MBA in English
- Young Professional
- Full Time - English
- 60 ECTS
- Oct. 2024 - 12 months
Presentation
This master's degree is taught in ENGLISH
2023 will be a year of global economic inflection, which poses a scenario full of challenges and opportunities. A year in which companies will reward professionals who help them to face this new scenario, are you ready?
Relaunch your professional career by moving up, changing position, company, sector or starting your own business. The MBA will enable you to lead projects, teams and even departments by giving you a 360º vision of the company and leadership skills.
With the MBA in english of EAE Business School Madrid you will acquire confidence when making decisions and you will master essential management techniques and tools. Develop projects and companies that generate economic benefits and have a positive impact on both society and the environment.
OFFICIAL MASTER'S DEGREE
On successful completion of your program, you will receive a double qualification: the MBA from EAE Business School and the Master's Degree in Senior Management from the Universidad Internacional de la Empresa (UNIE)
*Official degree recognized by the Ministry of Education of Colombia and SUNEDU.
Enroll now and start enjoying your career boosting plan.*
From the moment of your enrollment we will start working together in the materialization of your professional project through a personalized development plan. Are you going to miss it? Request information and we will explain it to you.
*This service applies only to on-site programs.
Reasons to take this master
- International MBA EAE Madrid + Shanghai University: Reinforce your differential value by obtaining a double degree from EAE and Shanghai University (AMBA Accredited and internationally recognised by the rankings). Transform yourself with an MBA experience in two of the most dynamic business environments in the world: Europe and Asia. Access this experience at an additional cost.
- MBA career path: Build a professional career with present and future projection with our career path programme. Make the most of your job opportunities abroad, with a personalised career plan.
- EAE Emprende: We offer you the EAE Lab, our own business incubator that provides you with training, advice and funding to carry out your project with full guarantees.
- Business game: Access a simulator where you can recreate business challenges and situations. Put your skills into practice from the perspective of an executive.
- Company visits: Expand your professional network. Meet executives and professionals from relevant companies such as Amazon, Accenture, IBM, Endesa or Sodexo, among many others.
- True Potential Experience: Enjoy an experience that combines the MBA in English with a Personalized Professional Development Plan, guided by a True Potential Advisor, who will help you find, focus and develop your true potential.
MBA América Economía Ranking 2022
MBA Forbes Ranking 2021-22
CNN Expansión MBA Ranking 2021-22
A Unique International Experience
China is one of the main growth engines of the world economy and a strategic target for most multinational companies. It is home to 35% of the world's unicorns, second only to the USA with 41%.
Do an MBA that allows you to live and learn about the reality of two of the most dynamic business environments in the world: Europe and Asia.
Participants will obtain the official Master's Degree in Senior Management from the Universidad Internacional de la Empresa (UNIE) and an official degree from the University of Shanghai.
Access this unique experience at an additional cost.
- High employability rate and salary increase
- International exposure and experiences
- World-class faculty
- Practical orientation and experimental learning
- Being-Knowing-Doing
- The SHUMBA Mentor Scheme.
- AMBA-accredited
- Internationally recognized in well-known business education rankings
Syllabus
- New Paradigms in the Current Economic Environment.
- Key Challenges for Organizations.
- Understanding Geopolitics and Its Impact on Organizations.
- Emerging Markets and Their Role in the Global Economic Environment.
- The Latin America, USA, and China Triangle.
- Globalization: Current State, Challenges, and Impact on Global Supply Chains.
- Deglobalization and the Business Environment.
- Interdependence and Global Organizations.
- What It Means to Be a Manager: Skills, Knowledge, and Decisions.
- Business Models Looking to the Future.
- The Changing World and Its Impact on Business.
- The Political, Legal, and Technological Environment.
- Formulation and Implementation of Strategies: Concepts and Tools.
- Good Citizenship in Business.
- Entry Strategies and Organizational Structures.
- Managing Political Risk, Government Relations, and Alliances.
- Data, Information, Knowledge, and Innovation: The New Source of Competitive Advantage.
- Platforms and Technologies in International Business Management.
- Data Management and Regulations for International Business.
- Advanced Leadership Theories and Models.
- Leadership and Organizational Strategy.
- Leading Change and Transformation.
- Leadership and Ethical Decision-Making.
- Strategic Thinking and Innovation.
- Leading High-Performance Teams.
- Leadership in a Global Context: Multicultural Leadership.
- Leadership in Crisis Situations and Risk Management.
- Developing a Personal Leadership Philosophy.
- Future Trends in Senior Leadership.
- Advanced Accounting.
- Preparation and analysis of financial statements.
- Asset Valuation.
- Investment analysis.
- Financing decisions.
- Financial policy planning for the organization.
- Green bonds and ESG criteria.
- The impact of technologies on financial decision-making.
- Strategic Marketing and Value Creation
- Market Research
- Segmentation, Targeting, and Positioning
- Marketing Strategies
- Marketing Policies: The 8Ps
- Digital Marketing
- Innovation: Introduction to Design Thinking
- Project Management and Marketing Applied
- Data-driven Marketing
- Data Analysis
- Key Performance Indicators (KPIs)
- Characteristics and advantages landscape of data-driven organizations.
- Data Collection and Storage.
- Data Analysis and Advanced Statistics.
- Data Visualization.
- Ethics and Responsibility in Data Usage.
- Data-Driven Decision Making.
- Data Project Management.
- Leadership in Data-Driven Organizations.
- Emerging Trends in Data-Driven Organizations
- Enterprise Data Management
- Data-Driven Culture and Organizational Change
- Data Ethics and Privacy
- Data Applications in Decision-Making
- Data Risk Management and Security Developing a Data-Driven Business Strategy
- In a disruptive global environment: Objectives and fundamental decisions in Operations Strategy.
- Strategic Global Supply Chain Management.
- Tactical Global Supply Chain Management.
- Resource allocation and reallocation: Theory of Constraints and Learning Curves.
- Strategic outsourcing operations management.
- Operational management of E-Commerce companies: Logistic Marketing.
- Logistical sustainability and quality management.
- Technological innovation in the field of Operations.
- Information systems in Operations.
- Decision-making in Operations.
- Introduction to Organizational Behavior and its Impact on the Company.
- Theories of Individual Behavior.
- Leadership and Decision-Making in Organizations.
- Organizational Culture and Diversity.
- Organizational Change Processes.
- Resistance to Change and Management Strategies.
- Communication in Change and Conflict Situations.
- Ethics in Organizational Behavior and Change Management.
- The Role of Leadership in Change.
- Technological Trends in Change Management.
- Formulation of Change Strategies.
- Implementation and Communication of Change.
- Evaluation of the Impact and Effectiveness of Change.
- Choose the course that you want to take and which will expand your range of future professional prospects – 10 ECTS
- External Academic Internships - 6 ECTS
- Final Master´s Thesis – 6 ECTS
Minors
At EAE Business School Madrid, as a school committed to innovation and transformation, we have created an optional specialization program that you can take at the end of your Master.
This educational model gives you the opportunity to acquire new skills and an individualized qualification to set yourself apart in the labour market by enhancing your professional profile.
You will have the option to choose the Minor that best suits your needs.
3 Territories to conquer
Change management
You will develop the power to anticipate and the ability to adapt to change, essential qualities in the current scenario.
Global and innovative approach
You will know how to implement new technologies and be able to manage based on flexibility and the demands of new markets and society.
Goal-oriented leadership
You will develop skills for positive, goal-oriented leadership. For example, you will develop teamwork skills, motivation, internal and external communication, business ethics and CSR.
Professional prospects and entry profile
What you study here and now will have an impact on your career tomorrow. Start imagining your future and take a look at some of the professional prospects that await you.
- Chief Marketing Officer (CMO)
- Marketing Director
- Commercial Director
- Product Manager
- Brand Manager
- Category manager
- Key Account Manager
- Direct Marketing Manager
- Trade Marketing Manager
- Marketing Technician
- Commercial Technician
The master's degree is preferably aimed at university graduates in the following areas:
In any case, students who wish to access the master's degree with a previous degree other than those indicated above or who have not taken official master's degrees that include the fundamentals of these degrees, must take complementary courses to improve their knowledge in basic and specific subjects of marketing management. These training complements will be compulsory and will be taken before the first semester of the master's degree.
- Economic and Business Sciences
- Business Sciences
- Marketing
- Business Administration and Management
- Economics
- Market Research and Techniques
True Potential Experience
At EAE Business School Madrid, we know that are all born with something that, if you discover and nurture it in time, can make all the difference in your professional career.
With this in mind, EAE Madrid offers you the True Potential Experience: an experience that combines our MBA in English with a Personalized Professional Development Plan.
With True Potential Experience, we want to give you more than just a top-quality education. We want to give you the opportunity to discover your true potential and make it a reality.
Our students on EAE’s MBA in English work in leading companies, such as:
At EAE Business School Madrid, we offer financial support to all the candidates on EAE programs.
EAE Business School grants
Achieving excellence in your studies requires a large dose of energy and perseverance. We like to think that we can offer an extra motivation for students who are working at the highest level. The Academic Excellence grant is awarded to candidates who have displayed extraordinary performance and can accredit an average score on their academic record of over 9.5.
We strive to increase the presence of women in executive positions and promote gender equality in the labour market Over 40% of our students are women, many of whom combine their studies with their professional and personal lives. We want to reward their efforts with this grant, which takes their academic report into consideration, but also their executive potential, leadership capacity and professional background.
Launching an entrepreneurial venture is an exciting journey that requires preparation, the capacity for sacrifice and creativity. We aim to foster entrepreneurial spirit and great business ideas with a grant awarded to directors of SMEs, self-employed professionals and people with their own business project. To be eligible to apply for the grant, the Master candidates must have created a company in the same year.
We are certain that, to achieve a fairer, more participative society, we have to run initiatives designed to foster the talent of people with a disability. With this in mind, we have created a grant for the Master in Marketing and Sales Management that is awarded to the candidate with an accredited disability of at least 33% who has the best academic record.
In the global world in which we now live, it is important to discover new cultures that enable us to enhance our competencies. With this in mind, we offer a grant to students whose program includes an international mobility option on its syllabus (programs that offer students an optional residential program abroad). This grant covers the cost of enrolling at the destination university.
Other ways of financing the master
There are other sources of financial support for studying offered by different institutions and organizations, to which you also have access.
The grants offered by the MAEC (Ministry of Foreign Affairs and Cooperation) and the AECID (International Cooperation Agency for Development) offer the opportunity to take this Master to young and foreign university students who choose to round off their studies in a Spanish university or educational institution. The grants are aimed at candidates with university qualification (and final-year students in some cases).