Máster en Dirección de Turismo Internacional y Ocio
Hospitality & Tourism Management

Master in International Tourism and Leisure Management

“This is an innovative, interdisciplinary program that will enable you to achieve your professional goals and operate successfully in the sector”.

Arturo Cuenllas
Director of the Master in International Tourism and Leisure Management

  • Full Time
  • Professional
  • Oct. 2023
  • 12 months


Globalization has given rise to increasingly segmented and competitive tourism markets. This makes it essential for the companies that form part of this sector focus on internationalization and strive to consolidate their position on both a national and international scale.

On the Master in International Tourism and Leisure Management, you will obtain broad and advanced training based on knowledge and aptitudes that will enable you to lead tourism businesses at a national and international level.

With the help of this program, in volatile and complex settings, you will be able to identify and capitalize on the opportunities and tools given by a global strategic vision. You will develop strategic marketing plans and innovative business models, including the sharing economy that is so popular in the tourism sector right now, as well as gaining in-depth insight into the sustainable management of destinations and companies.


On successful completion of your program, you will receive a double qualification: the Master in International Tourism and Leisure Management from EAE Business School and Master in International Tourism and Leisure Management by the Universidad Internacional de la Empresa (UNIE)

Partner académico-Unie Universidad

Reasons to take this master

in EAE Business School
  1. Global Perspective:  You will train to run and lead companies in the tourism and leisure, sector, equipped to achieve results at a global level.
  2. International tourism businesses: You will gain a holistic vision of the company and its environment, as well as acquiring sociological insight, which, combined with the technical know-how of the tourism sector, gives you a full of tourism settings, processes, and operations.
  3. Networking: You will have top-class opportunities to network with international experts and professionals from all sectors, enabling you to build new professional relationships.
  4. Strategy plans: You will gain insight into the key factors in drafting strategic plans and applying them responsively and effectively in national and international tourism and leisure settings.
  5. EAE Entrepreneur: You will have access top the training, financing and guidance needed to identify competitive advantages and make your business idea a reality.
mejor escuela de negocios en España

Ranking MERCO TALENTO 2022 

Top 15
Escuela de negocios a nivel Global/Europa

Ranking “El Economista” 2022 

Top 20
entre las universidades más innovadoras de Iberoamérica

Ranking “El Economista 2021 

Perfil del alumno
Icono mundo
Participantes internacionales
3 años
Icono RRII
Experiencia media
Icono mujer
Icono hombre


Module 1

  • Structure of the global tourism and leisure market - 6 ECTS
  • International finance for the tourism and leisure sector - 6 ECTS
Module 2

  • Intellectual capital and talent management global contexts applied to tourism and leisure companies - 6 ECTS
  • Innovation and the entrepreneurial mindset en international tourism and leisure companies - 6 ECTS
Module 3

  • Global management and planning of international tourism and leisure companies - 6 ECTS
  • Operations, HR and quality for international tourism and leisure companies - 6 ECTS
Module 4

  • International commercial management for tourism and leisure companies - 6 ECTS
  • International marketing strategies and revenue management for international tourism and leisure companies - 6 ECTS
Module 5

  • Choose the course that you want to take and which will expand your range of future professional prospects - 10 ECTS
Module 7

  • Master’s Thesis - 6 ECTS

3 Territories to conquer

1. Global strategies

You will acquire strategic knowledge and gain a command of the most innovative management techniques, which will enable you to enhance tourism competitiveness and profitability.

2. New business models

You will develop your creative side in order to capitalize on new opportunities in the tourism sector, acquiring analytical skills to assess the environment and drafting both scenarios and strategies that change the competitive dynamic of the tourism industry.


3. New technologies

You will learn to implement and use the latest technologies, focusing on digitization and e-commerce in the management of tourism companies.


Arturo Cuenllas

Arturo Cuenllas

Directivo en sector hotelero con más de 20 años de experiencia.

Carlos Rentero

Carlos Rentero

Head of Sales and Marketing at Bookassist.


Lola Chamorro López


José Antonio Arnedo Vizcaíno

Director de hotel, co-propietario de Billion Travel Solutions.

Georgina Barquin

Georgina Barquin

Directora de Smartlife Training & Coaching .

Professional prospects and entry profile

  • What you study here and now will have an impact on your career tomorrow. Start imagining your future and take a look at some of the professional prospects that await you.

    • Director of travel agencies and hotels
    • Director of tourism information, promotion and commercialization
    • Marketing department of tourism and leisure companies
    • Tourism product manager
    • Tourism and leisure project design companies
    • Destination planning manager
    • Tourist information offices and events and congress organization agencies
    • International tourism and leisure institutions and public tourism bodies
    • Entrepreneurship in the tourism sector
  • To access this Master, students must have a Bachelor Degree qualification or a Diploma in Architecture, Engineering, Technical Engineering or Technical Architecture, or a University Diploma prior to starting the studies.

    The Master is primarily designed for graduates with a Bachelor Degree or University Diploma in:

    • Hospitality
    • Tourism
    • Trade
    • Marketing
    • Communication
    • Law
    • Public Relations
    • Social Sciences

    If you want to access the Master and do not have a university qualification in the aforementioned areas of knowledge or have not completed official Master programs that cover the fundamental aspects of these qualifications, you must complete a set of supplementary training courses in order to develop their knowledge bases required for the Master. These extra courses are compulsory and must be completed before the start of the Master program.

Ontreo Plus S.L, will process your personal information to contact you and to inform you about the program of your choice for the upcoming two terms. Afterwards, your data will be deleted.

You may exercise the rights of access, deletion, rectification, opposition, limitation and portability, by post to Ontreo Plus S.L, Post office box 221 of Barcelona, or by email to [email protected]. Likewise, if the interested party considers it appropriate, they can lodge a claim to the Spanish Data Protection Agency.

Moreover, you can contact our Data Protection Manager by email to [email protected], or by post to Grupo Planeta, At.: Data Protection Manager, Avda. Diagonal 662-664, 08034 Barcelona.