Máster en Dirección y Organización de Eventos
Marketing & Digital Transformation

Master in Events Management and Organization

  • Full Time
  • Young Professional
  • Oct. 2023
  • 10 months
Hasta 28% de descuento Hasta el 27 de Marzo
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    On-site Madrid (Spain)

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    Monday to Thursday

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    Personalized Professional Development Plan


This master's degree is taught in SPANISH

Nowadays, events organization is a strategic pillar underpinning the growth and positioning of a corporate identity. Both big and small companies need professionals equipped to oversee integrated strategic communication.  

Organizations are increasingly gaining a fuller overview of the impacts of hosting an event, from the economic and social aspects right through to environmental considerations. 

With this in mind, the Master in Events Management and Organization of EAE Business School Madrid gives you a holistic vision of events management, gaining key multidisciplinary throughout the program in relation to the management, organization and implementation or every aspect of an event effectively and efficiently. 

Participants on the Master have the option to specialize in Protocol or MICE Tourism (Meetings, Incentives, Conferencing & Exhibitions), or to acquire a global overview of the two areas, if they prefer. 

As a result, at the end of the program, successful graduates will have the qualification of Master in Events Management and Organization, majoring in Protocol or in MICE Tourism. 


On successful completion of your program, you will receive a double qualification: the Master in Events Management and Organization from EAE Business School and the Master in Events Management and Organization from the Universidad Internacional de la Empresa (UNIE)

Partner académico-Unie Universidad

*Official degree recognized by the Ministry of Education of Colombia and SUNEDU.

Enroll now and start enjoying your career boosting plan.*

From the moment of your enrollment we will start working together in the materialization of your professional project through a personalized development plan. Are you going to miss it? Request information and we will explain it to you.

*This service applies only to on-site programs.

Reasons to take this master

in EAE Business School
  1. Global vision: You will become a professional with a holistic overview, using a multidisciplinary to manage events efficiently. 
  2. Expert Panel: Faculty formed of acclaimed academics and renowned Event Management professionals, developing skills from first-hand application in events. 
  3. Prestigious partners: EAE Business School Madrid works with Spain’s leading communication associations: DIRCOM, ADECEC, CORPORATE EXCELLENCE, AM and AEA. 
  4. Business Networking: A unique opportunity to build a network of contacts by developing relationships with you classmates and lecturers specializing in your area of interest. 
  5. Specialization: We give you the chance to map out your future. This Master gives you the option to choose between two specialization programs: Protocol, focusing on the creation, management and supervision of different types of events and ceremonies; or MICE Tourism, gaining insight into running tourism events with an emphasis on reducing seasonality. 


Top 20
one of the most innovative universities in Ibero-America

El Economista Ranking 2021 

Top 14
business schools in the World/Europe

El Economista Ranking 2022 

best business school in Spain

MERCO TALENT Ranking 2022 

Student profile
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International participants
3 years
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Average professional experience
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  • Organization of Events and Ceremonies – 6 ECTS 
  • Event Design and Production – 3 ECTS 
  • New Channels. Organization and Creation of Online Events – 3 ECTS 

  • Executive Skills in Events Management – 3ECTS 
  • Event Strategy, Planning and Evaluation – 6 ECTS 
  • Financing. Sponsorship and Budgetary Management – 3 ECTS 

  • Communication through new channels. Inbound Marketing and Web Environment – 6 ECTS 

  • Official Protocol – 6 ECTS 
  • Social Protocol – 6 ECTS 
  • Business Protocol – 6 ECTS 

  • MICE and Business Tourism Events Organization – 12 ECTS 
  • Themed Events – 6 ECTS 

  • Elige las asignaturas que quieras cursar y que amplían tu abanico de futuras opciones profesionales – 10 ECTS 

  • Company Internship – 6 ECTS 

  • Master’s Thesis – 6 ECTS 


Your competitive edge

At EAE Business School Madrid, as a school committed to innovation and transformation, we have created an optional specialization program, in an online format, that you can take at the end of your Master.

This educational model gives you the opportunity to acquire new skills and an individualized qualification to set yourself apart in the labour market by enhancing your professional profile.

You will have the option to choose the Minor that best suits your needs.

3 Territories to conquer

1. Strategic Vision

Acquire the knowledge required to obtain a clear overview of the opportunities and risks involved in organizing events in terms of sustainability and social impact.  

2. Leadership

Develop the skills needed to lead each process within events organization, for both institutional and events. 

3. Events organization

Distinguish between political organizations and different cultural uses to apply them to events organization.  


Miguel Poveda

Miguel Poveda

President of the International Institute in Security Studies and Vice President of the International Institute of Protocol.

Mencía de Garcillán

Mencía de Garcillán

Marketing Director of Laboratorios Esseka, S.L.

Professional prospects and entry profile

  • What you study here and now will have an impact on your career tomorrow. Start imagining your future and take a look at some of the professional prospects that await you. 

    • Executive Events Director 
    • Conference Centre Manager 
    • Venue Manager 
    • Event Planner 
    • Public House Manager 
    • Digital Event Communication Specialist 
    • Protocol Specialist 
    • Cultural Event Campaign Organizers and Managers 
  • The Master in Events Management and Organization is open to students with a very diverse range of access profiles, including graduates with a Bachelor Degree in the field of social sciences, technical qualifications, or humanities with a broad selection of specializations.

    However, the Master is primarily designed for graduates with the following qualifications:

    • Bachelor Degree in Protocol and Events Organization (or similar titles)
    • Bachelor Degree in Tourism
    • Bachelor Degree in Journalism
    • Bachelor Degree in Advertising and Public Relations
    • Bachelor Degree in Communication (or similar titles)
    • Bachelor Degree in Business Administration and Management
    • Bachelor Degree in Economics
    • Bachelor Degree in Psychology, Teaching or Sociology
    • The former University Diplomas and other undergraduate qualifications in economics and business.
    • Postgraduate students who have completed official Master programs that include the fundamental aspects of these qualifications.

    Moreover, to be suitable for this qualification, it is advisable that the student shows an interest in aspects related to event management, creation and planning, as well as aptitudes in terms of creativity, innovation and motivation for lifelong learning.


EAE MADRID CENTRO EDUCACIÓN SUPERIOR, S.L.U., will process your personal information to contact you and to inform you about the program of your choice for the upcoming two terms. Afterwards, your data will be deleted.

You may exercise the rights of access, deletion, rectification, opposition, limitation and portability, by post to EAE MADRID CENTRO EDUCACIÓN SUPERIOR, S.L.U., Post office box 221 of Barcelona, or by email to [email protected]. Likewise, if the interested party considers it appropriate, they can lodge a claim to the Spanish Data Protection Agency.

Moreover, you can contact our Data Protection Manager by email to [email protected], or by post to Grupo Planeta, At.: Data Protection Manager, AVENIDA DIAGONAL, 662-664.