Master in Marketing Management in Fashion and Beauty
- Young Professional
- Full Time - Spanish
- 60 ECTS
- Oct. 2024 - 10 months
Presentation
This master's degree is taught in SPANISH
The appearance of new more demanding consumers, digitization, new technologies and the shift towards sustainability are driving companies and brands to find effective business solutions.
In response to the current, changeable landscape, the Master in Marketing Management in Fashion and Beauty of EAE Business School Madrid is designed to give a strategic perspective of the dynamic opportunities offered by the fashion and beauty industry.
Throughout the program, with a practical, creative and innovative approach, students gain in-depth insight into the structure of the sector and its key players, learning to identify a competitive advantage to prepare and implement the marketing plan, adapting it to the individual needs of the different businesses.
Within this context, it is a challenge to remain competitive and, therefore, you will learn from experts who live these situations first-hand on a daily basis in their companies, searching for constant solutions for real cases.
MASTER'S DEGREE
On successful completion of your program, you will receive a qualification: the Master in Marketing Management in Fashion and Beauty from EAE Business School.
Enroll now and start enjoying your career boosting plan.*
From the moment of your enrollment we will start working together in the materialization of your professional project through a personalized development plan. Are you going to miss it? Request information and we will explain it to you.
*This service applies only to on-site programs.
Reasons to take this master
- Tools for the digital world: On a daily basis, you will work alongside our faculty to gain a command of tools such as CRM and the technological software for running campaigns mailing, as well as programming, e-commerce creation, marketplaces, etc., learning all the key factors to make your business a success.
- Global overview of the world of fashion and beauty: You will gain in-depth understanding of the key factors in business and the main international challenges through insight into the different sectors that make up the world of fashion; cosmetics, leisure and services.
- Omnichannel: You will develop in-depth knowledge of omnichannel sales strategies: online, physical store, social media.
- "Meta Certified Associate" certification: EAE Madrid's Master in Fashion and Beauty Marketing Management is the only one in the market whose faculty includes two professionals who work at Meta and, thanks to this, you will be able to obtain the “Meta Certified Digital Marketing Associate” certification.
- Business networking: With EAE Madrid, you will have the opportunity to expand your network of contacts. Throughout the day, you will be in contact with expert professionals and your classmates, as well as meeting executives from leading companies such as L’Oréal, LVMH, Tous, Gucci and Suarez, among many others.
- True Potential Experience: Enjoy an experience that combines the Master in Marketing Management in Fashion and Beauty with a Personalized Professional Development Plan, guided by a True Potential Advisor, who will help you find, focus and develop your true potential.
El Economista Ranking 2021
El Economista Ranking 2022
MERCO TALENTO Ranking 2022
Syllabus
The Fashion and Beauty Market. Current Trends and CSR - 6 ECTS
- The origin of signature fashion and the golden age of haute couture.
- The prêt-à-porter revolution, the boom of the eighties and nineties. Phenomena that have revolutionized the fashion system from the end of the 20th century through to today.
- Drafting a project on a particular fashion period, figure or trend or a social phenomenon related to fashion.
- Fashion trends in the social, economic and cultural context of the time.
- Fashion concept and detection.
- Analysis of fashion cycles.
- The Beauty industry. The figure of the beauty journalist. A brief history of beauty. Who’s who in the beauty sector. From the magazine to the blog. From the blog to the podcast.
- The Perfume universe. The visual image vs the olfactory image. A brief history of perfume. Perfume industry statistics. Olfactory pyramid. Iconic perfumes. The role of the perfumer.
- Beauty trends. Sustainability. Niche cosmetics. Aesthetic medicine. Metaverse.
- Sustainable leadership.
- The regulatory and financial framework for a sustainable business.
- The key levers of the sustainable transformation: science purpose and ambition.
- Examples of circular economy in fashion and beauty.
- Creating a cross-cutting children’s project based on universal values.
Technology and Innovation in Fashion and Luxury - 6 ECTS
- Introduction: Technology ecosystem in the fashion and beauty sector.
- Biology coexisting with society: Bodies, society and sustainability, the new health concept.
- Metamorphosis: Trend analysis. Fashion and beauty brand identity. Challenges.
- Silver economy: Age or longevity management.
- The age of care: Company practices: Externally, Communication (Consumer), Internally, organizational (Employers), Big and new fashion players.
- Cross-cutting digital transformation of the industry: How is technology transforming the product, channel and customer service/experience?
- Agility as the key to success in the new paradigm. A matter of mindset
- Technology and innovation: In the Fashion, Perfume, Skin Cosmetic, Medicine and Pharmaceutical industries. The femtech boom.
- Artificial intelligence and augmented reality as fashion marketing strategies.
- Technology for enhancing the customer experience: Customer experience wow factor, creating a frictionless experience. Phygital manifesto.
- Technology and employment.
Fashion and Beauty Consumers: New Generations and Experience in the Digital Age - 6 ECTS
- Companies in the physical and digital setting.
- New communication and marketing tools for generating business.
- The company vision and strategic pillars.
- The 6 pillars of excellence in a company.
- Touch & See.
- The Metaverse and its technologies.
- Virtual world.
- Blockchain is here: NFTs and Web3.
- Food & Thought.
- Immersive technologies: Extended Reality.
- Brand Contents. From Branded Content to Content Marketing, from Digital to the Store. What are they and how can we capitalize on them fully?
- What are brand contents? What role do they play in fashion?
- Drafting a content strategy.
Brand Architecture and Reputation - 6 ECTS
- Media relations.
- Leadership and its context.
- Internal communication in companies. Susana Arribas.
- Lifestyle event planning, production and evaluation.
- The big business of solidarity in fashion.
- Communication and beauty and health.
Experiential Marketing and Visual Merchandising - 6 ECTS
- Retail sector and trends: Brand construction, communication, creative strategy. Sources of inspiration and innovation in creativity. The importance of digitization and new formulas applied to fashion brand communication. Customer experience.
- Introduction to Retail Management: Retail trade, Luxury, physical stores, consumers merchandising.
- The revolution in the digital and phygital experience. Technology in fashion. Customer-centric approach, customer experience (CX) and customer service.
- The history of store window dressing and visual merchandising.
- Introduction to fashion events. Publication events in their different formats.
Product development. Excellence in Fashion and Luxury - 6 ECTS
- Excellence in Fashion and Luxury: Marketing definition and luxury codes, identity management in the new VUCA environment, trend analysis, luxury brand identity and positioning.
- Management models: Innovation in relation to organization, sourcing, manufacturing and distribution. Cultural fashion management models. Fashion company departments and their functions. Market research with focus groups.
- Customer and UX: The customer as value creation, communication and interaction with the customer, communication and marketing campaigns in the luxury world, neuromarketing, marketing campaigns. Creativity vs. Business.
- Product development: Brief and budget for omnichannel plan definition, brand positioning, product development innovation and creativity, promotional and cross-channel activation.
Fashion and Beauty Marketing Plan: Omnichannel, Pricing, Product and Distribution - 6 ECTS
- Omnichannel strategy: Introduction Omnichannel selling, Difference between Multichannel and Omnichannel, Distribution and communication channels, Omnichannel customer journey.
- Distribution: Main distribution models, incoterms, intermediaries, the future of distribution (own retail models).
- Product: Product strategy and positioning, segmentation and competition in the Fashion and Beauty sector, creating a collection, supplier management, profit and loss statement, positioning, etc.
- Price and positioning definition and strategy according to channel and sector, theories, pricing vs. COGS and retail markup.
- Omnichannel Marketing: Paradigm shift in premium/luxury retail, Omnichannel situation in luxury retail in 2023 internationally and in Spain. Challenges for premium/luxury brands in the consumer experience. Launching a new product line. Partnership experiences. Product briefing.
Digital Marketing and Communication Tools: The Role of New Technologies, KPIs and Metrics - 6 ECTS
- Digital ecosystem: Smart objectives and the importance of the ROI. The Customer Journey. Sales funnel: Awareness, Consideration, Conversion.
- Digital analytics: Main KPIs in relation to Audience, Acquisition and Behaviour, Conversions and Attribution. Tools: Google Analytics
- CRM: Main KPIs in relation to Loyalty and Retention
- Budgets: NLP, Financial metrics applied to Digital Marketing.
- Analysis of digital campaigns.
- Big Data Marketing
- E-Commerce.
- Choose the course that you want to take and which will expand your range of future professional prospects - 10 ECTS
- Master’s Thesis - 15 ECTS
Minors
At EAE Business School Madrid, as a school committed to innovation and transformation, we have created an optional specialization program that you can take at the end of your Master.
This educational model gives you the opportunity to acquire new skills and an individualized qualification to set yourself apart in the labour market by enhancing your professional profile.
You will have the option to choose the Minor that best suits your needs.
3 Territories to conquer
1. Professional reality
Develop the creative capacity and critical analysis skills for making innovative decisions, promoting discussion in relation to brand management within the fashion and beauty sector.
2. Fashion and beauty industry
Understanding the key factors for efficient brand management in the fashion and beauty sector.
3. Phygital age
Emergence of a new age in which the physical and digital aspects are more united than ever before, which the professional profiles of the future have to take into account as a fundamental part of business within the sector.
Faculty
Gadea Maier
Director of Marketing and Communication Iberia of IWC Schaffhausen.
Product development. Excellence in fashion and luxury.
Magali Yus
Director of External and Institutional Relations of El Corte Inglés stores.
The fashion consumer and brand management
Frida Muntion
Marketing & Communications Manager - Clínica Dermatológica Internacional
Technology and innovation in fashion and beauty
Marta Robles
Journalist and writer.
Fiona Ferrer
Journalist, entrepreneur and writer.
Alejandra Nuño
Gender Equity 2022. Inspirational Speaker. Themes: #Health, #Wellness, #Longevity, #Productivity.
Rafael Flores
General Management Spain and Portugal Perfumes Loewe (LVMH) Luxury, Beauty, FMGC. Digital and cultura transformation.
Rogelio Chung
Ecommerce Manager LEGO. Digital marketing and communication tools.
Paloma Sancho
Beauty Director at TELVA Magazine.
Inmaculada Reinoso
Director of Marketing Communication & PR at Glent Shoes.
Stavros Georgakarakos
Global Director of Communications and Public Relatitons, expert in the luxury, fashion, beauty and wellness industry.
Eva Klobuznik
Marketing Manager at Eventim Spain.
Marketing and digital communication plan: KPIs and metrics.
Marta García
Country Manager IWC Schaffhausen.
Fashion and beauty marketing plan: omnichannel, pricing, product and distribution.
Professional prospects and entry profile
What you study here and now will have an impact on your career tomorrow. Start imagining your future and take a look at some of the professional prospects that await you.
- Marketing Management
- Brand Manager
- Product Manager
- Visual merchandiser
- Retail Manager
- Clientele and Loyalty Department
- Content Manager
- Communication Manager
- Community Manager
For access to the Master's Degree in Fashion and Beauty Marketing Management, candidates must hold a Bachelor's Degree, Diploma or Bachelor's Degree in the area of:
- Marketing,
- Communication,
- Social Sciences,
- Political Sciences,
- Law,
- Journalism,
- Economics,
- Tourism.
True Potential Experience
At EAE Business School Madrid, we know that are all born with something that, if you discover and nurture it in time, can make all the difference in your professional career.
With this in mind, EAE Madrid offers you the True Potential Experience: an experience that combines our Master in Marketing Management in Fashion and Beauty with a Personalized Professional Development Plan.
With True Potential Experience, we want to give you more than just a top-quality education. We want to give you the opportunity to discover your true potential and make it a reality.
Our students on EAE’s Master in Marketing Management in Fashion and Beauty work in leading companies, such as:
At EAE Business School Madrid, we offer financial support to all the candidates on EAE programs.
EAE Business School grants
Achieving excellence in your studies requires a large dose of energy and perseverance. We like to think that we can offer an extra motivation for students who are working at the highest level. The Academic Excellence grant is awarded to candidates who have displayed extraordinary performance and can accredit an average score on their academic record of over 9.5.
We strive to increase the presence of women in executive positions and promote gender equality in the labour market Over 40% of our students are women, many of whom combine their studies with their professional and personal lives. We want to reward their efforts with this grant, which takes their academic report into consideration, but also their executive potential, leadership capacity and professional background.
Launching an entrepreneurial venture is an exciting journey that requires preparation, the capacity for sacrifice and creativity. We aim to foster entrepreneurial spirit and great business ideas with a grant awarded to directors of SMEs, self-employed professionals and people with their own business project. To be eligible to apply for the grant, the Master candidates must have created a company in the same year.
We are certain that, to achieve a fairer, more participative society, we have to run initiatives designed to foster the talent of people with a disability. With this in mind, we have created a grant for the Master in Marketing and Sales Management that is awarded to the candidate with an accredited disability of at least 33% who has the best academic record.
In the global world in which we now live, it is important to discover new cultures that enable us to enhance our competencies. With this in mind, we offer a grant to students whose program includes an international mobility option on its syllabus (programs that offer students an optional residential program abroad). This grant covers the cost of enrolling at the destination university.
Other ways of financing the master
There are other sources of financial support for studying offered by different institutions and organizations, to which you also have access.
The grants offered by the MAEC (Ministry of Foreign Affairs and Cooperation) and the AECID (International Cooperation Agency for Development) offer the opportunity to take this Master to young and foreign university students who choose to round off their studies in a Spanish university or educational institution. The grants are aimed at candidates with university qualification (and final-year students in some cases).
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