Máster en Dirección Comercial y Ventas
Marketing & Digital Transformation

Master in Commercial and Sales Management

  • Weekend
  • 60 ECTS
  • Executive
  • Apr. 2023
  • 12 months
Hasta 27% de descuento Hasta el 27 de Marzo
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    On-site Madrid (Spain)

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    Fridays and Saturdays

  • logo plan de carreras

    Personalized Professional Development Plan


This master's degree is taught in SPANISH

Markets are evolving at a dizzying rate, driven by the emergence of new technologies and the increase in global supply and competition.

All this requires companies to embrace a process of constant renewal, leading them to demand professionals with competencies and skills to drive forward changes in their processes.

In this extremely dynamic landscape, the objective is not only to sell but also to generate customer loyalty and consolidate their sense of belonging. With this in mind, the Master in Commercial and Sales Management of EAE Business School Madrid is designed to train the cutting-edge commercial directors of the future, emphasizing key aspects such as quality and efficiency in the organization’s processes.

The program will equip you to acquire the knowledge and competencies required to plan effective sales strategies based on your technical and analytical vision, enabling you to go a step further and capitalize on opportunities that others cannot see.


On successful completion of your program, you will receive a double qualification: Master in Commercial and Sales Management from EAE Business School and the Master in Commercial and Sales Management by the Universidad Internacional de la Empresa (UNIE)

Partner académico-Unie Universidad

Enroll now and start enjoying your career boosting plan.*

From the moment of your enrollment we will start working together in the materialization of your professional project through a personalized development plan. Are you going to miss it? Request information and we will explain it to you.

*This service applies only to on-site programs.

Reasons to take this master

in EAE Business School
  1. New vision of Commercial Management:  Discover the key factors in implementing innovative new processes in customer-oriented and market processes, based on the analysis of the opportunities and risks posed by the latest trends.
  2. Innovation and Digital Transformation:  Acquire the knowledge required to oversee a data-based commercial strategy in an organization with the context of a new technological reality.
  3. Leadership and Coaching:  Develop the competencies needed to lead high-performing sales teams.
  4. Global Strategic Visions:  You will get a comprehensive overview of the company, with the benefit of a full understanding of the commercial strategy within the organization.
  5. Networking:  You will be connected to the professional setting that interests you most, training alongside professionals from different industries and backgrounds.
Top 4
Master in Commercial and Sales Management in Spain

El Mundo Ranking 2022

Top 14
Best business school in the world/Europe

El Economista Ranking 2022

Best Business School in Spain
Student Profile
National participants
8 years
Average professional experience


Module 1

  • Liquid Organizations and Digital Transformation – 3 ECTS
  • Business Ecosystem, Open Innovation and New Businesses in the Digital Age – 3 ECTS
  • The Challenge of Digital Transformation – 3 ECTS
Module 2

  • Market Research and Sales Forecasts – 4 ECTS
  • Business Strategy Development – 3 ECTS
  • Omnichannel and E-Commerce Strategies – 3 ECTS
Module 3

  • Sales Network Management and Adaptability to Change – 4 ECTS
  • Alliance and Strategic Client Management. The Role of the Key Account Manager (KAM) – 4 ECTS
  • Remuneration Policy: Motivation and Productivity – 3 ECTS
Module 4

  • Business Analytics and Sales Forecast Models – 3 ECTS
  • Data-Driven Technologies for Sales Management – 3 ECTS
Module 5

  • Soft Skills: Leadership and Negotiation – 3 ECTS
  • Finance and Management Control for Marketing Directors – 3 ECTS
  • Sales Coaching – 3 ECTS
Module 6

  • Choose the course that you want to take and which will expand your range of future professional prospects - 10 ECTS
Module 7

  • Master’s Thesis – 15 ECTS



Your competitive edge

At EAE Business School Madrid, as a school committed to innovation and transformation, we have created an optional specialization program, in an online format, that you can take at the end of your Master.

This educational model gives you the opportunity to acquire new skills and an individualized qualification to set yourself apart in the labour market by enhancing your professional profile.

You will have the option to choose the Minor that best suits your needs.

3 Territories to conquer

1. Commercial strategies and plans

Draft and implement commercial plans that enable us to achieve our goals with an omnichannel approach to boost business potential.

2. Team Leadership

Develop the competencies required to motivate a team to achieve its goals through a remuneration policy and training program designed to promote continuous improvement.

3. Expectation Management

Understand processes and a differentiating and strategic tool, encompassing everything from customer service and logistics right through to product delivery.


Susana Cabada

Susana Cabada

Director of Digital Business and Multichannel at Liberbank.

César Moreno

César Moreno

Independent business consultant.

Jorge López

Jorge López

D. in Economics and Master in Control and Strategic Planning in General Management from Universidad Camilo José Cela.

Pablo Contreras

Pablo Contreras

Developing its consulting firm IdeasActionLab.

Ángel del Castillo

Ángel del Castillo

D. in Business Management from the University of Santiago de Compostela.

Professional prospects and entry profile

  • The knowledge and skills you acquire here and now will have a real impact on your professional life. Start imagining this bright future and take a look at some of the professional opportunities that await you:

    • Commercial Director / Sales Director
    • Head of Direct Marketing
    • Key Account Manager
    • Sales Manager
    • Head of Trade Marketing
    • Commercial Consultant / Analyst


  • To access this Master, students must have a Bachelor Degree qualification or a Diploma in Architecture, Engineering, Technical Engineering or Technical Architecture, or a University Diploma prior to starting the studies.

    The Master is preferably designed for graduates with a Bachelor Degree, University Diploma in:

    • Economics and Business
    • Marketing
    • Advertising and Communication
    • Trade
    • Law and Humanities
    • Engineering
    • Other related studies.


Employment report
Students received new job offers after completing their Master (2021)
Students received new job offers after completing their Master (2021)
of our students had a Triple Jump Career Change (they have changed area, sector and even country) (2021)
of our students had a Triple Jump Career Change (they have changed area, sector and even country) (2021)
EAE MADRID CENTRO EDUCACIÓN SUPERIOR, S.L.U., will process your personal information to contact you and to inform you about the program of your choice for the upcoming two terms. Afterwards, your data will be deleted.

You may exercise the rights of access, deletion, rectification, opposition, limitation and portability, by post to EAE MADRID CENTRO EDUCACIÓN SUPERIOR, S.L.U., Post office box 221 of Barcelona, or by email to [email protected]. Likewise, if the interested party considers it appropriate, they can lodge a claim to the Spanish Data Protection Agency.

Moreover, you can contact our Data Protection Manager by email to [email protected], or by post to Grupo Planeta, At.: Data Protection Manager, AVENIDA DIAGONAL, 662-664.