Máster en Marketing y Gestión Comercial
Marketing & Digital Transformation

Master in Marketing and Sales Management

  • Full Time
  • Young Professional
  • Apr. 2023
  • 10 months
Hasta 8% de descuento Hasta el 27 de Marzo
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    On-site Madrid (Spain)

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    Monday to Thursday

  • logo plan de carreras

    Personalized Professional Development Plan


This master's degree is taught in SPANISH

Nowadays, we live in an increasingly globalized world in which technology is changing everything, including marketing. Innovation is reaching markets and competitors. There are groundbreaking new marketing and commercial management strategies, and new globalized sales models are emerging. 

To succeed in this new context, with increasingly demanding customers, companies need effective problem-solving capacities to satisfy them.  

With this in mind, we have designed the Master in Marketing and Sales Management of EAE Business School Madrid to equip you to become a marketing executive with leadership and value generation capacity for any company. 

With the help of this program, you will be able to stay a step ahead of the game and identify opportunities before anybody else, taking on the role of leader or project within this new context. 

You will acquire optimal training in both marketing and commercial management, putting you at the cutting edge of the latest trends in the field of marketing. Moreover, you will discover the key factors that generate value and enable any company to grow, so that you can apply them and put them into practice. 


On successful completion of your program, you will receive a double qualification: the Master in Marketing and Sales Management from EAE Business School and the Master in Marketing and Sales Management por la Universidad Internacional de la Empresa (UNIE).

Partner académico-Unie Universidad

*Official degree recognized by the Ministry of Education of Colombia and SUNEDU.

Enroll now and start enjoying your career boosting plan.*

From the moment of your enrollment we will start working together in the materialization of your professional project through a personalized development plan. Are you going to miss it? Request information and we will explain it to you.

*This service applies only to on-site programs.

Reasons to take this master

in EAE Business School
  1. Residential Program in New York: You will have the opportunity to take part in a two-week residential program on Retail & Services Marketing at Kean University in the USA.  
  2. Prestigious partners: EAE Business School Madrid works with Spain’s leading marketing associations: the Spanish Marketing Association and the Spanish Digital Economy Association. 
  3. Networking: You will take part in a series of conferences led by executives with extensive professional experience in the marketing and commercial management sector, giving you the chance to expand your network of contacts and build new professional relationships. 
  4. Tools for the digital world: You will become an expert in customer management tools, such as CRM and different digital techniques for selling, communicating and positioning your product on the market. 
best Master in Marketing and Sales Management in Spain

El Mundo Masters Ranking 2022. 

best Master in Marketing and Sales Management in Spain

EdUniversal Ranking 2021/22 

best business school in Spain

MERCO Talent Ranking 2022 

Student profile
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International participants
2 years
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Average professional experience
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  • Strategic decision-making in international marketing: Key factors in global market competitiveness and success - 6 ECTS 
  • Performance of marketing professionals in a global environment - 6 ECTS 

  •  Global markets: research and identification of the value proposition - 6 ECTS 
  • Value creation in international markets - 6 ECTS 

  • Economic and financial management of strategic decisions in international marketing - 6 ECTS 
  • Digital marketing in international environments - 6 ECTS 

  • Delivering international customer value - 6 ECTS 
  • International sales and commercialization strategy - 6 ECTS 

  • Choose the course that you want to take and which will expand your range of future professional prospects – 10 ECTS 

  • External internship - 6 ECTS 

  • Master’s Thesis – 15 ECTS 


Your competitive edge

At EAE Business School Madrid, as a school committed to innovation and transformation, we have created an optional specialization program, in an online format, that you can take at the end of your Master.

This educational model gives you the opportunity to acquire new skills and an individualized qualification to set yourself apart in the labour market by enhancing your professional profile.

You will have the option to choose the Minor that best suits your needs.

3 Territories to conquer

1. Development of marketing areas

You will develop the strategy to achieve the company’s goals, with a firm grasp of information techniques and sources. Moreover, you will be able to recognize new opportunities and adapt the marketing policies to each organization.  

2. New trends

You will gain in-depth insight into both the opportunities and risks of the latest marketing by developing competencies and implementing consumer- and market-oriented management systems. 

3. Executive skills

You will lead teams in globalized environments, with the ability to analyse the market and its different scenarios in order to achieve the best fit of the marketing department within the organization in order to enhance the company’s value. 


Alexia de la Morena

Alexia de la Morena

Business Brand Manager, journalist and neuropsychologist specialising in advertising, marketing, communication and sales.

Giuseppe Emanuele Adamo

Giuseppe Emanuele Adamo

Director of Marketing, Communication and Sales at EAE Business School.

Joan Roca

Joan Roca

He divides his professional activity between marketing consultancy, photography and teaching.

Pablo Contreras

Pablo Contreras

Developing his consultancy firm IdeasActionLab.

Eduardo Correa

Eduardo Correa

Independent consultant for Ephemeral Life.

Professional prospects and entry profile

  • What you study here and now will have an impact on your career tomorrow. Start imagining your future and take a look at some of the professional prospects that await you. 

    • Chief Marketing Officer (CMO) 
    • Marketing Director 
    • Commercial Director 
    • Product Manager 
    • Brand Manager 
    • Category manager 
    • Key Account Manager 
    • Direct Marketing Manager 
    • Trade Marketing Manager 
    • Marketing Technician 
    • Commercial Technician 
  • To access this Master, you must have a Bachelor Degree qualification or a Diploma in Architecture, Engineering, Technical Engineering or Technical Architecture, or a University Diploma from the former system of qualifications.

    The Master is primarily designed for graduates with a Bachelor Degree or University Diploma in:

    • Economic and Business Sciences
    • Business Sciences
    • Marketing
    • Business Administration and Management
    • Economics
    • Market Research and Techniques

    Students who access the Master with a profile other than those specified above must complete supplementary training courses. These qualifications include Bachelor Degrees or University Diplomas in subjects in the Arts, Humanities, Sciences, Social Sciences and Law, as well as Diplomas in Engineering and Architecture

EAE MADRID CENTRO EDUCACIÓN SUPERIOR, S.L.U., will process your personal information to contact you and to inform you about the program of your choice for the upcoming two terms. Afterwards, your data will be deleted.

You may exercise the rights of access, deletion, rectification, opposition, limitation and portability, by post to EAE MADRID CENTRO EDUCACIÓN SUPERIOR, S.L.U., Post office box 221 of Barcelona, or by email to [email protected]. Likewise, if the interested party considers it appropriate, they can lodge a claim to the Spanish Data Protection Agency.

Moreover, you can contact our Data Protection Manager by email to [email protected], or by post to Grupo Planeta, At.: Data Protection Manager, AVENIDA DIAGONAL, 662-664.