Máster en Dirección y Organización de Eventos
Marketing & Digital Transformation

Master in Events Management and Organization

“We teach you to combine efficacy and ethics in strategic decision-making, and to measure the reputational risk for your organization”

María Nuño De la Rosa
Directora del Máster

  • Full Time
  • Young Professional
  • Oct. 2023
  • 10 months


Nowadays, events organization is a strategic pillar underpinning the growth and positioning of a corporate identity. Both big and small companies need professionals equipped to oversee integrated strategic communication.  

Organizations are increasingly gaining a fuller overview of the impacts of hosting an event, from the economic and social aspects right through to environmental considerations. 

With this in mind, the Master in Events Management and Organization gives you a holistic vision of events management, gaining key multidisciplinary throughout the program in relation to the management, organization and implementation or every aspect of an event effectively and efficiently. 

Participants on the Master have the option to specialize in Protocol or MICE Tourism (Meetings, Incentives, Conferencing & Exhibitions), or to acquire a global overview of the two areas, if they prefer. 

As a result, at the end of the program, successful graduates will have the qualification of Master in Events Management and Organization, majoring in Protocol or in MICE Tourism. 


On successful completion of your program, you will receive a double qualification: the Master in Events Management and Organization from EAE Business School and the Master in Events Management and Organization from the Universidad Internacional de la Empresa (UNIE)

Partner académico-Unie Universidad

Reasons to take this master

in EAE Business School
  1. Global vision: You will become a professional with a holistic overview, using a multidisciplinary to manage events efficiently. 
  2. Expert Panel: Faculty formed of acclaimed academics and renowned Event Management professionals, developing skills from first-hand application in events. 
  3. Prestigious partners: EAE Business School Madrid works with Spain’s leading communication associations: DIRCOM, ADECEC, CORPORATE EXCELLENCE, AM and AEA. 
  4. Business Networking: A unique opportunity to build a network of contacts by developing relationships with you classmates and lecturers specializing in your area of interest. 
  5. Specialization: We give you the chance to map out your future. This Master gives you the option to choose between two specialization programs: Protocol, focusing on the creation, management and supervision of different types of events and ceremonies; or MICE Tourism, gaining insight into running tourism events with an emphasis on reducing seasonality. 


Top 20
one of the most innovative universities in Ibero-America

El Economista Ranking 2021 

Top 14
business schools in the World/Europe

El Economista Ranking 2022 

best business school in Spain

MERCO TALENT Ranking 2022 

Student profile
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International participants
3 years
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Average professional experience
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  • Organization of Events and Ceremonies – 6 ECTS 
  • Event Design and Production – 3 ECTS 
  • New Channels. Organization and Creation of Online Events – 3 ECTS 

  • Executive Skills in Events Management – 3ECTS 
  • Event Strategy, Planning and Evaluation – 6 ECTS 
  • Financing. Sponsorship and Budgetary Management – 3 ECTS 

  • Communication through new channels. Inbound Marketing and Web Environment – 6 ECTS 

  • Official Protocol – 6 ECTS 
  • Social Protocol – 6 ECTS 
  • Business Protocol – 6 ECTS 

  • MICE and Business Tourism Events Organization – 12 ECTS 
  • Themed Events – 6 ECTS 

  • Elige las asignaturas que quieras cursar y que amplían tu abanico de futuras opciones profesionales – 10 ECTS 

  • Company Internship – 6 ECTS 

  • Master’s Thesis – 6 ECTS 

3 Territories to conquer

1. Strategic Vision

Acquire the knowledge required to obtain a clear overview of the opportunities and risks involved in organizing events in terms of sustainability and social impact.  

2. Leadership

Develop the skills needed to lead each process within events organization, for both institutional and events. 

3. Events organization

Distinguish between political organizations and different cultural uses to apply them to events organization.  


Miguel Poveda

Miguel Poveda

President of the International Institute in Security Studies and Vice President of the International Institute of Protocol.

Mencía de Garcillán

Mencía de Garcillán

Marketing Director of Laboratorios Esseka, S.L.

Professional prospects and entry profile

  • What you study here and now will have an impact on your career tomorrow. Start imagining your future and take a look at some of the professional prospects that await you. 

    • Executive Events Director 
    • Conference Centre Manager 
    • Venue Manager 
    • Event Planner 
    • Public House Manager 
    • Digital Event Communication Specialist 
    • Protocol Specialist 
    • Cultural Event Campaign Organizers and Managers 
  • To access this Master, students must have a Bachelor Degree qualification or a Diploma in Architecture, Engineering, Technical Engineering or Technical Architecture, or a University Diploma prior to starting the studies. 

    The Master is primarily designed for graduates with a Bachelor Degree or University Diploma in: 

    • Graduates of Communication, Marketing or Social Sciences 
    • Hospitality professionals with Events competencies 
    • Communication and Advertising professionals 
    • Ceremony and Events professionals 
    • Fundraising experts 
    • Destination Managers
    • Experts in Place Marketing 

    If you want to access the Master and do not have a university qualification in the aforementioned areas of knowledge or have not completed official Master programs that cover the fundamental aspects of these qualifications, you must complete a set of supplementary training courses in order to develop their knowledge bases required for the Master. These extra courses are compulsory and must be completed before the start of the Master program. 


Ontreo Plus S.L, will process your personal information to contact you and to inform you about the program of your choice for the upcoming two terms. Afterwards, your data will be deleted.

You may exercise the rights of access, deletion, rectification, opposition, limitation and portability, by post to Ontreo Plus S.L, Post office box 221 of Barcelona, or by email to [email protected]. Likewise, if the interested party considers it appropriate, they can lodge a claim to the Spanish Data Protection Agency.

Moreover, you can contact our Data Protection Manager by email to [email protected], or by post to Grupo Planeta, At.: Data Protection Manager, Avda. Diagonal 662-664, 08034 Barcelona.