Secretaría Académica
Business Management

Double Degree in Business Analytics and Business Administration and Management + Expert Degree in General Management

 

 

  • Full Time
  • 354 ECTS
  • Sep. 2023
  • 5 years
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    On-site Madrid

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    Monday to Friday

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    Degree + Expert Degree in General Management

Presentation

This degree is taught in SPANISH

The growing digitization of companies generates huge quantities of data that they have to store and process. This has reached such a scale that it is becoming increasingly vital to be able to structure and analyse all this information, in order to extract the maximum benefit from it.

The Double Bachelor Degree in Business Analytics and Business Administration and Management of EAE Business School Madrid is designed to provide a response to the training needs of professionals to enable them to integrate the analysis of large amounts of data within company management, thereby catering for the growing social demands of digital or digitized companies effectively, while also embracing values such as sustainability and ethics, which, alongside innovation and entrepreneurship, constitute the fundamental pillars underpinning business development and growth.

In addition, you will have the benefit of obtaining the Diploma of Expertise in General Management. This program will equip you with all the knowledge and skills required to do business in a world in a constant state of change, with training to gain a command of the ecosystem and the digital transformation in which organizations now operate.

 

OFFICIAL QUALIFICATION

The Double Bachelor Degree in Business Analytics and Business Administration and Management is an official qualification run by the Universidad Internacional de la Empresa (UNIE) in collaboration with EAE Business School. This qualification program has been positively assessed by the Fundación para el Conocimiento Madri+d, verified by the Universities Council and registered on the University, College and Qualification Registry (RUCT) of the Ministry of Universities. This official qualification is valid in all countries of the European Higher Education Area (EHEA).

 

Partner académico-Unie Universidad

Reasons to take this Bachelor Degree

in EAE Business School

 

  1. Diploma of Expertise in General Management: You will round off your education with this qualification, which will equip you with the knowledge and aptitudes required to become the profile that companies demand.
  2. Employability: We have partnership agreements in place with over 5,300 companies in which you can embark on your professional career. 100% of our students do an internship.
  3. Networking: You will make the most of all the benefits of studying at a business school. You will always be in close contact with the professional field that interests you most through a range of conferences, seminars, forums and annual events.
  4. EAE Business School student profile: You will have the opportunity to interact with the different professional profiles involved in a business school. EAE Business School brings together people from many different countries and professional sectors, who all form part of the same virtuous circle that comprises EAE Business School, mutually enriching each other’s experience in order to grow professionally.
  5. Entrepreneurship: Final-year students can benefit from EAE Lab, our business incubator, which gives you access to financing and guidance for your entrepreneurial venture.
  6. Lecturers who are professionals working in the field: 70% of the faculty combine their professional activity with their teaching. The classes are adapted to the current reality of the business world.
  7. Personalized training: EAE Business School Madrid guarantees that you have access to support and advice whenever you need it in your day-to-day studies, giving you access to tutorials adapted to your needs and ensuring that class sizes remain small.
  8. Case Study Methodology: You will learn with the aid of practical exercises that recreate real company situations, learning how ton take action and make decisions.
  9. The Madrid Campus: You will study in a unique, vibrant community that welcomes over 4,000 students each year.
3rd
best business school in Spain

Merco TALENTO Ranking 2022

Top 15
Business schools in the World/Europe

El Economista Ranking 2022

Top 20
One of the most innovative universities in Ibero-America

El Economista Ranking 2021

Syllabus

Subject TypesECTS
Obligatory 294
Elective   24
External Internship  12
Bachelor’s Thesis    24
Total Credits 354

SubjectFirst semesterSecond semesterTypeECTS
Foundations of Business Administration and Management  Core6
Business Mathematics    Core6
Algebra   Core6
Descriptive Statistics  Core6
Business Environment and Negotiation   Compulsory6
Foundations of Marketing  Core6
Microeconomics                Core6
Financial Accounting I      Core6
Introduction to Law  Core6
Consumer Behaviour       Core6
Creativity and Innovation in New Environments   Core6
Mathematical Analysis    Core6

SubjectThird semesterFourth semesterTypeECTS
Financial Accounting II  Core6
Internal Organization and Management                 Compulsory6
Communication Skills in Business   Compulsory6
Introduction to Big Data   Core6
Foundations of Programming  Core6
Market Research   Compulsory6
Business English  Compulsory6
Data Mining I  Compulsory6
Company Law     Core6
Macroeconomics  Core6
Innovation Management  Compulsory6
Probability Theory            Core6

SubjectFifth semesterSixth semesterTypeECTS
Human Resources Management  Compulsory6
Methods and Techniques of Information Analysis and Use  Compulsory6
Company Creation and Management  Compulsory6
Financial Planning  Compulsory6
Commercial and Sales Management  Compulsory6
Big Data Warehousing Wools  Compulsory6
Company Logistics and Operations  Compulsory6
Sustainability Management  Compulsory6
Company Resilience  Compulsory6
Business Intelligence  Compulsory6
Executive Skills   Compulsory6
Object-Oriented Programming  Compulsory6

SubjectSeventh semesterEighth semesterTypeECTS
Corporate Responsibility and Gender Perspective  Compulsory6
International Business Management  Compulsory6
Digital Communication    Compulsory6
Data Mining II     Compulsory6
Strategic Management  Compulsory6
Entrepreneurship and New Business Models  Compulsory6
Digital Business and Startups       Compulsory6
Elective: Business Administration and Management 1      Elective6
External Internship: Business Administration and Management   Internship6
Bachelor’s Thesis: Business Administration and Management  TFG6
Big Data Visualization  Compulsory6

SubjectNineth semesterTenth semesterTypeECTS
Digital Security   Compulsory6
Communication in Digital Settings  Compulsory6
Elective: Business Analytics 1  Elective6
Elective: Business Analytics 2  Elective6
Elective: Business Analytics 3  Elective6
Artificial Intelligence        Compulsory6
Company Taxation  Compulsory6
Text Mining and Social Media      Compulsory6
External Internship: Business Analytics    Internship6
Bachelor’s Thesis: Business Analytics        TFG12

ModuleSubjectECTSYear1Q2Q

SOCIAL IMPACT FOR BUSINESS SUSTAINABILITY AND ETHICS

Business and Human Rights: the Global Compact and the Ruggie Principles

31  

SOCIAL IMPACT FOR BUSINESS SUSTAINABILITY AND ETHICS

Agenda 2030: the Sustainable Development Goals and Business Management

31  

SOCIAL IMPACT FOR BUSINESS SUSTAINABILITY AND ETHICS

The Evolution of Business Ethics, Corporate Governance and CSR: Integrating the New Sustainability Principles and Goals

41  

DESIGN THINKING

Design for Businesses

32  

DESIGN THINKING

Design Thinking Processes

32  

DESIGN THINKING

Design Management 42  
DISRUPTIVE LEADERSHIPDisruptive Environment 42  
DISRUPTIVE LEADERSHIPDisruption and Leadership 32  
DISRUPTIVE LEADERSHIPResilient Action Plan 32  
HR ANALYTICSData Management and Artificial Intelligence 23  
HR ANALYTICSMeasuring Different Key Aspects in People 43  
HR ANALYTICSLeadership and Implementation of Solutions based on Artificial Intelligence 43  
NEURO-DIGITAL MARKETINGScientific and Technical Foundations of Neuroscience and Biometrics for Digital Marketing 43  

NEURO-DIGITAL MARKETING

Neuro digital research 33  

NEURO-DIGITAL MARKETING

The Digital Neuromarketing Plan 33  

FINAL PROGRAM PROJECT

Final Program Project 104  

 

 

Reasons to take this Bachelor Degree

in EAE Business School
1. Talent and Innovation

You will round off your education with this qualification, which will equip you with the knowledge and aptitudes required to become the profile that companies demand.

2. Business Intelligence in the Company

We have partnership agreements in place with over 5,300 companies in which you can embark on your professional career. 100% of our students do an internship.

3. New Technologies

You will learn about the technologies and their application in the different functional areas of the company.

4. Sustainability and Social Commitment

You will understand the functioning of economic and social institutions, know the impact of the organization on society and apply the necessary actions to ensure the long-term sustainability of the company.

5. Decision-Making

You will make decisions using information systems, enabling the company to reach the objectives it has set, based on the prior analysis of the situation and evolution of the organization.

6. Entrepreneurship and New Businesses

You will create and lead business initiatives and ventures.

Professional prospects and entry profile

  • What you study here and now will have an impact on your career tomorrow. Start imagining your future and take a look at some of the professional prospects that await you.

    • Private companies in different sectors, taking on positions of middle-senior responsibility in areas such as management, data management, production, HR, finance, marketing, administration and technological innovation.
    • Public administrations and international bodies, in which the organization’s technological innovation and/or data management plans are being developed.
    • Consultancy firms specializing in developing digital transformation plans, efficient data warehouse construction and management, digital marketing plans or financial data and potential investment analysis.
    • Universities and colleges as a lecturer and/or researcher.
    • Digital entrepreneurial ventures of different kinds.
  • In accordance with the regulations that govern access to official university undergraduate study programs and the admissions procedures of Spanish public universities, candidates for the Double Bachelor Degree in Business Analytics and Business Administration and Management at EAE Business School (Madrid) can access the undergraduate study program, depending on their profile, through the various different access channels.

    Candidates who fulfil the following conditions are entitled to access undergraduate study programs:

    A) Students in possession of the High School Baccalaureate Diploma of the Spanish education system or another recognized equivalent qualification.

    B) Students in possession of the European or International High School Baccalaureate.

    C) Students in possession of a High School Baccalaureate qualification, diploma or certification issued by the education system of a Member State of the European Union or another state with which Spain has signed an international agreement in this respect on a reciprocal basis.

    D) Students in possession of a qualification, diploma or study certification with accredited equivalence with the High School Baccalaureate Diploma of the Spanish education system, obtained or completed in the education system in a state that is not a member of the European Union and with which Spain has not signed an international agreement for the recognition of such qualifications on a reciprocal basis, notwithstanding the provisions of Article 4.

    E) Students in possession of an official Advanced Vocational Training qualification, or Advanced Vocational Art and Design qualification, or Advanced Sport qualification within the Spanish education system, or a qualification, diploma or study certification declared equivalent to the aforementioned qualifications, notwithstanding the provisions of Article 4.

    F) Students in possession of a qualification, diploma or study certification other than the equivalent of a High School Baccalaureate, Advanced Vocational Training qualification, or Advanced Vocational Art and Design qualification, or Advanced Sport qualification within the Spanish education system obtained or completed in a Member State of the European Union or another state with which Spain has signed an international agreement in this respect on a reciprocal basis, on the condition that the students in question fulfil the academic requirements stipulated in the other state to entitle the student to access university studies.

    G) People over twenty-five years old who pass the access examination established in this Royal Decree.

    H) People over forty years old with employment or professional experience related to the field of study of the qualification program in question.

    I) People over forty-five years old who pass the access examination established in this Royal Decree.

    J) Students in possession of an official university Bachelor, Master or equivalent qualification.

    K) Students in possession of an official university qualification (university diploma, Technical Architecture or Engineering Diploma, Bachelor Degree, or Architecture or Engineering Diploma) corresponding to the previous university education structure, or an equivalent qualification.

    L) Students who have partially completed university studies in Spain or abroad or who have completed foreign university studies that have not been recognized for equivalence accreditation in Spain, and who want to continue their studies at a Spanish university. In this case, it is an essential requirement that the student has earned at least 30 ECTS credits in their previous studies at the corresponding university.

    M) Students who met the criteria to access university studies in accordance with previous structures of the Spanish education system prior to Organic Law 8/2013, of 9th December.

    N) Any other circumstance stipulated in the applicable legislation.

Employment report
100%
of our students do an internship
500+
students have taken part in the EAE Entrepreneur program
5.300+
Partner Companies
EAE MADRID CENTRO EDUCACIÓN SUPERIOR, S.L.U., will process your personal information to contact you and to inform you about the program of your choice for the upcoming two terms. Afterwards, your data will be deleted.

You may exercise the rights of access, deletion, rectification, opposition, limitation and portability, by post to EAE MADRID CENTRO EDUCACIÓN SUPERIOR, S.L.U., Post office box 221 of Barcelona, or by email to [email protected]. Likewise, if the interested party considers it appropriate, they can lodge a claim to the Spanish Data Protection Agency.

Moreover, you can contact our Data Protection Manager by email to [email protected], or by post to Grupo Planeta, At.: Data Protection Manager, AVENIDA DIAGONAL, 662-664.