Master in Psychology and Consumer Behavior
- Full Time
- 60 ECTS
- Young Professional
- Oct. 2023
- 10 months
- Spanish
-
On-site Madrid (Spain)
-
Monday to Thursday
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Personalized Professional Development Plan
Presentation
This master's degree is taught in SPANISH
We live in a constantly changing environment in which consumption evolves alongside society. New and different habits and needs emerge as time goes by and this trend is driven and multiplied by the advanced development of new technologies.
All these changes and adaptations enable companies and brands to identify new business opportunities and adapt products to these new consumer needs.
The Master in Psychology and Consumer Behaviour of EAE Business School Madrid is designed to equip you to apply all your knowledge of consumer behaviour to the research and analysis conducted by the marketing department, focusing on the central core of their needs in order to ensure they have a good experience.
This program enables you to put yourself in the consumer’s shoes and see their various viewpoints from the perspective of the different disciplines of social science, such as psychoanalysis, cognitive psychology, and behavioural and situational analysis, among others.
MASTER DEGREE
On successful completion of your program, you will receive a double qualification: the Master in Psychology and Consumer Behaviour from EAE Business School and the Master in Psychology and Consumer Behaviour from Universidad Internacional de la Empresa (UNIE).
Enroll now and start enjoying your career boosting plan.*
From the moment of your enrollment we will start working together in the materialization of your professional project through a personalized development plan. Are you going to miss it? Request information and we will explain it to you.
*This service applies only to on-site programs.
Reasons to take this master
- Consumer analysis: You will learn to analyse consumer behaviour in all channels, both online and offline, enabling you to develop predictive behavioural models in order to design an effective customer experience.
- Research tools: You will gain insight through qualitative and quantitative research tools that facilitate decision-making based on an understanding of the key factors involved in the attitudes and behaviours of modern consumers.
- EAE Entrepreneur: Discover our complete service platform! We provide training, financing and accompaniment to identify the competitive advantages of your business idea and develop your venture.
- Business Networking: You will have the chance to expand your network of contacts by meeting executives from leading companies, as well as the classmates and lecturers who you work with every day.
- Advisory Board: This consultative body helps us develop our programs and enhance our educational model to ensure the excellence of the training we offer executives.
- True Potential Experience: Enjoy an experience that combines the Master in Psychology and Consumer Behavior with a Personalized Professional Development Plan, guided by a True Potential Advisor, who will help you find, focus and develop your true potential.
El Economista Ranking 2021
El Economista Ranking 2022
MERCO TALENTO Ranking 2022
Syllabus
- Behavioural Psychology - 6 ECTS
- The influence of personality.
- Memory
- Motivation
- The emotions of consumer behaviour.
- Statistics Applied to Consumer Insight - 6 ECTS
- Key statistical indicators.
- Sampling techniques.
- Multivariant statistics.
- Marketing as the Final Destination of Consumer Insight - 6 ECTS
- Marketing 4.0
- Strategic plan vs. marketing plan.
- Strategy.
- Customer-centric marketing.
- Qualitative and Quantitative Research - 6 ECTS
- Building a quantitative research plan, based on the briefing.
- Survey development.
- Analysis
- Final presentation of results.
- Designing qualitative research based on the discussion guide.
- Group development.
- In-depth interview.
- Ethnography.
- Digital qualitative research.
- Market Research Panels and strategy – 6 ECTS
- Retailer panel.
- Consumer and audiences.
- Presentation techniques
- Innovation - 6 ECTS
- The innovation processes based on opportunity detection.
- Formula, product and service design.
- Packaging
- Launch plan.
- Branding and communication – 6 ECTS
- Brand positioning.
- Brand equity.
- Brand personality and architecture.
- Brand awareness.
- Digital environments and brands.
- Shopping and Customer Experience - 6 ECTS
- Consumer Journey.
- Omnichannel.
- Customer experience.
- Shopping missions.
- E-commerce.
- Customer conversion.
- Choose the course that you want to take and which will expand your range of future professional prospects – 10 ECTS
- Master’s Thesis – 12 ECTS
Minors
At EAE Business School Madrid, as a school committed to innovation and transformation, we have created an optional specialization program, in an online format, that you can take at the end of your Master.
This educational model gives you the opportunity to acquire new skills and an individualized qualification to set yourself apart in the labour market by enhancing your professional profile.
You will have the option to choose the Minor that best suits your needs.
3 Territories to conquer
1. Influencing decision-making
Gain an effective understanding of the key factors involved in consumer attitudes and behaviours in order to formulate influence strategies in all areas.
2. Behavioural insight
Transform knowledge into social innovation based on insight into human behaviour through a cross-cutting vision of the entire organization and the market.
3. Behavioural perspective
Gain a crucial dimension of self-awareness within the framework of the management sciences, gaining a more in-depth knowledge of the different perspective on consumer behaviour.
Faculty
Carolina Palomo
PhD in Business Economics.
Giuseppe Emanuele Adamo
Director of Marketing, Communication and Sales at EAE Business School.
Ángel del Castillo
D. in Business Management from the University of Santiago de Compostela.
Alexia de la Morena
Business Brand Manager, journalist and neuropsychologist specialized in advertising, MKT, communication and sales.
Professional prospects and entry profile
What you study here and now will have an impact on your career tomorrow. Start imagining your future and take a look at some of the professional prospects that await you.
- Consumer behaviour analyst
- Social communication campaign designer
- Strategic and operational marketing technician
- Political communication consultant
- Advertising consultant
- Researcher in mass-market companies
- Product and commercialization strategy designer
- Market research professional and consultant
To access this Master, students must have a Bachelor Degree qualification or a Diploma in Architecture, Engineering, Technical Engineering or Technical Architecture, or a University Diploma prior to starting the studies.
The Master is primarily designed for graduates with a Bachelor Degree or University Diploma in:
- Economics
- Business Administration and Management
- Marketing
- Advertising and Communication
- Law and Humanities
- Another other areas of study related to the program in question.
If you want to access the Master from another field of knowledge or without professional experience, you must complete a set of supplementary training courses in order to develop their knowledge bases required for the Master. These extra courses are compulsory and must be completed before the start of the Master program.
True Potential Experience
At EAE Business School Madrid, we know that are all born with something that, if you discover and nurture it in time, can make all the difference in your professional career.
With this in mind, EAE Madrid offers you the True Potential Experience: an experience that combines our Master in Psychology and Consumer Behavior with a Personalized Professional Development Plan.
With True Potential Experience, we want to give you more than just a top-quality education. We want to give you the opportunity to discover your true potential and make it a reality.
Our students on EAE’s Master in Psychology and Consumer Behaviour work in leading companies, such as:
At EAE Business School Madrid, we offer financial support to all the candidates on EAE programs.
EAE Business School grants
Achieving excellence in your studies requires a large dose of energy and perseverance. We like to think that we can offer an extra motivation for students who are working at the highest level. The Academic Excellence grant is awarded to candidates who have displayed extraordinary performance and can accredit an average score on their academic record of over 9.5.
We strive to increase the presence of women in executive positions and promote gender equality in the labour market Over 40% of our students are women, many of whom combine their studies with their professional and personal lives. We want to reward their efforts with this grant, which takes their academic report into consideration, but also their executive potential, leadership capacity and professional background.
Launching an entrepreneurial venture is an exciting journey that requires preparation, the capacity for sacrifice and creativity. We aim to foster entrepreneurial spirit and great business ideas with a grant awarded to directors of SMEs, self-employed professionals and people with their own business project. To be eligible to apply for the grant, the Master candidates must have created a company in the same year.
We are certain that, to achieve a fairer, more participative society, we have to run initiatives designed to foster the talent of people with a disability. With this in mind, we have created a grant for the Master in Marketing and Sales Management that is awarded to the candidate with an accredited disability of at least 33% who has the best academic record.
(fully covers all training-related expenses during their attendance on international programs).
In the global world in which we now live, it is important to discover new cultures that enable us to enhance our competencies. With this in mind, we offer a grant to students whose program includes an international mobility option on its syllabus (programs that offer students an optional residential program abroad). This grant covers the cost of enrolling at the destination university.
Other ways of financing the master
There are other sources of financial support for studying offered by different institutions and organizations, to which you also have access.
The grants offered by the MAEC (Ministry of Foreign Affairs and Cooperation) and the AECID (International Cooperation Agency for Development) offer the opportunity to take this Master to young and foreign university students who choose to round off their studies in a Spanish university or educational institution. The grants are aimed at candidates with university qualification (and final-year students in some cases).
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