROI analysis and monitoring
- Advertising platforms
- Campaign planning and management
Result-oriented and Mobile Marketing – 6 ECTS
- E-mail marketing as a key tool
- Campaign optimization
- Introduction to databases
- Customer database management strategies
- Affiliate Marketing
- Marketing planning tools in a 360º strategy
- ROI objectives
- Relational Marketing
- Mobile Marketing
- App Store Optimization (ASO)
Social Media Marketing – 6 ECTS
- Social media strategy approach
- Brand social channels
- Global social media and community management plan
- Business management
- Social analytics social. Competitive benchmarking and social listening
- Influencer Marketing
- KPI dashboards
What you will learn: This module focuses on UX/UI principles, website architecture and e-commerce platform management. You will learn how to optimize user experience, improve conversion rates and manage digital touchpoints effectively.
Key competencies: UX/UI fundamentals, conversion rate optimization, e-commerce platform management, user experience design.
Design of websites and virtual stores – 6 ECTS
- Website and blog creation
- Website design
- WooCommerce: installing the online store
- Product creation
- Online store configuration
- Prestashop
- Web server and domain
- E-Commerce design and creation. Front and back office
Customers, logistics and regulations management – 6 ECTS
- CRM strategies and tools
- Different customer service channels
- Customer loyalty
- Loyalty tools
- E-Commerce development in the product and customer
- Key aspects of e-Commerce Logistics
- E-Commerce models
- Warehousing logistics
- Stock logistics
- Distribution
- Reverse logistics
- Information system
What you will learn: You will develop a data-driven mindset, learning how to measure digital performance using analytics tools, dashboards and KPIs. The module emphasizes decision-making based on data and continuous optimization.
Key competencies: Digital analytics, KPI definition, data interpretation, performance optimization, reporting skills.
Outcome of analysis – 6 ECTS
- Web analytics
- Benchmarking in analytics
- Metrics and KPIs. Google Analytics
- General economic and financial analysis
- Analytical tools
- Key financial statements. Metrics and ratios
Online Business Plan – 6 ECTS
- Emotional intelligence
- Effective communication and influence
- Executive skills and personal competencies
- Key business aspects
- Business Plan
Development of a real digital marketing or e-commerce project.
Master’s Thesis – 12 ECTS
*Seguridad y rigor de los exámenes online y presenciales gracias a un sistema de monitorización de la actividad de la pantalla, que te permitirá conseguir tu título con total protección y garantía de calidad.
Official Master’s Degree & Double Qualification
On successful completion of your program, you will receive a double qualification:
- Master in Digital Marketing & E-Commerce, EAE Business School
- Master in Digital Marketing & E-Commerce, Universidad Internacional de la Empresa (UNIE)
Perfil del alumno
Acceso y salidas profesionales
Graduates of this digital marketing master’s degree can access roles such as:
- Digital Marketing Director
- E-Commerce Manager
- Digital Brand Manager
- SEO / SEM Manager
- Social Media Manager
- Digital Project Manager
- Content & Communication Manager
The program is preferably aimed at candidates with a university degree in:
- Business Administration and Management
- Marketing, Advertising
- Engineering
- Law and Humanities
Recommended profile and soft skills:
- Strategic thinking
- Analytical mindset
- Creativity and adaptability
- Interest in digital innovation
- Communication and teamwork skills
Where Our Students Work?
Our students on EAE’s Master in Digital Marketing & E-Commerce work in leading companies, such as:
Cifras que nos avalan
Ayudas económicas
En EAE Business School ofrecemos condiciones económicas especiales de financiación y descuentos para todos los candidatos inscritos en los programas EAE.
(consultar condiciones vigentes)
EAE Business School Grants
Alcanzar la excelencia en el estudio requiere grandes dosis de energía y constancia. Nos encanta pensar que podemos generar una motivación extra para los estudiantes que están trabajando al más alto nivel. La beca a la excelencia académica está dirigida a los candidatos que han demostrado un rendimiento extraordinario durante sus estudios y pueden acreditar una nota media superior a 9,5 en su expediente.
Trabajamos para aumentar la presencia de mujeres en puestos directivos y fomentar la igualdad de género en el ámbito de laboral. Más de un 40 % de nuestros alumnos son mujeres, muchas de ellas profesionales que deben compaginar la formación con su vida laboral y personal. Queremos premiar su esfuerzo con esta beca que valora su expediente académico, pero también su potencial directivo, su capacidad de liderazgo y su trayectoria profesional.
Emprender es una actividad apasionante que requiere preparación, capacidad de sacrificio y creatividad. Queremos impulsar el espíritu emprendedor y las buenas ideas de negocio con una beca dirigida a los gerentes de pymes, autónomos y profesionales con un proyecto empresarial. La pueden solicitar todos los candidatos de este máster que hayan creado una empresa en el mismo año en que solicitan la beca.
Estamos convencidos de que para conseguir una sociedad más justa y participativa debemos impulsar iniciativas destinadas a fomentar el talento de las personas con discapacidad. Por eso hemos creado una beca que premia el mejor expediente de cualquier candidato con una discapacidad acreditada mínima de un 33 %.
En el mundo global en el que nos encontramos, es importante conocer nuevas culturas que permitan adquirir mayores competencias. Por ello ponemos a disposición de aquellos estudiantes que sus programas tengan dentro del plan de estudios la opción de una movilidad internacional (programas que ofrecen, de forma opcional por parte del alumno, residenciales fuera de España) una beca que cubre con los costes derivados de la matrícula en la universidad de destino.
Las becas del Ministerio de Asuntos Exteriores y de Cooperación (MAEC) y la Agencia de Cooperación Internacional para el Desarrollo (AECID) ofrecen la oportunidad de cursar este máster a jóvenes universitarios y extranjeros que eligen completar sus estudios en universidades y centros docentes en España. Están dirigidas a candidatos con un título universitario superior (y en algunos casos a estudiantes de último curso).
Frequently Asked Questions about the Digital Marketing Master’s Degree (FAQs)
It is a digital marketing postgraduate course that trains professionals to design, execute and optimize digital marketing strategies and manage e-commerce channels using data, technology and strategic thinking.
Yes, the Master in Digital Marketing & E-Commerce at EAE Business School Madrid is taught 100% in English.
This digital marketing master’s degree in English is ideal for graduates and professionals who want to specialize in digital marketing, e-commerce, online strategy or digital transformation, regardless of their previous background.
Graduates can work as Digital Marketing Manager, E-Commerce Manager, SEO/SEM Manager, Digital Strategist, Social Media Manager or Digital Project Manager.
The program has a strong practical focus, combining real business cases, digital tools, applied projects and a final master’s thesis based on real challenges.
Yes, international students are welcome. The admissions team provides specific support regarding documentation and visa requirements.
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