Master in Events Management and Organization
- Full Time
- Young Professional
- Oct. 2023
- 10 months
-
On-site Madrid (Spain)
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Monday to Thursday
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Personalized Professional Development Plan
Presentation
This master's degree is taught in SPANISH
Nowadays, events organization is a strategic pillar underpinning the growth and positioning of a corporate identity. Both big and small companies need professionals equipped to oversee integrated strategic communication.
Organizations are increasingly gaining a fuller overview of the impacts of hosting an event, from the economic and social aspects right through to environmental considerations.
With this in mind, the Master in Events Management and Organization of EAE Business School Madrid gives you a holistic vision of events management, gaining key multidisciplinary throughout the program in relation to the management, organization and implementation or every aspect of an event effectively and efficiently.
Participants on the Master have the option to specialize in Protocol or MICE Tourism (Meetings, Incentives, Conferencing & Exhibitions), or to acquire a global overview of the two areas, if they prefer.
As a result, at the end of the program, successful graduates will have the qualification of Master in Events Management and Organization, majoring in Protocol or in MICE Tourism.
OFFICIAL MASTERS DEGREE
On successful completion of your program, you will receive a double qualification: the Master in Events Management and Organization from EAE Business School and the Master in Events Management and Organization from the Universidad Internacional de la Empresa (UNIE)
*Official degree recognized by the Ministry of Education of Colombia and SUNEDU.
Enroll now and start enjoying your career boosting plan.*
From the moment of your enrollment we will start working together in the materialization of your professional project through a personalized development plan. Are you going to miss it? Request information and we will explain it to you.
*This service applies only to on-site programs.
Reasons to take this master
- Global vision: You will become a professional with a holistic overview, using a multidisciplinary to manage events efficiently.
- Expert Panel: Faculty formed of acclaimed academics and renowned Event Management professionals, developing skills from first-hand application in events.
- Prestigious partners: EAE Business School Madrid works with Spain’s leading communication associations: DIRCOM, ADECEC, CORPORATE EXCELLENCE, AM and AEA.
- Business Networking: A unique opportunity to build a network of contacts by developing relationships with you classmates and lecturers specializing in your area of interest.
- Specialization: We give you the chance to map out your future. This Master gives you the option to choose between two specialization programs: Protocol, focusing on the creation, management and supervision of different types of events and ceremonies; or MICE Tourism, gaining insight into running tourism events with an emphasis on reducing seasonality.
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MERCO TALENT Ranking 2022
Syllabus
- Organization of Events and Ceremonies – 6 ECTS
- Event Design and Production – 3 ECTS
- New Channels. Organization and Creation of Online Events – 3 ECTS
- Executive Skills in Events Management – 3ECTS
- Event Strategy, Planning and Evaluation – 6 ECTS
- Financing. Sponsorship and Budgetary Management – 3 ECTS
- Communication through new channels. Inbound Marketing and Web Environment – 6 ECTS
- Official Protocol – 6 ECTS
- Social Protocol – 6 ECTS
- Business Protocol – 6 ECTS
- MICE and Business Tourism Events Organization – 12 ECTS
- Themed Events – 6 ECTS
- Elige las asignaturas que quieras cursar y que amplían tu abanico de futuras opciones profesionales – 10 ECTS
- Company Internship – 6 ECTS
- Master’s Thesis – 6 ECTS
Minors
At EAE Business School Madrid, as a school committed to innovation and transformation, we have created an optional specialization program, in an online format, that you can take at the end of your Master.
This educational model gives you the opportunity to acquire new skills and an individualized qualification to set yourself apart in the labour market by enhancing your professional profile.
You will have the option to choose the Minor that best suits your needs.
3 Territories to conquer
1. Strategic Vision
Acquire the knowledge required to obtain a clear overview of the opportunities and risks involved in organizing events in terms of sustainability and social impact.
2. Leadership
Develop the skills needed to lead each process within events organization, for both institutional and events.
3. Events organization
Distinguish between political organizations and different cultural uses to apply them to events organization.
Faculty
Miguel Poveda
President of the International Institute in Security Studies and Vice President of the International Institute of Protocol.
Mencía de Garcillán
Marketing Director of Laboratorios Esseka, S.L.
Professional prospects and entry profile
What you study here and now will have an impact on your career tomorrow. Start imagining your future and take a look at some of the professional prospects that await you.
- Executive Events Director
- Conference Centre Manager
- Venue Manager
- Event Planner
- Public House Manager
- Digital Event Communication Specialist
- Protocol Specialist
- Cultural Event Campaign Organizers and Managers
The Master in Events Management and Organization is open to students with a very diverse range of access profiles, including graduates with a Bachelor Degree in the field of social sciences, technical qualifications, or humanities with a broad selection of specializations.
However, the Master is primarily designed for graduates with the following qualifications:
- Bachelor Degree in Protocol and Events Organization (or similar titles)
- Bachelor Degree in Tourism
- Bachelor Degree in Journalism
- Bachelor Degree in Advertising and Public Relations
- Bachelor Degree in Communication (or similar titles)
- Bachelor Degree in Business Administration and Management
- Bachelor Degree in Economics
- Bachelor Degree in Psychology, Teaching or Sociology
- The former University Diplomas and other undergraduate qualifications in economics and business.
- Postgraduate students who have completed official Master programs that include the fundamental aspects of these qualifications.
Moreover, to be suitable for this qualification, it is advisable that the student shows an interest in aspects related to event management, creation and planning, as well as aptitudes in terms of creativity, innovation and motivation for lifelong learning.
Our students on EAE’s Master in Events Management and Organization work in leading companies, such as:
At EAE Business School Madrid, we offer financial support to all the candidates on EAE programs.
EAE Business School grants
Achieving excellence in your studies requires a large dose of energy and perseverance. We like to think that we can offer an extra motivation for students who are working at the highest level. The Academic Excellence grant is awarded to candidates who have displayed extraordinary performance and can accredit an average score on their academic record of over 9.5.
We strive to increase the presence of women in executive positions and promote gender equality in the labour market Over 40% of our students are women, many of whom combine their studies with their professional and personal lives. We want to reward their efforts with this grant, which takes their academic report into consideration, but also their executive potential, leadership capacity and professional background.
Launching an entrepreneurial venture is an exciting journey that requires preparation, the capacity for sacrifice and creativity. We aim to foster entrepreneurial spirit and great business ideas with a grant awarded to directors of SMEs, self-employed professionals and people with their own business project. To be eligible to apply for the grant, the Master candidates must have created a company in the same year.
We are certain that, to achieve a fairer, more participative society, we have to run initiatives designed to foster the talent of people with a disability. With this in mind, we have created a grant for the Master in Marketing and Sales Management that is awarded to the candidate with an accredited disability of at least 33% who has the best academic record.
Other ways of financing the master
There are other sources of financial support for studying offered by different institutions and organizations, to which you also have access.
The grants offered by the MAEC (Ministry of Foreign Affairs and Cooperation) and the AECID (International Cooperation Agency for Development) offer the opportunity to take this Master to young and foreign university students who choose to round off their studies in a Spanish university or educational institution. The grants are aimed at candidates with university qualification (and final-year students in some cases).
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