Máster en Marketing y Gestión Comercial
Marketing & Digital Transformation

Master in Marketing and Commercial Management

“The quality of the program is underpinned by a working environment in which the participants exchange experiences and learn from their own classmates”

Alexia De la Morena
Director of the Master

  • Full Time
  • Young Professional
  • Apr. 2023
  • 10 months

Presentation

Nowadays, we live in an increasingly globalized world in which technology is changing everything, including marketing. Innovation is reaching markets and competitors. There are groundbreaking new marketing and commercial management strategies, and new globalized sales models are emerging. 

To succeed in this new context, with increasingly demanding customers, companies need effective problem-solving capacities to satisfy them.  

With this in mind, we have designed the Master in Marketing and Commercial Management to equip you to become a marketing executive with leadership and value generation capacity for any company. 

With the help of this program, you will be able to stay a step ahead of the game and identify opportunities before anybody else, taking on the role of leader or project within this new context. 

You will acquire optimal training in both marketing and commercial management, putting you at the cutting edge of the latest trends in the field of marketing. Moreover, you will discover the key factors that generate value and enable any company to grow, so that you can apply them and put them into practice. 

OFFICIAL MASTER'S DEGREE 

On successful completion of your program, you will receive a double qualification: the Master in Marketing and Commercial Management from EAE Business School and the Master in Marketing and Commercial Management por la Universidad Internacional de la Empresa (UNIE).

Partner académico-Unie Universidad

Reasons to take this master

in EAE Business School
  1. Residential Program in New York: You will have the opportunity to take part in a two-week residential program on Retail & Services Marketing at Kean University in the USA.  
  2. Prestigious partners: EAE Business School Madrid works with Spain’s leading marketing associations: the Spanish Marketing Association and the Spanish Digital Economy Association. 
  3. Networking: You will take part in a series of conferences led by executives with extensive professional experience in the marketing and commercial management sector, giving you the chance to expand your network of contacts and build new professional relationships. 
  4. Tools for the digital world: You will become an expert in customer management tools, such as CRM and different digital techniques for selling, communicating and positioning your product on the market. 
2nd 
best Master in Marketing and Commercial Management in Spain

El Mundo Masters Ranking 2022. 

2nd 
best Master in Marketing and Commercial Management in Spain

EdUniversal Ranking 2021/22 

3rd
best business school in Spain

MERCO Talent Ranking 2022 

Student profile
75%
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International participants
2 years
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Average professional experience
61%
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Women
39%
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Men

Syllabus

MODULE 1

  • Strategic decision-making in international marketing: Key factors in global market competitiveness and success - 6 ECTS 
  • Performance of marketing professionals in a global environment - 6 ECTS 
MODULE 2

  •  Global markets: research and identification of the value proposition - 6 ECTS 
  • Value creation in international markets - 6 ECTS 
MODULE 3

  • Economic and financial management of strategic decisions in international marketing - 6 ECTS 
  • Digital marketing in international environments - 6 ECTS 
MODULE 4

  • Delivering international customer value - 6 ECTS 
  • International sales and commercialization strategy - 6 ECTS 
MODULE 5

  • Choose the course that you want to take and which will expand your range of future professional prospects – 10 ECTS 
MODULE 6

  • External internship - 6 ECTS 
MODULE 7

  • Master’s Thesis – 15 ECTS 

Minors

Your competitive edge

At EAE Business School Madrid, as a school committed to innovation and transformation, we have created an optional specialisation, in online format, to be taken at the end of your Master's degree. 

This educational model offers you the opportunity to acquire new skills and an individualised qualification to differentiate yourself in the labour market by enhancing your professional profile. 

You will have the option to choose the Minor that best suits your needs. 

3 Territories to conquer

1. Development of marketing areas

You will develop the strategy to achieve the company’s goals, with a firm grasp of information techniques and sources. Moreover, you will be able to recognize new opportunities and adapt the marketing policies to each organization.  

2. New trends

You will gain in-depth insight into both the opportunities and risks of the latest marketing by developing competencies and implementing consumer- and market-oriented management systems. 

3. Executive skills

You will lead teams in globalized environments, with the ability to analyse the market and its different scenarios in order to achieve the best fit of the marketing department within the organization in order to enhance the company’s value. 

Faculty

Alexia de la Morena

Alexia de la Morena

Business Brand Manager, journalist and neuropsychologist specialising in advertising, marketing, communication and sales.

Giuseppe Emanuele Adamo

Giuseppe Emanuele Adamo

Director of Marketing, Communication and Sales at EAE Business School.

Joan Roca

Joan Roca

He divides his professional activity between marketing consultancy, photography and teaching.

Pablo Contreras

Pablo Contreras

Developing his consultancy firm IdeasActionLab.

Eduardo Correa

Eduardo Correa

Independent consultant for Ephemeral Life.

Professional prospects and entry profile

  • What you study here and now will have an impact on your career tomorrow. Start imagining your future and take a look at some of the professional prospects that await you. 

    • Chief Marketing Officer (CMO) 
    • Marketing Director 
    • Commercial Director 
    • Product Manager 
    • Brand Manager 
    • Category manager 
    • Key Account Manager 
    • Direct Marketing Manager 
    • Trade Marketing Manager 
    • Marketing Technician 
    • Commercial Technician 
  • To be admitted to this Master's Degree, students must hold a Bachelor's Degree or Diploma in Architecture, Engineering, Technical Engineering or Technical Architecture, or a University Diploma prior to commencing their studies. 

    The Master's Degree is preferably aimed at graduates, university graduates in: 

    • Economics and Business Studies 
    • Marketing 
    • Business Administration and Management 
    • Economics 
    • Market Research and Techniques 

    If you want to access the Master's degree and you do not have a university degree in the areas of knowledge mentioned above or you have not completed official Master's programmes that cover the fundamental aspects of these degrees, you must take a set of complementary training courses to develop the knowledge bases required for the Master's degree. These complementary courses are compulsory and must be completed before the start of the Master's programme. 
     

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