Master in Commercial and Sales Management
- Weekend
- 60 ECTS
- Executive
- Apr. 2023
- 12 months
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On-site Madrid (Spain)
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Fridays and Saturdays
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Personalized Professional Development Plan
Presentation
This master's degree is taught in SPANISH
Markets are evolving at a dizzying rate, driven by the emergence of new technologies and the increase in global supply and competition.
All this requires companies to embrace a process of constant renewal, leading them to demand professionals with competencies and skills to drive forward changes in their processes.
In this extremely dynamic landscape, the objective is not only to sell but also to generate customer loyalty and consolidate their sense of belonging. With this in mind, the Master in Commercial and Sales Management of EAE Business School Madrid is designed to train the cutting-edge commercial directors of the future, emphasizing key aspects such as quality and efficiency in the organization’s processes.
The program will equip you to acquire the knowledge and competencies required to plan effective sales strategies based on your technical and analytical vision, enabling you to go a step further and capitalize on opportunities that others cannot see.
MASTER'S DEGREE
On successful completion of your program, you will receive a double qualification: Master in Commercial and Sales Management from EAE Business School and the Master in Commercial and Sales Management by the Universidad Internacional de la Empresa (UNIE)
Enroll now and start enjoying your career boosting plan.*
From the moment of your enrollment we will start working together in the materialization of your professional project through a personalized development plan. Are you going to miss it? Request information and we will explain it to you.
*This service applies only to on-site programs.
Reasons to take this master
- New vision of Commercial Management: Discover the key factors in implementing innovative new processes in customer-oriented and market processes, based on the analysis of the opportunities and risks posed by the latest trends.
- Innovation and Digital Transformation: Acquire the knowledge required to oversee a data-based commercial strategy in an organization with the context of a new technological reality.
- Leadership and Coaching: Develop the competencies needed to lead high-performing sales teams.
- Global Strategic Visions: You will get a comprehensive overview of the company, with the benefit of a full understanding of the commercial strategy within the organization.
- Networking: You will be connected to the professional setting that interests you most, training alongside professionals from different industries and backgrounds.
El Mundo Ranking 2022
El Economista Ranking 2022
Syllabus
- Liquid Organizations and Digital Transformation – 3 ECTS
- Business Ecosystem, Open Innovation and New Businesses in the Digital Age – 3 ECTS
- The Challenge of Digital Transformation – 3 ECTS
- Market Research and Sales Forecasts – 4 ECTS
- Business Strategy Development – 3 ECTS
- Omnichannel and E-Commerce Strategies – 3 ECTS
- Sales Network Management and Adaptability to Change – 4 ECTS
- Alliance and Strategic Client Management. The Role of the Key Account Manager (KAM) – 4 ECTS
- Remuneration Policy: Motivation and Productivity – 3 ECTS
- Business Analytics and Sales Forecast Models – 3 ECTS
- Data-Driven Technologies for Sales Management – 3 ECTS
- Soft Skills: Leadership and Negotiation – 3 ECTS
- Finance and Management Control for Marketing Directors – 3 ECTS
- Sales Coaching – 3 ECTS
- Choose the course that you want to take and which will expand your range of future professional prospects - 10 ECTS
- Master’s Thesis – 15 ECTS
Minors
At EAE Business School Madrid, as a school committed to innovation and transformation, we have created an optional specialization program, in an online format, that you can take at the end of your Master.
This educational model gives you the opportunity to acquire new skills and an individualized qualification to set yourself apart in the labour market by enhancing your professional profile.
You will have the option to choose the Minor that best suits your needs.
3 Territories to conquer
1. Commercial strategies and plans
Draft and implement commercial plans that enable us to achieve our goals with an omnichannel approach to boost business potential.
2. Team Leadership
Develop the competencies required to motivate a team to achieve its goals through a remuneration policy and training program designed to promote continuous improvement.
3. Expectation Management
Understand processes and a differentiating and strategic tool, encompassing everything from customer service and logistics right through to product delivery.
Faculty
Susana Cabada
Director of Digital Business and Multichannel at Liberbank.
César Moreno
Independent business consultant.
Jorge López
D. in Economics and Master in Control and Strategic Planning in General Management from Universidad Camilo José Cela.
Pablo Contreras
Developing its consulting firm IdeasActionLab.
Ángel del Castillo
D. in Business Management from the University of Santiago de Compostela.
Professional prospects and entry profile
The knowledge and skills you acquire here and now will have a real impact on your professional life. Start imagining this bright future and take a look at some of the professional opportunities that await you:
- Commercial Director / Sales Director
- Head of Direct Marketing
- Key Account Manager
- Sales Manager
- Head of Trade Marketing
- Commercial Consultant / Analyst
To access this Master, students must have a Bachelor Degree qualification or a Diploma in Architecture, Engineering, Technical Engineering or Technical Architecture, or a University Diploma prior to starting the studies.
The Master is preferably designed for graduates with a Bachelor Degree, University Diploma in:
- Economics and Business
- Marketing
- Advertising and Communication
- Trade
- Law and Humanities
- Engineering
- Other related studies.
Our students on EAE’s Master in Commercial and Sales Management work in leading companies, such as:
At EAE Business School Madrid, we offer financial support to all the candidates on EAE programs.
EAE Business School grants
Achieving excellence in your studies requires a large dose of energy and perseverance. We like to think that we can offer an extra motivation for students who are working at the highest level. The Academic Excellence grant is awarded to candidates who have displayed extraordinary performance and can accredit an average score on their academic record of over 9.5.
We strive to increase the presence of women in executive positions and promote gender equality in the labour market Over 40% of our students are women, many of whom combine their studies with their professional and personal lives. We want to reward their efforts with this grant, which takes their academic report into consideration, but also their executive potential, leadership capacity and professional background.
(the student is reimbursed at least 50% of the enrolment fees).
Launching an entrepreneurial venture is an exciting journey that requires preparation, the capacity for sacrifice and creativity. We aim to foster the entrepreneurial spirit and great business ideas with a grant awarded to directors of SMEs, self-employed professionals and people with their own business project.
We are certain that, to achieve a fairer, more participative society, we have to run initiatives designed to foster the talent of people with a disability. With this in mind, we have created a grant for the Master in Marketing and Sales Management that is awarded to the candidate with an accredited disability of at least 33% who has the best academic record.
(fully covers all training-related expenses during their attendance on international programs).
In the global world in which we now live, it is important to discover new cultures that enable us to enhance our competencies. With this in mind, we offer a grant to students whose program includes an international mobility option on its syllabus (programs that offer students an optional residential program abroad). This grant covers the cost of enrolling at the destination university.
Other ways of financing the master
There are other sources of financial support for studying offered by different institutions and organizations, to which you also have access.
The grants offered by the MAEC (Ministry of Foreign Affairs and Cooperation) and the AECID (International Cooperation Agency for Development) offer the opportunity to take this Master to young and foreign university students who choose to round off their studies in a Spanish university or educational institution. The grants are aimed at candidates with university qualification (and final-year students in some cases).
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