Master in Corporate & Digital Communication
- Full Time
- 60 ECTS
- Young Professional
- Apr.2023
- 10 months
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On-site Madrid (Spain)
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Monday to Thursday
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Personalized Professional Development Plan
Presentation
This master's degree is taught in SPANISH
The implementation of the digital sphere and consumers socializing through social media has generated a highly changeable landscape that affects any company’s communication. The new communication culture requires increasingly creative, perfectionist professionals with a great innovation mindset.
The Master in Corporate & Digital Communication of EAE Business School Madrid will equip you with an integrated overview of all the latest communication techniques and tools. At the end of the program, you will be a professional with the power to perfect communication strategies in an innovative way, particularly taking into account all the channels used by your target audience.
For the tenth year in a row, this Master has been named as the Best Communication Master in Spain by El Mundo in 202. It will prepare you to take on all kinds of challenges and tasks in a digitized world, based on the skills and knowledge required to drive your organization forward and set it apart.
OFFICIAL MASTER'S DEGREE
On successful completion of your program, you will receive a double qualification: the Master in Corporate & Digital Communication from EAE Business School and the Master in Corporate & Digital Communication from Universidad Internacional de la Empresa (UNIE)
*Official degree recognized by the Ministry of Education of Colombia and SUNEDU.
Enroll now and start enjoying your career boosting plan.*
From the moment of your enrollment we will start working together in the materialization of your professional project through a personalized development plan. Are you going to miss it? Request information and we will explain it to you.
*This service applies only to on-site programs.
Reasons to take this master
- Brand strategy: You will learn to develop a corporate image based on conveying the organization’s values through its communication strategies, achieving better performance for the brand.
- Prestigious partners: EAE Madrid works with Spain’s leading communication associations, including DIRCOM, ADECEC, CORPORATE EXCELLENCE, AM and AEA.
- Digital world: The digital sphere has an ever-increasing impact on our everyday lives. With this in mind, you are going to gain a command of these trends and their impact on communication.
- Business Networking: You have the opportunity to expand your network of professional contacts by attending a series of conferences with executives from leading companies, as well as building bonds with your classmates at the School.
- Growing demand: Communication professionals are in ever-greater demand in companies, experience in CSR strategies who strive to strengthen the company’s stakeholder relations.
El Mundo Ranking 2022
Eduniversal Ranking 2022
Syllabus
- Executive skills and business ethics – 3 ECTS
- Corporate governance, strategy and business model: competing by intangibles – 6 ECTS
- Responsible, marketing and reputation management – 3 ECTS
- Corporate culture – 3 ECTS
- Corporate branding – 6 ECTS
- Communication management and strategies – 3 ECTS
- Strategic media planning – 3 ECTS
- Social media management – 3 ECTS
- Stakeholder communication management – 3 ECTS
- CSR organization and implementation – 3 ECTS
- Responsible resources, process and people management – 6 ECTS
- CSR evaluation, reporting and communication – 3 ECTS
- Community Management and CSR – 3 ECTS
- Choose the course that you want to take and which will expand your range of future professional prospects - 10 ECTS
- Internship in companies– 6 ECTS
Master’s Thesis – 15 ECTS
Minors
At EAE Business School Madrid, as a school committed to innovation and transformation, we have created an optional specialization program, in an online format, that you can take at the end of your Master.
This educational model gives you the opportunity to acquire new skills and an individualized qualification to set yourself apart in the labour market by enhancing your professional profile.
You will have the option to choose the Minor that best suits your needs.
3 Territories to conquer
1. Reputation and Brand
Oversee your brand’s alignment with the overall strategy to maximize its impact with all stakeholders.
2. Digital Impact
Gain a comprehensive overview of all the communication techniques and tools to be able to align them with all the digital technologies and media to consolidate an effective strategy.
3. Functions and procedures
Planning, organizing, executing and overseeing the company’s internal and external communication, both offline and online, by developing functions and procedures.
Faculty
Mencía de Garcillán
Head of the Marketing and Training Department of Laboratorios Esseka.
Giuseppe Emanuele Adamo
Director of Marketing, Communication and Sales at EAE Business School Madrid.
Georgina Barquin
Smartlife Training & Coaching Director
Aitor Lizarralde
Managing partner of the company Contenidos y Proyectos Isliz.
Lisardo de Pedro
Nearly 20 years of experience in marketing departments in FMCG companies.
Professional prospects and entry profile
What you study here and now will have an impact on your career tomorrow. Start imagining your future and take a look at some of the professional prospects that await you.
- Director of Corporate Communication
- Director of Internal Communication
- Director of Public Relations and other organizations
- Director of Communication Agencies
- Director of Press and Communication Offices at national and international public administrations
- Director of Public Relations
- Manager of Social Innovation Projects
- Director of Communication
To access this Master, you must have a Bachelor Degree qualification or a Diploma in Architecture, Engineering, Technical Engineering or Technical Architecture, or a University Diploma from the former system of qualifications.
The Master is primarily designed for graduates with a Bachelor Degree or University Diploma in:
- Bachelor Degree in Economic and Business Sciences
- University Diploma in Business Sciences
- Bachelor Degree in Business Administration and Management
- Bachelor Degree in Economics
- Bachelor Degree in Advertising and Public Relations
- Bachelor Degree in Market Research and Techniques
- Bachelor Degree in Accounting and Finance.
- Bachelor Degree in Marketing
- Bachelor Degree in Trade
Students who wish to access the Master who have a qualification other than those specified above or who have not completed an official Master program that includes the fundamental knowledge covered by these qualification programs must complete supplementary training courses to develop their knowledge bases to the required level with respect to the basic subjects included within this Master’s areas of specialization. These supplementary training courses are compulsory and will be run before the start of the first semester of the Master, specifically, between the last week of August and the mid-October.
In the case of students who have proven experience in the field of Business Management, the Academic Committee will examine whether this experience justifies exemption from the supplementary training courses based on the position held and the duration of this professional experience.
Our students on EAE’s Master in Corporate & Digital Communication work in leading companies, such as:
At EAE Business School Madrid, we offer financial support to all the candidates on EAE programs.
EAE Business School grants
Achieving excellence in your studies requires a large dose of energy and perseverance. We like to think that we can offer an extra motivation for students who are working at the highest level. The Academic Excellence grant is awarded to candidates who have displayed extraordinary performance and can accredit an average score on their academic record of over 9.5.
We strive to increase the presence of women in executive positions and promote gender equality in the labour market Over 40% of our students are women, many of whom combine their studies with their professional and personal lives. We want to reward their efforts with this grant, which takes their academic report into consideration, but also their executive potential, leadership capacity and professional background.
Launching an entrepreneurial venture is an exciting journey that requires preparation, the capacity for sacrifice and creativity. We aim to foster entrepreneurial spirit and great business ideas with a grant awarded to directors of SMEs, self-employed professionals and people with their own business project. To be eligible to apply for the grant, the Master candidates must have created a company in the same year.
We are certain that, to achieve a fairer, more participative society, we have to run initiatives designed to foster the talent of people with a disability. With this in mind, we have created a grant for the Master in Marketing and Sales Management that is awarded to the candidate with an accredited disability of at least 33% who has the best academic record.
(fully covers all training-related expenses during their attendance on international programs).
In the global world in which we now live, it is important to discover new cultures that enable us to enhance our competencies. With this in mind, we offer a grant to students whose program includes an international mobility option on its syllabus (programs that offer students an optional residential program abroad). This grant covers the cost of enrolling at the destination university.
Other ways of financing the master
There are other sources of financial support for studying offered by different institutions and organizations, to which you also have access.
The grants offered by the MAEC (Ministry of Foreign Affairs and Cooperation) and the AECID (International Cooperation Agency for Development) offer the opportunity to take this Master to young and foreign university students who choose to round off their studies in a Spanish university or educational institution. The grants are aimed at candidates with university qualification (and final-year students in some cases).
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