Gestión Turística Digital 2
Hospitality & Tourism Management

Global Master in Digital Tourism Management

  • Young Professional
  • Hybrid Learning
  • 60 ECTS
  • Oct. 2023 - 8 months
Hasta 50% de descuento Hasta el 29 de mayo


This master's degree is taught in SPANISH

After several decades of rapid growth, the tourism and leisure industry has reached a critical point in its development, in which the old paradigms that set the rules for long-term success and profitability are changing radically.

Technological advances, sustainability, tough competition and increasingly demanding consumers have turned both the national and international tourism sector on its head. As a result, it is crucial to focus training on the management of services and products keeping in mind the globalization that is under way nowadays.

Developed in collaboration with Grupo Viajes El Corte Inglés, the Global Master in Digital Tourism Management of EAE Business School Madrid is designed to ensure that you internalize the vision of all the areas involved in the administration of tourism companies, as well as learning to use and develop cutting-edge technological innovations that have an impact on the tourism sector.




On successful completion of your program, you will receive a double qualification: the Global Master in Digital Tourism Management from EAE Business School and the Global Master in Digital Tourism Management by the Universidad Internacional de la Empresa (UNIE).

Enroll now and start enjoying your career boosting plan.*

From the moment of your enrollment we will start working together in the materialization of your professional project through a personalized development plan. Are you going to miss it? Request information and we will explain it to you.

*This service applies only to on-site programs.

Reasons to take this master

in EAE Business School
  1. Flexible and innovative format: Hybrid education enables you to combine your studies with your professional and personal lives, bringing together the flexibility and autonomy of distance learning and the close contact and opportunity to develop skills of the on-campus period.
  2. Guaranteed internship: This Master gives you the opportunity to do a paid internship at one of the centres of the Grupo Viajes El Corte Inglés, focusing on developing and improving projects, with the aid of the knowledge acquired on the program.
  3. Faculty specializing in the sector: You will learn from lecturers who are professionals with extensive experience in the tourism sector, and expertise in managing and overseeing policies and initiatives with a big impact in their tourism companies.
  4. Employment Partner: The Grupo Viajes El Corte Inglés, together with this Master, boosts the students’ employability because, at the end of the program, they can apply for one of the 10 permanent jobs on offer to the best students on the Master.
  5. Residential period in Madrid: You will experience the EAE Community first-hand, sharing your time with classmates and taking part in workshops and other activities with leading experts. As an added bonus, El Grupo Viajes El Corte Inglés will take care of your travel and accommodation.
  6. True Potential Experience: Enjoy an experience that combines the Global Master in Digital Tourism Management with a Personalized Professional Development Plan, guided by a True Potential Advisor, who will help you find, focus and develop your true potential.
Best Business school in Spain

MERCO Talento Ranking 2022

Top 15
Business school in the world/Europe

El Economista Ranking 2022

Top 20
One of the most innovative universities in Ibero-America

El Economista Ranking 2021

Student Profile
National participants
Under 25 years old


Module 1

  • Foundations of tourism. Structure and organization of the tourism and business tourism markets - 6 ECTS
  • Foundations of innovation, creativity and technology in tourism companies - 6 ECTS
  • Information systems and technologies applied to tourism - 6 ECTS


Module 2

  • Revenue Management and Customer Experience - 6 ECTS
  • International and digital marketing in tourism companies - 6 ECTS
  • International commercial management of tourism and leisure companies - 6 ECTS
Module 3

  • Project Management in international tourism companies - 6 ECTS
  • Financial Management for companies in the tourism and leisure sector - 6 ECTS
  • Strategic Management of tourism companies - 6 ECTS
Module 4

  • Internship in companies
Module 5

  • Master’s Thesis - 6 ECTS 


Your competitive edge

At EAE Business School Madrid, as a school committed to innovation and transformation, we have created an optional specialization program, in an online format, that you can take at the end of your Master.

This educational model gives you the opportunity to acquire new skills and an individualized qualification to set yourself apart in the labour market by enhancing your professional profile.

You will have the option to choose the Minor that best suits your needs.

3 Territories to conquer

1. Global perspective and innovation

You will gain a command of the key management tools to obtain results and draft immediate action plans.

2. Leadership in companies

You will acquire the skills required to oversee the management of international, multidisciplinary work teams.

3. Client-oriented approach

You will develop a professional culture that prioritizes the customer, focused on detecting and satisfying their needs.


Diego Santos

Diego Santos

D. in Sociology from Universidad Rey Juan Carlos de Madrid.

Carlos Rentero

Carlos Rentero

Head of Sales and Marketing at Bookassist.

raul trave

Raúl Travé

D. in Social and Cultural Anthropology from the Miguel Hernández University.


Ramón Adillón

Professional prospects and entry profile

  • Lo que estudias aquí y ahora, tiene mañana un impacto en tu vida laboral. Comienza a imaginar tu futuro, echa un vistazo a los ejemplos de salidas profesionales que te están esperando:

    • Administrador hotelero

    • Manger de apartamentos turísticos

    • Manager de crucero

    • Manager de museos

    • Destination managers

    • Business developper

    • Product manager

    • Experto en marketing turístico

    • Digital marketing

    • Digital turismo Ads

    • Sales manager

    • Agente de viajes online

    • Touristic experience designer

    • Manager de Guías acompañantes

  • To access this Master, students must have a Bachelor Degree qualification or a Diploma in Architecture, Engineering, Technical Engineering or Technical Architecture, or a University Diploma prior to starting the studies.

    The Master is preferably designed for graduates with a Bachelor Degree, University Diploma in:

    • Hospitality
    • Tourism
    • Trade
    • Marketing
    • Communication
    • Business Administration
    • Public Relations
    • Social Sciences


EAE MADRID CENTRO EDUCACIÓN SUPERIOR, S.L.U., will process your personal information to contact you and to inform you about the program of your choice for the upcoming two terms. Afterwards, your data will be deleted.

You may exercise the rights of access, deletion, rectification, opposition, limitation and portability, by post to EAE MADRID CENTRO EDUCACIÓN SUPERIOR, S.L.U., Post office box 221 of Barcelona, or by email to [email protected]. Likewise, if the interested party considers it appropriate, they can lodge a claim to the Spanish Data Protection Agency.

Moreover, you can contact our Data Protection Manager by email to [email protected], or by post to Grupo Planeta, At.: Data Protection Manager, AVENIDA DIAGONAL, 662-664.