Máster en Dirección de Turismo Internacional y Ocio
Hospitality & Tourism Management

Master in International Tourism and Leisure Management

  • Professional
  • Full Time
  • 12 months
  • Oct. 2023


This master's degree is taught in SPANISH 

Globalization has given rise to increasingly segmented and competitive tourism markets. This makes it essential for the companies that form part of this sector focus on internationalization and strive to consolidate their position on both a national and international scale.

On the Master in International Tourism and Leisure Management of EAE Business School Madrid, you will obtain broad and advanced training based on knowledge and aptitudes that will enable you to lead tourism businesses at a national and international level.

With the help of this program, in volatile and complex settings, you will be able to identify and capitalize on the opportunities and tools given by a global strategic vision. You will develop strategic marketing plans and innovative business models, including the sharing economy that is so popular in the tourism sector right now, as well as gaining in-depth insight into the sustainable management of destinations and companies.



On successful completion of your program, you will receive a double qualification: the Master in International Tourism and Leisure Management from EAE Business School and Master in International Tourism and Leisure Management by the Universidad Internacional de la Empresa (UNIE)

Partner académico-Unie Universidad

*Official degree recognized by the Ministry of Education of Colombia and SUNEDU.

Enroll now and start enjoying your career boosting plan.*

From the moment of your enrollment we will start working together in the materialization of your professional project through a personalized development plan. Are you going to miss it? Request information and we will explain it to you.

*This service applies only to on-site programs.

Reasons to take this master

in EAE Business School
  1. Global Perspective:  You will train to run and lead companies in the tourism and leisure, sector, equipped to achieve results at a global level.
  2. International tourism businesses: You will gain a holistic vision of the company and its environment, as well as acquiring sociological insight, which, combined with the technical know-how of the tourism sector, gives you a full of tourism settings, processes, and operations.
  3. Networking: You will have top-class opportunities to network with international experts and professionals from all sectors, enabling you to build new professional relationships.
  4. Strategy plans: You will gain insight into the key factors in drafting strategic plans and applying them responsively and effectively in national and international tourism and leisure settings.
  5. EAE Entrepreneur: You will have access top the training, financing and guidance needed to identify competitive advantages and make your business idea a reality.
  6. True Potential Experience: Enjoy an experience that combines the Master in International Tourism and Leisure Management with a Personalized Professional Development Plan, guided by a True Potential Advisor, who will help you find, focus and develop your true potential.
best business school in Spain
Top 15
Global/Europe Business School
Top 20
most innovative universities in Ibero-America
Student Profile
International participants
3 years
Average professional experience


Module 1

  • Structure of the global tourism and leisure market - 6 ECTS
  • International finance for the tourism and leisure sector - 6 ECTS
Module 2

  • Intellectual capital and talent management global contexts applied to tourism and leisure companies - 6 ECTS
  • Innovation and the entrepreneurial mindset en international tourism and leisure companies - 6 ECTS
Module 3

  • Global management and planning of international tourism and leisure companies - 6 ECTS
  • Operations, HR and quality for international tourism and leisure companies - 6 ECTS
Module 4

  • International commercial management for tourism and leisure companies - 6 ECTS
  • International marketing strategies and revenue management for international tourism and leisure companies - 6 ECTS
Module 5

  • Choose the course that you want to take and which will expand your range of future professional prospects - 10 ECTS
Module 7

  • Master’s Thesis - 6 ECTS


Your competitive edge

At EAE Business School Madrid, as a school committed to innovation and transformation, we have created an optional specialization program, in an online format, that you can take at the end of your Master.

This educational model gives you the opportunity to acquire new skills and an individualized qualification to set yourself apart in the labour market by enhancing your professional profile.

You will have the option to choose the Minor that best suits your needs.

3 Territories to conquer

1. Global strategies

You will acquire strategic knowledge and gain a command of the most innovative management techniques, which will enable you to enhance tourism competitiveness and profitability.

2. New business models

You will develop your creative side in order to capitalize on new opportunities in the tourism sector, acquiring analytical skills to assess the environment and drafting both scenarios and strategies that change the competitive dynamic of the tourism industry.


3. New technologies

You will learn to implement and use the latest technologies, focusing on digitization and e-commerce in the management of tourism companies.


Arturo Cuenllas

Arturo Cuenllas

Executive in the hotel sector with more than 20 years of experience.

Carlos Rentero

Carlos Rentero

Head of Sales and Marketing at Bookassist.

Georgina Barquin

Georgina Barquin

Smartlife Training & Coaching Director


Lola Chamorro López


José Antonio Arnedo Vizcaíno

Hotel manager, co-owner of Billion Travel Solutions.

Professional prospects and entry profile

  • What you study here and now will have an impact on your career tomorrow. Start imagining your future and take a look at some of the professional prospects that await you.

    • Director of travel agencies and hotels
    • Director of tourism information, promotion and commercialization
    • Marketing department of tourism and leisure companies
    • Tourism product manager
    • Tourism and leisure project design companies
    • Destination planning manager
    • Tourist information offices and events and congress organization agencies
    • International tourism and leisure institutions and public tourism bodies
    • Entrepreneurship in the tourism sector
  • In order to be admitted to the master's degree you must have a bachelor's degree or an engineering degree, bachelor's degree, architecture degree, diploma, technical engineering or technical architecture degree from the previous study system.

    The master's degree is preferably aimed at graduates, graduates and diploma holders in:

    • Tourism
    • Business Sciences
    • Business Administration and Management
    • Economics
    • Market Research and Techniques
    • Marketing
    • Statistics
    • Engineering with specific training in business management
    • Graduates with a university qualification in another area with at least two years’ proven professional experience in positions of responsibility in the tourism and leisure sector, which enables them to access the program directly without taking any supplementary training courses.
    • Graduates with a university qualification in another area who do not meet the above requirements must complete supplementary training courses in order to access the program.
EAE MADRID CENTRO EDUCACIÓN SUPERIOR, S.L.U., will process your personal information to contact you and to inform you about the program of your choice for the upcoming two terms. Afterwards, your data will be deleted.

You may exercise the rights of access, deletion, rectification, opposition, limitation and portability, by post to EAE MADRID CENTRO EDUCACIÓN SUPERIOR, S.L.U., Post office box 221 of Barcelona, or by email to [email protected]. Likewise, if the interested party considers it appropriate, they can lodge a claim to the Spanish Data Protection Agency.

Moreover, you can contact our Data Protection Manager by email to [email protected], or by post to Grupo Planeta, At.: Data Protection Manager, AVENIDA DIAGONAL, 662-664.