Global Master in Digital Tourism Management
- Young Professional
- Hybrid Learning
- 60 ECTS
- Oct. 2023 - 8 months
Presentation
This master's degree is taught in SPANISH
After several decades of rapid growth, the tourism and leisure industry has reached a critical point in its development, in which the old paradigms that set the rules for long-term success and profitability are changing radically.
Technological advances, sustainability, tough competition and increasingly demanding consumers have turned both the national and international tourism sector on its head. As a result, it is crucial to focus training on the management of services and products keeping in mind the globalization that is under way nowadays.
Developed in collaboration with Grupo Viajes El Corte Inglés, the Global Master in Digital Tourism Management of EAE Business School Madrid is designed to ensure that you internalize the vision of all the areas involved in the administration of tourism companies, as well as learning to use and develop cutting-edge technological innovations that have an impact on the tourism sector.
MASTER'S DEGREE
On successful completion of your program, you will receive a double qualification: the Global Master in Digital Tourism Management from EAE Business School and the Global Master in Digital Tourism Management by the Universidad Internacional de la Empresa (UNIE).
Enroll now and start enjoying your career boosting plan.*
From the moment of your enrollment we will start working together in the materialization of your professional project through a personalized development plan. Are you going to miss it? Request information and we will explain it to you.
*This service applies only to on-site programs.
Reasons to take this master
- Flexible and innovative format: Hybrid education enables you to combine your studies with your professional and personal lives, bringing together the flexibility and autonomy of distance learning and the close contact and opportunity to develop skills of the on-campus period.
- Guaranteed internship: This Master gives you the opportunity to do a paid internship at one of the centres of the Grupo Viajes El Corte Inglés, focusing on developing and improving projects, with the aid of the knowledge acquired on the program.
- Faculty specializing in the sector: You will learn from lecturers who are professionals with extensive experience in the tourism sector, and expertise in managing and overseeing policies and initiatives with a big impact in their tourism companies.
- Employment Partner: The Grupo Viajes El Corte Inglés, together with this Master, boosts the students’ employability because, at the end of the program, they can apply for one of the 10 permanent jobs on offer to the best students on the Master.
- Residential period in Madrid: You will experience the EAE Community first-hand, sharing your time with classmates and taking part in workshops and other activities with leading experts. As an added bonus, El Grupo Viajes El Corte Inglés will take care of your travel and accommodation.
- True Potential Experience: Enjoy an experience that combines the Global Master in Digital Tourism Management with a Personalized Professional Development Plan, guided by a True Potential Advisor, who will help you find, focus and develop your true potential.
MERCO Talento Ranking 2022
El Economista Ranking 2022
El Economista Ranking 2021
Syllabus
- Foundations of tourism. Structure and organization of the tourism and business tourism markets - 6 ECTS
- Foundations of innovation, creativity and technology in tourism companies - 6 ECTS
- Information systems and technologies applied to tourism - 6 ECTS
- Revenue Management and Customer Experience - 6 ECTS
- International and digital marketing in tourism companies - 6 ECTS
- International commercial management of tourism and leisure companies - 6 ECTS
- Project Management in international tourism companies - 6 ECTS
- Financial Management for companies in the tourism and leisure sector - 6 ECTS
- Strategic Management of tourism companies - 6 ECTS
- Internship in companies
- Master’s Thesis - 6 ECTS
Minors
At EAE Business School Madrid, as a school committed to innovation and transformation, we have created an optional specialization program, in an online format, that you can take at the end of your Master.
This educational model gives you the opportunity to acquire new skills and an individualized qualification to set yourself apart in the labour market by enhancing your professional profile.
You will have the option to choose the Minor that best suits your needs.
3 Territories to conquer
1. Global perspective and innovation
You will gain a command of the key management tools to obtain results and draft immediate action plans.
2. Leadership in companies
You will acquire the skills required to oversee the management of international, multidisciplinary work teams.
3. Client-oriented approach
You will develop a professional culture that prioritizes the customer, focused on detecting and satisfying their needs.
Faculty
Diego Santos
D. in Sociology from Universidad Rey Juan Carlos de Madrid.
Carlos Rentero
Head of Sales and Marketing at Bookassist.
Raúl Travé
D. in Social and Cultural Anthropology from the Miguel Hernández University.
Ramón Adillón
Professional prospects and entry profile
Lo que estudias aquí y ahora, tiene mañana un impacto en tu vida laboral. Comienza a imaginar tu futuro, echa un vistazo a los ejemplos de salidas profesionales que te están esperando:
Administrador hotelero
Manger de apartamentos turísticos
Manager de crucero
Manager de museos
Destination managers
Business developper
Product manager
Experto en marketing turístico
Digital marketing
Digital turismo Ads
Sales manager
Agente de viajes online
Touristic experience designer
Manager de Guías acompañantes
To access this Master, students must have a Bachelor Degree qualification or a Diploma in Architecture, Engineering, Technical Engineering or Technical Architecture, or a University Diploma prior to starting the studies.
The Master is preferably designed for graduates with a Bachelor Degree, University Diploma in:
- Hospitality
- Tourism
- Trade
- Marketing
- Communication
- Business Administration
- Public Relations
- Social Sciences
True Potential Experience
At EAE Business School Madrid, we know that are all born with something that, if you discover and nurture it in time, can make all the difference in your professional career.
With this in mind, EAE Madrid offers you the True Potential Experience: an experience that combines our Global Master in Digital Tourism Management with a Personalized Professional Development Plan.
With True Potential Experience, we want to give you more than just a top-quality education. We want to give you the opportunity to discover your true potential and make it a reality.
Our students on EAE’s Global Master in Digital Tourism Management work in leading companies, such as:
At EAE Business School we offer special financial conditions and discounts for all candidates enrolled in EAE programmes.
EAE Business School grants
Achieving excellence in your studies requires a large dose of energy and perseverance. We like to think that we can offer an extra motivation for students who are working at the highest level. The Academic Excellence grant is awarded to candidates who have displayed extraordinary performance and can accredit an average score on their academic record of over 9.5.
We strive to increase the presence of women in executive positions and promote gender equality in the labour market Over 40% of our students are women, many of whom combine their studies with their professional and personal lives. We want to reward their efforts with this grant, which takes their academic report into consideration, but also their executive potential, leadership capacity and professional background.
(the student is reimbursed at least 50% of the enrolment fees).
Launching an entrepreneurial venture is an exciting journey that requires preparation, the capacity for sacrifice and creativity. We aim to foster the entrepreneurial spirit and great business ideas with a grant awarded to directors of SMEs, self-employed professionals and people with their own business project.
We are certain that, to achieve a fairer, more participative society, we have to run initiatives designed to foster the talent of people with a disability. With this in mind, we have created a grant for the Master in Marketing and Sales Management that is awarded to the candidate with an accredited disability of at least 33% who has the best academic record.
In the global world in which we now live, it is important to discover new cultures that enable us to enhance our competencies. With this in mind, we offer a grant to students whose program includes an international mobility option on its syllabus (programs that offer students an optional residential program abroad). This grant covers the cost of enrolling at the destination university.
Other ways of financing the master
There are other sources of financial support for studying offered by different institutions and organizations, to which you also have access.
The grants offered by the MAEC (Ministry of Foreign Affairs and Cooperation) and the AECID (International Cooperation Agency for Development) offer the opportunity to take this Master to young and foreign university students who choose to round off their studies in a Spanish university or educational institution. The grants are aimed at candidates with university qualification (and final-year students in some cases).
Related Programs
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ENGLISHMaster in Management of International Tourism Hospitality & Tourism Management"The Faculty combines university lecturers with travel & tourism professionals, connecting students with the reality of the global tourism system”
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SPANISHMaster in International Tourism and Leisure Management Hospitality & Tourism ManagementOfficial Master´s Degree
Train for the management and direction of national and international tourism businesses.
