Master in Business Analytics & Data Strategy - Hybrid
- Professional
- Hybrid Learning
- 60 ECTS
- Abr. 2025 - 12 months
Presentation of the Hybrid Master in Business Analytics & Data Strategy
This master's degree is taught in SPANISH.
Nowadays, companies all over the world use data and its subsequent management to design their strategy and extract valuable information in order to obtain useful, tangible and transformational solutions for businesses and society.
Due to the market’s huge capacity to generate data, there is constant demand for professionals equipped with the analytical capacity, business knowledge and technical skills to develop these procedures.
The Global Master in Business Analytics & Data Strategy of EAE Business School Madrid gives you the opportunity to adapt to the latest technological developments, together with the strategic vision for their analytical implementation in companies through high-impact initiatives.
With this program, you will gain the great benefit of learning through our hybrid methodology, which blends online tuition with a residential stage at the business school’s campus, where you will put the knowledge acquired into practice with the support of international faculty of professionals in the sector.
MASTER'S DEGREE
On successful completion of your program, you will receive a double qualification: the Global Máster in Business Analytics & Data Strategy from EAE Business School and the Global Máster in Business Analytics & Data Strategy by the Universidad Internacional de la Empresa (UNIE).
Enroll now and start enjoying your career boosting plan.*
From the moment of your enrollment we will start working together in the materialization of your professional project through a personalized development plan. Are you going to miss it? Request information and we will explain it to you.
*This service applies only to on-site programs.
Reasons to take the Hybrid Master in Business Analytics & Data Strategy
- Two hemispheres of knowledge: With the help of this program, you will become an expect in both the technological and business sides of the sector, equipped to apply your knowledge and skills in both spheres.
- Application of Big Data: With the knowledge you acquire, you will be able to implement the data strategy in and area of business. You will learn to extract relevant, impactful information through data analysis.
- Tools that make all the difference: You will gain first-hand insight into the essential tools of Data Analytics, as well as the programming languages that set you apart in the sector.
- Agile methodology: You will learn to apply and implement flexible plans to be executed in the short term in any organization.
- True Potential Experience: Enjoy an experience that combines the Global Master in Business Analytics & Data Strategy with a Personalized Professional Development Plan, guided by a True Potential Advisor, who will help you find, focus and develop your true potential.
QS Masters Ranking 2021/22
El Economista Ranking 2022
Eduniversal Best Masters Ranking 2021/22
Syllabus
- Big Data Ecosystem - 6 ECTS
- Big Data Technology: basic concepts and foundations.
- Introduction to Big Data: processing, analysis and visualization.
- Data sources in Big Data environments
- Data structures and technologies for selecting useful data.
- Tracking, processing, indexing and retrieval techniques for structured and unstructured information.
- Warehousing systems for Big Data: Hadoop Distributed File System (HDFS) and NoSQL.
- Technological Big Data solutions.
- Security risks and measures in Big Data - 6 ECTS
- Data management.
- Introduction to Big Data processing.
- Application deployment. Development of scalable applications.
- Types of Big Data processing for modelling business logic: batch, streaming, Lambda and Kappa architectures.
- High-level models, architectures, tools and languages for Big Data processing.
- Cloud computing - 6 ECTS
- Cloud computing: basic concepts and foundations.
- Introduction to cloud technologies and services in Big Data analysis.
- Infrastructure virtualization: Local vs Cloud infrastructure, Public vs Private Cloud, Hybrid clouds, Federated clouds.
- Cloud services: Infrastructure as a Service (IaaS).
- Containers: Containers vs virtual machines, Standardized containers, Docker Containers.
- Development and application deployment for the cloud.
- Deployment automation tools.
- Data Science and Artificial Intelligence - 6 ECTS
- Data Science and Artificial Intelligence. Tools: Python, R, SAS, etc.
- Machine Learning: Learning paradigms, ML projects.
- Machine Learning: supervised learning algorithms.
- Machine Learning: unsupervised learning algorithms.
- Deep Learning through cases of use.
- Data visualization - 6 ECTS
- Visualization: theoretical concepts and foundations.
- Data visualization tools: Tableau, Power BI, and R.
- Types of data visualization according to analysis needs.
- Dynamic data visualization.
- Filtering, recapping and summarizing information.
- Structuring and characterizing distributions.
- Visualization tools: selection of a dataset, publication, standard use of libraries.
- Dashboard design using visualization tools.
- Layouts and exporting the result of visualization to a PDF file, Bitmaps and SVG.
- Digital transformation and Data Governance - 6 ECTS
- Digital transformation.
- Current digital technologies.
- Innovation
- VUCA environments (volatile, uncertain, complex and ambiguous).
- Agile methodologies.
- Introduction to the concepts of Data‐Driven, Data Strategy and Data Governance.
- Components of Data Governance: Tools.
- Components of Data Governance: Roles, People and Processes.
- The life cycle of information within Data Governance.
- Information quality as part of Data Governance.
- Information security and protection: Regulations (GDPR).
- Culture of privacy and information security.
- DataOps, a Data‐Driven model.
- DAMA DMBOK framework and other leading frameworks on the market.
- Introduction to Business Analytics & Data-Driven - 6 ECTS
- Relationship between technical and business knowledge, stakeholders and challenges.
- Specific examples of real companies.
- Basic statistical calculations.
- Dashboards.
- Case studies.
- Key performance indicators for company management (KPIs).
- From challenge to solution. Approaching and understanding business problems and developing analytical solutions.
- Business case study in Data & Analytics.
- Residential Program - 6 ECTS
- Master’s Thesis – 15 ECTS
Minors
Minors are elective courses that enable you to personalize your Master and build a study program tht has the scope for new disciplines aligned with your profesional interest and goals. They act as real communication links that enable you to explore other areas of knowledge and connect them to yours. Minors multiply your opportunities for networking and expand your professional horizons. The range of Minors on offer varies depending on the intake and campus.
Choose between:
- Application of AI in Business
- Stategy and Data Analytics
- Fintech: Technology for Finance
- Marketing automation and marketing intelligence
- Neuromarketing
- Digital Marketing
- Sales management Innovation
- Sustainability: Strategies and Opportunities
- Scalling Up: Strategies for business growth management
- Project management techniques
- Corporate Wellbeing: Leading Wellbeing Strategies
- Business Agility
- Leadership: Team development techniques
Explore new areas of knowledge and boost your employability by acquiring the competencies in the highest demand.
3 Territories to conquer
1. Data as a common language
Learn to make impactful data-based decisions, communicate with data and interact with the different business areas through the efficient management of information.
2. Digital business-knowledge
Develop a holistic business vision to respond to the organization’s needs through an in-depth knowledge of the digital transformation happening all around us practically every second.
3. Leadership of data projects
Design, execute and lead transformation projects with knowledge based on Design Thinking, Agile and Change Management.
Faculty
Miguel Sempere Navarro
Senior Specialist in Digitalization, Process Mining, Process Analytics & Modelling at BASF. Industrial Engineering Diploma from IPV, and Master in Data Science from CUNEF.
Óscar Quero Hijano
Member of Club Chief Data Officer Spain & Latam. Bachelor Degree in Computer Science from UOC. Master in Big Data and Analytics from Three Points - The School for Digital Business.
José Ramón Vallejo
Bachelor Degree in Physics from the Universidad Complutense de Madrid. Bachelor Degree in Economics from the UNED. He has held various positions of responsibility at Telefónica, including Commercial Tracking Manager and Commercial Settlements Manager.
Alejandro Magdalena Niño
Graduado en Ingeniería Informática por la Universidad Francisco de Vitoria. He has experience in positions of responsibility, such as IBM Manager.
Maryna Makeienko
PhD in Quantitative Methods from UNED. Bachelor Degree in Economic Theory from the National University of Kyiv-Mohyla Academy. Master in Economic Theory from Taras Shevchenko National University of Kyiv.
Professional prospects and entry profile
What you study here and now will have an impact on your career tomorrow. Start imagining your future and take a look at some of the professional prospects that await you.
- Business Process Owner
- Business Partner
- Project Manager
- Data Analytics Consultant
- Business Analyst
- Digital Transformation Leader
- Digital Transformation Consultant
- CDO
For access to the Master of Lifelong Learning in Business Analytics and Data Strategy candidates must be in at least one of the following circumstances:
- To be in possession of a Bachelor's Degree or an Engineering, Bachelor's Degree, Architecture, Diploma or Technical Engineering and Architecture from the previous order of studies.
- To be in possession of a Bachelor's Degree, Diploma or Degree of related careers with Business Analytics & Data.
True Potential Experience
At EAE Business School Madrid, we know that are all born with something that, if you discover and nurture it in time, can make all the difference in your professional career.
With this in mind, EAE Madrid offers you the True Potential Experience: an experience that combines our Global Master in Business Analytics & Data Strategy with a Personalized Professional Development Plan.
With True Potential Experience, we want to give you more than just a top-quality education. We want to give you the opportunity to discover your true potential and make it a reality.
Employment report
Our students on EAE’s Global Master in Business Analytics & Data Strategy work in leading companies, such as:
Financial Support
At EAE Business School Madrid, we offer financial support to all the candidates on EAE programs.
EAE Business School grants
Achieving excellence in your studies requires a large dose of energy and perseverance. We like to think that we can offer an extra motivation for students who are working at the highest level. The Academic Excellence grant is awarded to candidates who have displayed extraordinary performance and can accredit an average score on their academic record of over 9.5.
We strive to increase the presence of women in executive positions and promote gender equality in the labour market Over 40% of our students are women, many of whom combine their studies with their professional and personal lives. We want to reward their efforts with this grant, which takes their academic report into consideration, but also their executive potential, leadership capacity and professional background.
Launching an entrepreneurial venture is an exciting journey that requires preparation, the capacity for sacrifice and creativity. We aim to foster entrepreneurial spirit and great business ideas with a grant awarded to directors of SMEs, self-employed professionals and people with their own business project. To be eligible to apply for the grant, the Master candidates must have created a company in the same year.
We are certain that, to achieve a fairer, more participative society, we have to run initiatives designed to foster the talent of people with a disability. With this in mind, we have created a grant for the Master in Marketing and Sales Management that is awarded to the candidate with an accredited disability of at least 33% who has the best academic record.
In the global world in which we now live, it is important to discover new cultures that enable us to enhance our competencies. With this in mind, we offer a grant to students whose program includes an international mobility option on its syllabus (programs that offer students an optional residential program abroad). This grant covers the cost of enrolling at the destination university.
Other ways of financing the master
There are other sources of financial support for studying offered by different institutions and organizations, to which you also have access.
The grants offered by the MAEC (Ministry of Foreign Affairs and Cooperation) and the AECID (International Cooperation Agency for Development) offer the opportunity to take this Master to young and foreign university students who choose to round off their studies in a Spanish university or educational institution. The grants are aimed at candidates with university qualification (and final-year students in some cases).
