
Master in Corporate & Digital Communication
- Full Time
- 60 ECTS
- Young Professional
- Apr.2023
- 10 months
Presentation
This master's degree is taught in SPANISH
The implementation of the digital sphere and consumers socializing through social media has generated a highly changeable landscape that affects any company’s communication. The new communication culture requires increasingly creative, perfectionist professionals with a great innovation mindset.
The Master in Corporate & Digital Communication of EAE Business School Madrid will equip you with an integrated overview of all the latest communication techniques and tools. At the end of the program, you will be a professional with the power to perfect communication strategies in an innovative way, particularly taking into account all the channels used by your target audience.
For the tenth year in a row, this Master has been named as the Best Communication Master in Spain by El Mundo in 202. It will prepare you to take on all kinds of challenges and tasks in a digitized world, based on the skills and knowledge required to drive your organization forward and set it apart.
OFFICIAL MASTER'S DEGREE
On successful completion of your program, you will receive a double qualification: the Master in Corporate & Digital Communication from EAE Business School and the Master in Corporate & Digital Communication from Universidad Internacional de la Empresa (UNIE)
*Official degree recognized by the Ministry of Education of Colombia and SUNEDU.
Enroll now and start enjoying your career boosting plan.*
From the moment of your enrollment we will start working together in the materialization of your professional project through a personalized development plan. Are you going to miss it? Request information and we will explain it to you.
*This service applies only to on-site programs.
Reasons to take this master
- Brand strategy: You will learn to develop a corporate image based on conveying the organization’s values through its communication strategies, achieving better performance for the brand.
- Prestigious partners: EAE Madrid works with Spain’s leading communication associations, including DIRCOM, ADECEC, CORPORATE EXCELLENCE, AM and AEA.
- Digital world: The digital sphere has an ever-increasing impact on our everyday lives. With this in mind, you are going to gain a command of these trends and their impact on communication.
- Business Networking: You have the opportunity to expand your network of professional contacts by attending a series of conferences with executives from leading companies, as well as building bonds with your classmates at the School.
- Growing demand: Communication professionals are in ever-greater demand in companies, experience in CSR strategies who strive to strengthen the company’s stakeholder relations.
El Mundo Ranking 2022
Eduniversal Ranking 2022
Syllabus
- Executive skills and business ethics – 3 ECTS
- Corporate governance, strategy and business model: competing by intangibles – 6 ECTS
- Responsible, marketing and reputation management – 3 ECTS
- Corporate culture – 3 ECTS
- Corporate branding – 6 ECTS
- Communication management and strategies – 3 ECTS
- Strategic media planning – 3 ECTS
- Social media management – 3 ECTS
- Stakeholder communication management – 3 ECTS
- CSR organization and implementation – 3 ECTS
- Responsible resources, process and people management – 6 ECTS
- CSR evaluation, reporting and communication – 3 ECTS
- Community Management and CSR – 3 ECTS
- Choose the course that you want to take and which will expand your range of future professional prospects - 10 ECTS
- Internship in companies– 6 ECTS
Master’s Thesis – 15 ECTS
Minors
At EAE Business School Madrid, as a school committed to innovation and transformation, we have created an optional specialization program, in an online format, that you can take at the end of your Master.
This educational model gives you the opportunity to acquire new skills and an individualized qualification to set yourself apart in the labour market by enhancing your professional profile.
You will have the option to choose the Minor that best suits your needs.
3 Territories to conquer
1. Reputation and Brand
Oversee your brand’s alignment with the overall strategy to maximize its impact with all stakeholders.
2. Digital Impact
Gain a comprehensive overview of all the communication techniques and tools to be able to align them with all the digital technologies and media to consolidate an effective strategy.
3. Functions and procedures
Planning, organizing, executing and overseeing the company’s internal and external communication, both offline and online, by developing functions and procedures.
Professional prospects and entry profile
What you study here and now will have an impact on your career tomorrow. Start imagining your future and take a look at some of the professional prospects that await you.
- Director of Corporate Communication
- Director of Internal Communication
- Director of Public Relations and other organizations
- Director of Communication Agencies
- Director of Press and Communication Offices at national and international public administrations
- Director of Public Relations
- Manager of Social Innovation Projects
- Director of Communication
To access this Master, you must have a Bachelor Degree qualification or a Diploma in Architecture, Engineering, Technical Engineering or Technical Architecture, or a University Diploma from the former system of qualifications.
The Master is primarily designed for graduates with a Bachelor Degree or University Diploma in:
- Bachelor Degree in Economic and Business Sciences
- University Diploma in Business Sciences
- Bachelor Degree in Business Administration and Management
- Bachelor Degree in Economics
- Bachelor Degree in Advertising and Public Relations
- Bachelor Degree in Market Research and Techniques
- Bachelor Degree in Accounting and Finance.
- Bachelor Degree in Marketing
- Bachelor Degree in Trade
Students who wish to access the Master who have a qualification other than those specified above or who have not completed an official Master program that includes the fundamental knowledge covered by these qualification programs must complete supplementary training courses to develop their knowledge bases to the required level with respect to the basic subjects included within this Master’s areas of specialization. These supplementary training courses are compulsory and will be run before the start of the first semester of the Master, specifically, between the last week of August and the mid-October.
In the case of students who have proven experience in the field of Business Management, the Academic Committee will examine whether this experience justifies exemption from the supplementary training courses based on the position held and the duration of this professional experience.