Master in Management of International Tourism
Hospitality & Tourism Management

Master in Management of International Tourism

"The Faculty combines university lecturers with travel & tourism professionals, connecting students with the reality of the global tourism system”

Alejandro Sepúlveda Sánchez
Program Director

  • Full Time
  • 60 ECTS
  • Young Professional
  • Oct. 2023
  • 10 months
  • English


The internationalization and positioning of companies in foreign markets has become a critical factor when expanding their business, which is especially crucial in the tourism sector.

Globalization has given rise to an increasingly segmented and competitive tourism market, which directly affects companies that operate in this sector in different ways. This requires professionals capable of understanding the complexity and dynamics of this sector in a constant state of development and evolution.

The Master in International Tourism Management equips students to lead business projects in the tourism sector and develop skills that enable them to adapt to an increasingly segmented and competitive market. The Master gives students the opportunity to make decisions effectively with an international perspective that always embraces the key role played by new technologies.

All the content of this Master is designed to ensure it is fully aligned with the needs of the professional world.

  1. International Structures and finance of the Tourism Sector
  2. International Marketing and Commercialization of Tourism Destinations
  3. Talent and Innovation Management in Global Contexts.
  4. Strategic management and Operations in Global Tourism Destinations

This will all be rounded off by attending international trade fairs and taking part in conferences with executives from the hotel and restaurant sectors.


On successful completion of your program, you will receive a double qualification: the Master in International Tourism Management from EAE Business School and the Master in International Tourism Management by the Universidad Internacional de la Empresa (UNIE)

Partner académico-Unie Universidad

Reason to take this Master

in EAE Business School
  1. Research group: Members of the Master´s academic faculty form part of the IDITUR group (Tourism Dissemination and Innovation Research Centre), the scientific output of which focuses on the field of international tourism management.
  2. Meetings with directors: Series of meetings with hotel and restaurant Company directors and International Tourism consultans.
  3. Business game: The program applies a learning methodology based on business simulations, with physical models, enabling participants to tackle the challenge of understanding strategic planning through practice and execution within a context very similar to the real world that executives face in the course of their daily duties.
  4. Case study method: The approach enables students to systematically improve their decision-making process using real cases of tourism companies. Moreover, this methodology enables other skills to be developed, including creativity, analytical thinking, verbal and written communication competences and interpersonal skills.
  5. EAE Entrepreneur: Our students have access to EAE Lab, our business incubator that provides the learning resources, financing and guidance required to transform a good idea into a real business venture.
best business school in Spain

 MERCO TALENT Ranking 2022

Top 14
business schools in the World/Europe

El Economista Ranking 2022

Top 35
one of the best business schools in the world

América Economía MBA Ranking 2022

Student profile
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International participants
2 years
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Average professional experience
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  • Structure of the global tourism market - 6 ECTS
  • International finances for the tourism sector - 6 ECTS

  • International tourism commercialization and new technologies - 6 ECTS

  • Innovation and the entrepreneurial mindset - 6 ECTS

  • Operations and quality in tourism sectors - 6 ECTS
  • Global strategic analysis in tourism - 6 ECTS

  • Intellectual capital and talent management in global contexts - 6 ECTS

  • Marketing of international tourism destinations and products - 6 ECTS

  • Master’s Thesis – 15 ECTS 

3 Territories to conquer

1. Gaining Insight into the Tourism Industry

Building a strong knowledge base in the tourism industry from an international perspective and always with an executive focus.

2. Strategic Plan Development

Learning the key aspects of drafting strategic plans and immediate action plans in multinational tourism settings.

3. Global Visions

Training executives for the effective business management of tourism companies with the capacity to obtain the desired results at a global level.




Alejandro Sepúlveda

Tourism and Hotel Management Consultant  in his own business firm.

Diego Santos

Diego Santos

PhD in Sociology by Universidad Rey Juan Carlos.


Edgar Barroso

PhD in Economics Candidate at Universidad de Alcalá de Henares.


Ricardo García-Viana

Director of the Master Sports Marketing in Real Madrid Business School – Universidad Europea de Madrid.


Luis Lacalle Muñoz

PhD in Economics at Universidad Europea de Madrid.


Antonio Alcocer

Managing partner on business strategy and consultancy at Alcocer & Co.

Professional prospects and entry profile

  • Lo que estudies aquí y ahora repercutirá en tu carrera de mañana. Empieza a imaginar tu futuro y echa un vistazo a algunas de las perspectivas profesionales que te esperan.

    • Director de Producto Turístico
    • Director corporativo de organizaciones turísticas
    • Director de operaciones en empresas turísticas
    • Planificador y gestor de destinos
    • Consultor en empresas turísticas
  • Para acceder a este Máster, los alumnos deberán estar en posesión de una titulación de Grado o Diplomatura en Arquitectura, Ingeniería, Ingeniería Técnica o Arquitectura Técnica, o de una Diplomatura Universitaria previa al inicio de los estudios.

    El Máster está dirigido principalmente a licenciados o diplomados universitarios en:

    • Hostelería
    • Turismo
    • Comercio
    • Marketing
    • Comunicación
    • Derecho
    • Relaciones Públicas
    • Ciencias Sociales
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