Máster en Comunicación Corporativa
Marketing & Digital Transformation

Master in Corporate & Digital Communication

  • Full Time
  • 60 ECTS
  • Young Professional
  • Apr.2023
  • 10 months
Hasta 20% de descuento Hasta el 27 de Marzo
  • ubicacion logo

    On-site Madrid (Spain)

  • horario logo

    Monday to Thursday

  • logo plan de carreras

    Personalized Professional Development Plan


This master's degree is taught in SPANISH

The implementation of the digital sphere and consumers socializing through social media has generated a highly changeable landscape that affects any company’s communication. The new communication culture requires increasingly creative, perfectionist professionals with a great innovation mindset.

The Master in Corporate & Digital Communication of EAE Business School Madrid will equip you with an integrated overview of all the latest communication techniques and tools. At the end of the program, you will be a professional with the power to perfect communication strategies in an innovative way, particularly taking into account all the channels used by your target audience.

For the tenth year in a row, this Master has been named as the Best Communication Master in Spain by El Mundo in 202. It will prepare you to take on all kinds of challenges and tasks in a digitized world, based on the skills and knowledge required to drive your organization forward and set it apart.


On successful completion of your program, you will receive a double qualification: the Master in Corporate & Digital Communication from EAE Business School and the Master in Corporate & Digital Communication from Universidad Internacional de la Empresa (UNIE)

Partner académico-Unie Universidad

*Official degree recognized by the Ministry of Education of Colombia and SUNEDU.

Enroll now and start enjoying your career boosting plan.*

From the moment of your enrollment we will start working together in the materialization of your professional project through a personalized development plan. Are you going to miss it? Request information and we will explain it to you.

*This service applies only to on-site programs.

Reasons to take this master

in EAE Business School
  1. Brand strategy:  You will learn to develop a corporate image based on conveying the organization’s values through its communication strategies, achieving better performance for the brand.
  2. Prestigious partners:  EAE Madrid works with Spain’s leading communication associations, including DIRCOM, ADECEC, CORPORATE EXCELLENCE, AM and AEA.
  3. Digital world:  The digital sphere has an ever-increasing impact on our everyday lives. With this in mind, you are going to gain a command of these trends and their impact on communication.
  4. Business Networking:  You have the opportunity to expand your network of professional contacts by attending a series of conferences with executives from leading companies, as well as building bonds with your classmates at the School.
  5. Growing demand Communication professionals are in ever-greater demand in companies, experience in CSR strategies who strive to strengthen the company’s stakeholder relations. 
Top 1
Master in Communication in Spain

El Mundo Ranking 2022

Top 26
Master in Communication in Europe

Eduniversal Ranking 2022

Best Business School in Spain
Student Profile
International participants
2 years
Average professional experience


Module 1

  • Executive skills and business ethics – 3 ECTS
  • Corporate governance, strategy and business model: competing by intangibles – 6 ECTS
  • Responsible, marketing and reputation management – 3 ECTS
Module 2

  • Corporate culture – 3 ECTS
  • Corporate branding – 6 ECTS
Module 3

  • Communication management and strategies – 3 ECTS
  • Strategic media planning – 3 ECTS
  • Social media management – 3 ECTS
  • Stakeholder communication management – 3 ECTS
Module 4

  • CSR organization and implementation – 3 ECTS
  • Responsible resources, process and people management – 6 ECTS
  • CSR evaluation, reporting and communication – 3 ECTS
  • Community Management and CSR – 3 ECTS
Module 5

  • Choose the course that you want to take and which will expand your range of future professional prospects - 10 ECTS
Module 6

  • Internship in companies– 6 ECTS 
Module 7

  • Master’s Thesis – 15 ECTS



Your competitive edge

At EAE Business School Madrid, as a school committed to innovation and transformation, we have created an optional specialization program, in an online format, that you can take at the end of your Master.

This educational model gives you the opportunity to acquire new skills and an individualized qualification to set yourself apart in the labour market by enhancing your professional profile.

You will have the option to choose the Minor that best suits your needs.

3 Territories to conquer

1. Reputation and Brand

Oversee your brand’s alignment with the overall strategy to maximize its impact with all stakeholders.

2. Digital Impact

Gain a comprehensive overview of all the communication techniques and tools to be able to align them with all the digital technologies and media to consolidate an effective strategy.

3. Functions and procedures

Planning, organizing, executing and overseeing the company’s internal and external communication, both offline and online, by developing functions and procedures.


Mencía de Garcillán

Mencía de Garcillán

Head of the Marketing and Training Department of Laboratorios Esseka.

Giuseppe Emanuele Adamo

Giuseppe Emanuele Adamo

Director of Marketing, Communication and Sales at EAE Business School Madrid.

Georgina Barquin

Georgina Barquin

Smartlife Training & Coaching Director

Aitor Lizarralde

Aitor Lizarralde

Managing partner of the company Contenidos y Proyectos Isliz.

Lisardo de Pedro

Lisardo de Pedro

Nearly 20 years of experience in marketing departments in FMCG companies.

Professional prospects and entry profile

  • What you study here and now will have an impact on your career tomorrow. Start imagining your future and take a look at some of the professional prospects that await you.

    • Director of Corporate Communication
    • Director of Internal Communication
    • Director of Public Relations and other organizations
    • Director of Communication Agencies
    • Director of Press and Communication Offices at national and international public administrations
    • Director of Public Relations
    • Manager of Social Innovation Projects
    • Director of Communication
  • To access this Master, you must have a Bachelor Degree qualification or a Diploma in Architecture, Engineering, Technical Engineering or Technical Architecture, or a University Diploma from the former system of qualifications.

    The Master is primarily designed for graduates with a Bachelor Degree or University Diploma in:

    • Bachelor Degree in Economic and Business Sciences 
    • University Diploma in Business Sciences 
    • Bachelor Degree in Business Administration and Management 
    • Bachelor Degree in Economics 
    • Bachelor Degree in Advertising and Public Relations
    • Bachelor Degree in Market Research and Techniques 
    • Bachelor Degree in Accounting and Finance. 
    • Bachelor Degree in Marketing 
    • Bachelor Degree in Trade

    Students who wish to access the Master who have a qualification other than those specified above or who have not completed an official Master program that includes the fundamental knowledge covered by these qualification programs must complete supplementary training courses to develop their knowledge bases to the required level with respect to the basic subjects included within this Master’s areas of specialization. These supplementary training courses are compulsory and will be run before the start of the first semester of the Master, specifically, between the last week of August and the mid-October.

    In the case of students who have proven experience in the field of Business Management, the Academic Committee will examine whether this experience justifies exemption from the supplementary training courses based on the position held and the duration of this professional experience.

Employment report
Students received new job offers after completing their Master (2021)
Students received new job offers after completing their Master (2021)
of our students had a Triple Jump Career Change (they have changed area, sector and even country) (2021)
of our students had a Triple Jump Career Change (they have changed area, sector and even country) (2021)
EAE MADRID CENTRO EDUCACIÓN SUPERIOR, S.L.U., will process your personal information to contact you and to inform you about the program of your choice for the upcoming two terms. Afterwards, your data will be deleted.

You may exercise the rights of access, deletion, rectification, opposition, limitation and portability, by post to EAE MADRID CENTRO EDUCACIÓN SUPERIOR, S.L.U., Post office box 221 of Barcelona, or by email to [email protected]. Likewise, if the interested party considers it appropriate, they can lodge a claim to the Spanish Data Protection Agency.

Moreover, you can contact our Data Protection Manager by email to [email protected], or by post to Grupo Planeta, At.: Data Protection Manager, AVENIDA DIAGONAL, 662-664.