Máster en Comunicación Corporativa
Marketing & Digital Transformation

Master in Corporate & Digital Communication

“We show you how to balance efficacy and ethics in strategic decision-making and to measure your organization’s reputational risk”.

Mencía de Garcillán
Director of the Master in Corporate & Digital Communication

  • Full Time
  • 60 ECTS
  • Young Professional
  • Apr.2023
  • 10 months

Presentation

The implementation of the digital sphere and consumers socializing through social media has generated a highly changeable landscape that affects any company’s communication. The new communication culture requires increasingly creative, perfectionist professionals with a great innovation mindset.

The Master in Corporate & Digital Communication will equip you with an integrated overview of all the latest communication techniques and tools. At the end of the program, you will be a professional with the power to perfect communication strategies in an innovative way, particularly taking into account all the channels used by your target audience.

For the tenth year in a row, this Master has been named as the Best Communication Master in Spain by El Mundo in 202. It will prepare you to take on all kinds of challenges and tasks in a digitized world, based on the skills and knowledge required to drive your organization forward and set it apart.

MASTER'S DEGREE 

On successful completion of your program, you will receive a double qualification: the Master in Corporate & Digital Communication from EAE Business School and the Master in Corporate & Digital Communication from Universidad Internacional de la Empresa (UNIE)

Partner académico-Unie Universidad

Reasons to take this master

in EAE Business School
  1. Brand strategy:  You will learn to develop a corporate image based on conveying the organization’s values through its communication strategies, achieving better performance for the brand.
  2. Prestigious partners:  EAE Madrid works with Spain’s leading communication associations, including DIRCOM, ADECEC, CORPORATE EXCELLENCE, AM and AEA.
  3. Digital world:  The digital sphere has an ever-increasing impact on our everyday lives. With this in mind, you are going to gain a command of these trends and their impact on communication.
  4. Business Networking:  You have the opportunity to expand your network of professional contacts by attending a series of conferences with executives from leading companies, as well as building bonds with your classmates at the School.
  5. Growing demand Communication professionals are in ever-greater demand in companies, experience in CSR strategies who strive to strengthen the company’s stakeholder relations. 
Máster de Comunicación en España

Ranking “El Mundo” 2022 

Top 26
Máster en Comunicación en Europa

Ranking “Eduniversal” 2022 

Mejor Escuela de Negocios en España

Ranking MERCO TALENTO 2022 

Perfil del alumno
43%
Icono mundo
Participantes internacionales
2 años
Icono maletín
Experiencia media
77%
Icono mujer
Mujeres
23%
Icono hombre
Hombres

Syllabus

Module 1

  • Executive skills and business ethics – 3 ECTS
  • Corporate governance, strategy and business model: competing by intangibles – 6 ECTS
  • Responsible, marketing and reputation management – 3 ECTS
Module 2

  • Corporate culture – 3 ECTS
  • Corporate branding – 6 ECTS
Module 3

  • Communication management and strategies – 3 ECTS
  • Strategic media planning – 3 ECTS
  • Social media management – 3 ECTS
  • Stakeholder communication management – 3 ECTS
Module 4

  • CSR organization and implementation – 3 ECTS
  • Responsible resources, process and people management – 6 ECTS
  • CSR evaluation, reporting and communication – 3 ECTS
  • Community Management and CSR – 3 ECTS
Module 5

  • Choose the course that you want to take and which will expand your range of future professional prospects - 10 ECTS
Module 6

  • Internship in companies– 6 ECTS 
Module 7

  • Master’s Thesis – 15 ECTS

     

3 Territories to conquer

1. Reputation and Brand

Oversee your brand’s alignment with the overall strategy to maximize its impact with all stakeholders.

2. Digital Impact

Gain a comprehensive overview of all the communication techniques and tools to be able to align them with all the digital technologies and media to consolidate an effective strategy.

3. Functions and procedures

Planning, organizing, executing and overseeing the company’s internal and external communication, both offline and online, by developing functions and procedures.

Faculty

Mencía de Garcillán

Mencía de Garcillán

Head of the Marketing and Training Department of Laboratorios Esseka.

Giuseppe Emanuele Adamo

Giuseppe Emanuele Adamo

Director of Marketing, Communication and Sales at EAE Business School Madrid.

Georgina Barquin

Georgina Barquin

Smartlife Training & Coaching Director

Aitor Lizarralde

Aitor Lizarralde

Managing partner of the company Contenidos y Proyectos Isliz.

Lisardo de Pedro

Lisardo de Pedro

Nearly 20 years of experience in marketing departments in FMCG companies.

Professional prospects and entry profile

  • What you study here and now will have an impact on your career tomorrow. Start imagining your future and take a look at some of the professional prospects that await you.

    • Director of Corporate Communication
    • Director of Internal Communication
    • Director of Public Relations and other organizations
    • Director of Communication Agencies
    • Director of Press and Communication Offices at national and international public administrations
    • Director of Public Relations
    • Manager of Social Innovation Projects
    • Director of Communication
  • To access this Master, students must have a Bachelor Degree qualification or a Diploma in Architecture, Engineering, Technical Engineering or Technical Architecture, or a University Diploma prior to starting the studies.

    The Master is preferably designed for graduates with a Bachelor Degree, University Diploma in:

    • Economic and Business Sciences
    • Business Administration and Management
    • Economics
    • Advertising and Public Relations
    • Market Research and Techniques
    • Accounting and Finance
    • Marketing
    • Trade

    If you want to access the Master from another field of knowledge or without professional experience, you must complete a set of supplementary training courses in order to develop their knowledge bases required for the Master. These extra courses are compulsory and must be completed before the start of the Master program.

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