Master in Digital Marketing & E-Commerce
- Full Time
- 60 ECTS
- Young Professional
- Apr. 2023
- 10 months
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On-site Madrid (Spain)
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Monday to Thursday
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Personalized Professional Development Plan
Presentation
This master's degree is taught in SPANISH
Consumers and the way they consume are constantly changing, so brands have to be prepared to offer what their customers demand. The digital ecosystem is a hugely valuable platform for doing business in an innovative way. As a result, there is ever-increasing demand in the labour market for profiles with effective skills and knowledge in the digital environment.
The time of Digital Marketing is now. Companies need dynamic, proactive, professionals with a great capacity for adaptation. With this in mind, the Master in Digital Marketing & E-commerce of EAE Business School Madrid equips you to capitalize on the new opportunities presented by the digital world, using techniques and tools that enable us to connect with the interests of modern consumers.
We help you drive the change and develop a global strategy that gives you insight into all the strategic and operation aspects, alongside lecturers who boast extensive experience in the digital sector, with a practical methodology and a professional focus.
MASTER'S DEGREE
On successful completion of your program, you will receive a double qualification: the Máster en Marketing Digital & Ecommerce from EAE Business School and the Master en Marketing Digital & Ecommerce por la Universidad Internacional de la Empresa (UNIE)
Enroll now and start enjoying your career boosting plan.*
From the moment of your enrollment we will start working together in the materialization of your professional project through a personalized development plan. Are you going to miss it? Request information and we will explain it to you.
*This service applies only to on-site programs.
Reasons to take this master
- Tools for the digital world: You will work alongside our faculty every day to gain insight into tools such as CRM and the technological software to run mailing campaigns, as well as programming, e-commerce creation, marketplaces, etc., learning all the key factors to launch your business successfully.
- A world filled with possibilities: The digital environment reaches everywhere and you can take your business, brand or products anywhere in the world at any time.
- Digit-all: You will gain a command of all aspects of digital communication, from commercial planning all the way through to customer acquisition and loyalty building. A holistic overview.
- Faculty of sector professionals: Throughout the program, you will be accompanied by lecturers who are professionals from leading companies in the sector, giving you the chance to evolve alongside them and learn to set yourself apart and boost your profile for the future.
- Networking: Take full advantage of the opportunity to expand your network of contacts through conferences with company executives specializing in the field of marketing, as well as with your lecturers and classmates throughout the program.
Syllabus
- Introduction to the digital environment and the online marketing and communication main features – 6 ECTS
- Search engine marketing and advertising – 6 ECTS
- Result-oriented and Mobile Marketing – 6 ECTS
- Social Media Marketing – 6 ECTS
- Design of websites and virtual stores – 6 ECTS
- Customers, logistics and regulations management – 6 ECTS
- Outcome of analysis – 6 ECTS
- Online business plan – 6 ECTS
- Course the course that you want to take and which will expand your range of future professional prospects – 10 ECTS
- Master’s Thesis – 12 ECTS
Minors
At EAE Business School Madrid, as a school committed to innovation and transformation, we have created an optional specialization program, in an online format, that you can take at the end of your Master.
This educational model gives you the opportunity to acquire new skills and an individualized qualification to set yourself apart in the labour market by enhancing your professional profile.
You will have the option to choose the Minor that best suits your needs.
3 territories to conquer
1. Digital strategies
Gaining a 360º overview to implement a communication with a positive impact on the commercialization, customer acquisition and loyalty building in digital settings.
2. E-commerce
Taking a leap forward in an electronic commerce business by gaining a command of measuring and analysis to optimize and continuously improve the virtual store.
3. E-logistics
Understanding and capitalizing on the latest technologies within the supply chain and e-commerce to reach customers efficiently by optimizing processes.
Faculty
Pablo Martin Antonraz
International MBA and Master in Marketing Management and Multimedia Communication.
Juan Carlos Quintero
Director of InkaMarketing.
Esther González Lorca
CEO and co-founder of UpToBe Marketing.
Manuel Martín Esparza
CEO at PanEuro Search Marketing.
Aitor Ruano Pino
CEO and co-founder of UpToBe Marketing.
Professional prospects and entry profile
What you study here and now will have an impact on your career tomorrow. Start imagining your future and take a look at some of the professional prospects that await you.
- Director of Digital Marketing
- Director of e-Commerce
- Brand Digital Manager
- Digital Project Manager
- e-Commerce Manager
- SEM Manager
- SEO Manager
- Social Media Manager
- Content Curator
- Digital Communication Manager
To access this Master, students must have a Bachelor Degree qualification or a Diploma in Architecture, Engineering, Technical Engineering or Technical Architecture, or a University Diploma prior to starting the studies.
The Master is primarily designed for graduates with a Bachelor Degree or University Diploma in:
- Economics
- Business Administration and Management
- Marketing, Advertising
- Engineering
- Law and Humanities
Our students on EAE’s Master in Digital Marketing & E-Commerce work in leading companies, such as:
At EAE Business School Madrid, we offer financial support to all the candidates on EAE programs.
EAE Business School grants
Achieving excellence in your studies requires a large dose of energy and perseverance. We like to think that we can offer an extra motivation for students who are working at the highest level. The Academic Excellence grant is awarded to candidates who have displayed extraordinary performance and can accredit an average score on their academic record of over 9.5.
We strive to increase the presence of women in executive positions and promote gender equality in the labour market Over 40% of our students are women, many of whom combine their studies with their professional and personal lives. We want to reward their efforts with this grant, which takes their academic report into consideration, but also their executive potential, leadership capacity and professional background.
Launching an entrepreneurial venture is an exciting journey that requires preparation, the capacity for sacrifice and creativity. We aim to foster entrepreneurial spirit and great business ideas with a grant awarded to directors of SMEs, self-employed professionals and people with their own business project. To be eligible to apply for the grant, the Master candidates must have created a company in the same year.
We are certain that, to achieve a fairer, more participative society, we have to run initiatives designed to foster the talent of people with a disability. With this in mind, we have created a grant for the Master in Marketing and Sales Management that is awarded to the candidate with an accredited disability of at least 33% who has the best academic record.
(fully covers all training-related expenses during their attendance on international programs).
In the global world in which we now live, it is important to discover new cultures that enable us to enhance our competencies. With this in mind, we offer a grant to students whose program includes an international mobility option on its syllabus (programs that offer students an optional residential program abroad). This grant covers the cost of enrolling at the destination university.
Other ways of financing the master
There are other sources of financial support for studying offered by different institutions and organizations, to which you also have access.
The grants offered by the MAEC (Ministry of Foreign Affairs and Cooperation) and the AECID (International Cooperation Agency for Development) offer the opportunity to take this Master to young and foreign university students who choose to round off their studies in a Spanish university or educational institution. The grants are aimed at candidates with university qualification (and final-year students in some cases).
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