Bachelor's Degree in Marketing and Communication + Expert Degree in General Management
- Full Time
- 240 ECTS
- Sep. 2023
- 4 years
This degree is taught in SPANISH
The world of Marketing and la Communication is constantly evolving within an increasingly digital landscape. The Marketing Department is a now fundamental part of modern businesses, as it has the insight required to implement digital technologies within the framework of launching and managing product, and to boost the consumers’ desire to acquire its brands through both traditional and digital communication channels.
Bachelor Degree in Marketing and Communication + Diploma of Expertise in General Management of EAE Business School Madrid caters for the need for training that exists in the sector, which requires knowledge that generates a broad overview of key areas such as marketing, communication, economics, advertising and sales, and the international business landscape, as well as crucial topics such as Corporate Social Responsibility, communication skills and market research, all against the backdrop of digital transformation, which is the key to change in organizations.
With this Bachelor Degree, you will become a qualified professional who can contribute the knowledge and skills acquired to companies, with first-hand insight into the processes and new scenarios that the digital sphere offers us.
In addition, you will have the benefit of obtaining the Diploma of Expertise in General Management. This program will equip you with all the knowledge and skills required to do business in a world in a constant state of change, with training to gain a command of the ecosystem and the digital transformation in which organizations now operate.
The Bachelor Degree in Marketing and Communication is an official qualification run by the Universidad Internacional de la Empresa (UNIE) in collaboration with EAE Business School. This qualification program has been positively assessed by the Fundación para el Conocimiento Madri+d, verified by the Universities Council and registered on the University, College and Qualification Registry (RUCT) of the Ministry of Universities. This official qualification is valid in all countries of the European Higher Education Area (EHEA).
Reasons to take this Bachelor Degree
- Diploma of Expertise in General Management: You will round off your education with this qualification, which will equip you with the knowledge and aptitudes required to become the profile that companies demand.
- Employability: We have partnership agreements in place with over 5,300 companies in which you can embark on your professional career. 100% of our students do an internship.
- Networking: You will make the most of all the benefits of studying at a business school. You will always be in close contact with the professional field that interests you most through a range of conferences, seminars, forums and annual events.
- EAE Business School student profile: You will have the opportunity to interact with the different professional profiles involved in a business school. EAE Business School brings together people from many different countries and professional sectors, who all form part of the same virtuous circle that comprises EAE Business School, mutually enriching each other’s experience in order to grow professionally.
- Entrepreneurship: Final-year students can benefit from EAE Lab, our business incubator, which gives you access to financing and guidance for your entrepreneurial venture.
- Lecturers who are professionals working in the field: 70% of the faculty combine their professional activity with their teaching. The classes are adapted to the current reality of the business world.
- Personalized training: EAE Business School Madrid guarantees that you have access to support and advice whenever you need it in your day-to-day studies, giving you access to tutorials adapted to your needs and ensuring that class sizes remain small.
- Case Study Methodology: You will learn with the aid of practical exercises that recreate real company situations, learning how ton take action and make decisions.
- The Madrid Campus: You will study in a unique, vibrant community that welcomes over 4,000 students each year.
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|Subject||First semester||Second semester||Type||ECTS|
|Introduction to Economics||Core||6|
|Business Communication Skills||Core||6|
|IT applied to Marketing||Core||6|
|Foundations of Marketing||Core||6|
|Business English I||Compulsory||6|
|Psychology applied to Marketing||Core||6|
|Statistics applied to Marketing||Core||6|
|Subject||Third semester||Fourth semester||Type||ECTS|
|Commercial Communication in New Environments||Compulsory||6|
|Foundations of Business Administration and Management||Core||6|
|Foundations of Market Research||Core||6|
|Web Technology and Databases||Compulsory||6|
|Business English II||Compulsory||6|
|Methods and Techniques of Information Analysis and Use||Compulsory||6|
|Subject||Fifth semester||Sixth semester||Type||ECTS|
|Commercial Planning and Negotiation Techniques||Compulsory||6|
|Social Media Marketing and Community Management in Digital Environments||Compulsory||6|
|Relational Marketing and CSR||Compulsory||6|
|International Economic Environment||Compulsory||6|
|Events Organization, Institutional Relations and Protocol||Compulsory||6|
|Digital Ecosystem and E-Commerce/Mobile Marketing||Compulsory||6|
|Communication Project Management||Compulsory||6|
|Subject||Seventh semester||Eighth semester||Type||ECTS|
|Marketing and Branding Plan||Compulsory||6|
|Consumer Behaviour and Sociology||Compulsory||6|
|Creativity and Innovation in New Environments||Compulsory||6|
|Corporate Communication Management||Compulsory||6|
|Communication and Advertising Policy||Compulsory||6|
SOCIAL IMPACT FOR BUSINESS SUSTAINABILITY AND ETHICS
Business and Human Rights: the Global Compact and the Ruggie Principles
SOCIAL IMPACT FOR BUSINESS SUSTAINABILITY AND ETHICS
Agenda 2030: the Sustainable Development Goals and Business Management
SOCIAL IMPACT FOR BUSINESS SUSTAINABILITY AND ETHICS
The Evolution of Business Ethics, Corporate Governance and CSR: Integrating the New Sustainability Principles and Goals
Design for Businesses
Design Thinking Processes
|DISRUPTIVE LEADERSHIP||Disruptive Environment||4||2|
|DISRUPTIVE LEADERSHIP||Disruption and Leadership||3||2|
|DISRUPTIVE LEADERSHIP||Resilient Action Plan||3||2|
|HR ANALYTICS||Data Management and Artificial Intelligence||2||3|
|HR ANALYTICS||Measuring Different Key Aspects in People||4||3|
|HR ANALYTICS||Leadership and Implementation of Solutions based on Artificial Intelligence||4||3|
|NEURO-DIGITAL MARKETING||Scientific and Technical Foundations of Neuroscience and Biometrics for Digital Marketing||4||3|
|Neuro digital research||3||3|
|The Digital Neuromarketing Plan||3||3|
FINAL PROGRAM PROJECT
|Final Program Project||10||4|
6 Territories to conquer
1. Entrepreneurship and Management of New Business Ventures
You will create, lead and manage business ventures focused on marketing and communication.
2. Analysis of the Offline and Online Environment
You will be equipped to assess how best to conduct consumer relations in real and digital interactive settings, with the aim of taking full advantage of the Internet, 5G and ICTs as sources of knowledge and tools for consumer relations.
3. Foundations of Marketing
You will use market research and ICTs with expertise, as well as managing and analysing both the key information sources for the company and its contents, with the aim of implementing the consumer experience effectively.
You will apply essential principles and approaches to develop successful branding strategies, thereby enhancing the brand-consumer relations.
You will effectively design, plan, implement and present a specific advertising strategy and campaign, right through to the company’s integrated marketing plan.
6. Talent and Innovation
You will manage the talent and innovation successfully in modern companies.
Professional prospects and entry profile
What you study here and now will have an impact on your career tomorrow. Start imagining your future and take a look at some of the professional prospects that await you.
- Marketing Manager
- Director of Digital Strategies
- Product Manager
- Community Manager
- Brand Manager
- Communications / Global Marketing Strategy Manager
- Digital Marketing Specialist
- Online Positioning Specialist
- Head of R&D through Market Research
In accordance with the regulations that govern access to official university undergraduate study programs and the admissions procedures of Spanish public universities, candidates for the Bachelor Degree in Marketing and Communication at EAE Business School (Madrid) can access the undergraduate study program, depending on their profile, through the various different access channels.
Candidates who fulfil the following conditions are entitled to access undergraduate study programs:
A) Students in possession of the High School Baccalaureate Diploma of the Spanish education system or another recognized equivalent qualification.
B) Students in possession of the European or International High School Baccalaureate.
C) Students in possession of a High School Baccalaureate qualification, diploma or certification issued by the education system of a Member State of the European Union or another state with which Spain has signed an international agreement in this respect on a reciprocal basis.
D) Students in possession of a qualification, diploma or study certification with accredited equivalence with the High School Baccalaureate Diploma of the Spanish education system, obtained or completed in the education system in a state that is not a member of the European Union and with which Spain has not signed an international agreement for the recognition of such qualifications on a reciprocal basis, notwithstanding the provisions of Article 4.
E) Students in possession of an official Advanced Vocational Training qualification, or Advanced Vocational Art and Design qualification, or Advanced Sport qualification within the Spanish education system, or a qualification, diploma or study certification declared equivalent to the aforementioned qualifications, notwithstanding the provisions of Article 4.
F) Students in possession of a qualification, diploma or study certification other than the equivalent of a High School Baccalaureate, Advanced Vocational Training qualification, or Advanced Vocational Art and Design qualification, or Advanced Sport qualification within the Spanish education system obtained or completed in a Member State of the European Union or another state with which Spain has signed an international agreement in this respect on a reciprocal basis, on the condition that the students in question fulfil the academic requirements stipulated in the other state to entitle the student to access university studies.
G) People over twenty-five years old who pass the access examination established in this Royal Decree.
H) People over forty years old with employment or professional experience related to the field of study of the qualification program in question.
I) People over forty-five years old who pass the access examination established in this Royal Decree.
J) Students in possession of an official university Bachelor, Master or equivalent qualification.
K) Students in possession of an official university qualification (university diploma, Technical Architecture or Engineering Diploma, Bachelor Degree, or Architecture or Engineering Diploma) corresponding to the previous university education structure, or an equivalent qualification.
L) Students who have partially completed university studies in Spain or abroad or who have completed foreign university studies that have not been recognized for equivalence accreditation in Spain, and who want to continue their studies at a Spanish university. In this case, it is an essential requirement that the student has earned at least 30 ECTS credits in their previous studies at the corresponding university.
M) Students who met the criteria to access university studies in accordance with previous structures of the Spanish education system prior to Organic Law 8/2013, of 9th December.
N) Any other circumstance stipulated in the applicable legislation.