Masterclass Retail

Do you know the Retail of 2023?

How Retail, Spain's largest employer, will evolve
  • icon calendario

    13th April

  • horario logo

    19:00 h.

  • ubicacion logo

    In person | C/ Joaquín Costa, 41

Demands and Challenges

How will Retail, the largest employer in Spain, evolve?

Retail has 2023 ahead of it, which will be a fascinating year for world retail, conceptually one of the most important in history for several reasons.

  • A new real consumer emerges.
  • There will only be one channel: the consumer. Approaches like omnichannel will be prehistory.
  • Big cities will experience hyperpersonalization.
  • The digitization of physical stores will accelerate radically.
  • Electronic commerce will be humanized.
  • Sustainability will no longer be negotiable.
  • China will become the trendsetter of the West.
  • How will this sector adapt to these new challenges?
  • To address how Retail will evolve from an omnichannel to an omni-client scenario, how physical stores adapt to new consumers or how e-commerce is coexisting perfectly with physical stores, we will have some exceptional speakers:

A round table that takes place thanks to the context of the launch of the MBA Retail Executive, a training in which all the speakers are part of the faculty, and the book "Jeff Bezos" by Laureano Turienzo. An important book when it comes to understanding the Retail environment since Jeff Bezos is the father of Amazon, who has changed the ways of consumption in the West.

Una mesa redonda que se produce gracias al contexto del lanzamiento del MBA Retail Executive, una formación de la que todos los ponentes forman parte del claustro, y del libro "Jeff Bezos" de Laureano Turienzo. Un libro importante a la hora de entender el entorno Retail dado que Jeff Bezos es el padre de Amazon, quien ha cambiado las formas de consumo de occidente. 

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