Master in Marketing and Sales Management
- Full Time
- Young Professional
- Apr. 2023
- 10 months
-
On-site Madrid (Spain)
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Monday to Thursday
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Personalized Professional Development Plan
Presentation
This master's degree is taught in SPANISH
Nowadays, we live in an increasingly globalized world in which technology is changing everything, including marketing. Innovation is reaching markets and competitors. There are groundbreaking new marketing and commercial management strategies, and new globalized sales models are emerging.
To succeed in this new context, with increasingly demanding customers, companies need effective problem-solving capacities to satisfy them.
With this in mind, we have designed the Master in Marketing and Sales Management of EAE Business School Madrid to equip you to become a marketing executive with leadership and value generation capacity for any company.
With the help of this program, you will be able to stay a step ahead of the game and identify opportunities before anybody else, taking on the role of leader or project within this new context.
You will acquire optimal training in both marketing and commercial management, putting you at the cutting edge of the latest trends in the field of marketing. Moreover, you will discover the key factors that generate value and enable any company to grow, so that you can apply them and put them into practice.
OFFICIAL MASTER'S DEGREE
On successful completion of your program, you will receive a double qualification: the Master in Marketing and Sales Management from EAE Business School and the Master in Marketing and Sales Management por la Universidad Internacional de la Empresa (UNIE).
*Official degree recognized by the Ministry of Education of Colombia and SUNEDU.
Enroll now and start enjoying your career boosting plan.*
From the moment of your enrollment we will start working together in the materialization of your professional project through a personalized development plan. Are you going to miss it? Request information and we will explain it to you.
*This service applies only to on-site programs.
Reasons to take this master
- Residential Program in New York: You will have the opportunity to take part in a two-week residential program on Retail & Services Marketing at Kean University in the USA.
- Prestigious partners: EAE Business School Madrid works with Spain’s leading marketing associations: the Spanish Marketing Association and the Spanish Digital Economy Association.
- Networking: You will take part in a series of conferences led by executives with extensive professional experience in the marketing and commercial management sector, giving you the chance to expand your network of contacts and build new professional relationships.
- Tools for the digital world: You will become an expert in customer management tools, such as CRM and different digital techniques for selling, communicating and positioning your product on the market.
El Mundo Masters Ranking 2022.
EdUniversal Ranking 2021/22
MERCO Talent Ranking 2022
Syllabus
- Strategic decision-making in international marketing: Key factors in global market competitiveness and success - 6 ECTS
- Performance of marketing professionals in a global environment - 6 ECTS
- Global markets: research and identification of the value proposition - 6 ECTS
- Value creation in international markets - 6 ECTS
- Economic and financial management of strategic decisions in international marketing - 6 ECTS
- Digital marketing in international environments - 6 ECTS
- Delivering international customer value - 6 ECTS
- International sales and commercialization strategy - 6 ECTS
- Choose the course that you want to take and which will expand your range of future professional prospects – 10 ECTS
- External internship - 6 ECTS
- Master’s Thesis – 15 ECTS
Minors
At EAE Business School Madrid, as a school committed to innovation and transformation, we have created an optional specialization program, in an online format, that you can take at the end of your Master.
This educational model gives you the opportunity to acquire new skills and an individualized qualification to set yourself apart in the labour market by enhancing your professional profile.
You will have the option to choose the Minor that best suits your needs.
3 Territories to conquer
1. Development of marketing areas
You will develop the strategy to achieve the company’s goals, with a firm grasp of information techniques and sources. Moreover, you will be able to recognize new opportunities and adapt the marketing policies to each organization.
2. New trends
You will gain in-depth insight into both the opportunities and risks of the latest marketing by developing competencies and implementing consumer- and market-oriented management systems.
3. Executive skills
You will lead teams in globalized environments, with the ability to analyse the market and its different scenarios in order to achieve the best fit of the marketing department within the organization in order to enhance the company’s value.
Faculty
Alexia de la Morena
Business Brand Manager, journalist and neuropsychologist specialising in advertising, marketing, communication and sales.
Giuseppe Emanuele Adamo
Director of Marketing, Communication and Sales at EAE Business School.
Joan Roca
He divides his professional activity between marketing consultancy, photography and teaching.
Pablo Contreras
Developing his consultancy firm IdeasActionLab.
Eduardo Correa
Independent consultant for Ephemeral Life.
Professional prospects and entry profile
What you study here and now will have an impact on your career tomorrow. Start imagining your future and take a look at some of the professional prospects that await you.
- Chief Marketing Officer (CMO)
- Marketing Director
- Commercial Director
- Product Manager
- Brand Manager
- Category manager
- Key Account Manager
- Direct Marketing Manager
- Trade Marketing Manager
- Marketing Technician
- Commercial Technician
To access this Master, you must have a Bachelor Degree qualification or a Diploma in Architecture, Engineering, Technical Engineering or Technical Architecture, or a University Diploma from the former system of qualifications.
The Master is primarily designed for graduates with a Bachelor Degree or University Diploma in:
- Economic and Business Sciences
- Business Sciences
- Marketing
- Business Administration and Management
- Economics
- Market Research and Techniques
Students who access the Master with a profile other than those specified above must complete supplementary training courses. These qualifications include Bachelor Degrees or University Diplomas in subjects in the Arts, Humanities, Sciences, Social Sciences and Law, as well as Diplomas in Engineering and Architecture
Our students on EAE’s Master in Marketing and Sales Management work in leading companies, such as:
At EAE Business School Madrid, we offer financial support to all the candidates on EAE programs.
EAE Business School grants
Achieving excellence in your studies requires a large dose of energy and perseverance. We like to think that we can offer an extra motivation for students who are working at the highest level. The Academic Excellence grant is awarded to candidates who have displayed extraordinary performance and can accredit an average score on their academic record of over 9.5.
We strive to increase the presence of women in executive positions and promote gender equality in the labour market Over 40% of our students are women, many of whom combine their studies with their professional and personal lives. We want to reward their efforts with this grant, which takes their academic report into consideration, but also their executive potential, leadership capacity and professional background.
Launching an entrepreneurial venture is an exciting journey that requires preparation, the capacity for sacrifice and creativity. We aim to foster entrepreneurial spirit and great business ideas with a grant awarded to directors of SMEs, self-employed professionals and people with their own business project. To be eligible to apply for the grant, the Master candidates must have created a company in the same year.
We are certain that, to achieve a fairer, more participative society, we have to run initiatives designed to foster the talent of people with a disability. With this in mind, we have created a grant for the Master in Marketing and Sales Management that is awarded to the candidate with an accredited disability of at least 33% who has the best academic record.
(fully covers all training-related expenses during their attendance on international programs).
In the global world in which we now live, it is important to discover new cultures that enable us to enhance our competencies. With this in mind, we offer a grant to students whose program includes an international mobility option on its syllabus (programs that offer students an optional residential program abroad). This grant covers the cost of enrolling at the destination university.
Other ways of financing the master
There are other sources of financial support for studying offered by different institutions and organizations, to which you also have access.
The grants offered by the MAEC (Ministry of Foreign Affairs and Cooperation) and the AECID (International Cooperation Agency for Development) offer the opportunity to take this Master to young and foreign university students who choose to round off their studies in a Spanish university or educational institution. The grants are aimed at candidates with university qualification (and final-year students in some cases).
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