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EAE Emprende

The Deputy Minister of Culture, Tourism and Sport of the Community of Madrid, Daniel Martínez, inaugurates EAE Madrid’s Cultural Accelerator

"EAE Business School Madrid promotes innovation in the cultural sector of the Community of Madrid

EAE Business School Madrid, owned by Planeta Formación y Universidades, inaugurated its Cultural Accelerator yesterday, 19th February, with an event attended by Daniel Martínez, the Deputy Minister of Culture, Tourism and Sport of the Community of Madrid.

The aim of this inaugural event was to welcome the participants of the 23 projects selected to take part in EAE Madrid’s Acceleration program, as well as introducing them to the experts and mentors who will be accompanying them over the coming months.

The objective of this pioneering program is to boost innovation and entrepreneurship in the cultural sector, thanks to an investment of almost 5 million euros financed by the European Union’s Next Generation funds.

Antonio Rodríguez Ruibal, the Dean of EAE Madrid, took charge of introducing the event, with an institutional speech in which he explained that, as far as the School in concerned, “this project aims to give entrepreneurs access to the knowledge adapted to the real world  that we develop in our classrooms at EAE Madrid”.

In his speech, the Deputy Minister of Culture, Tourism and Sport of the Community of Madrid, Daniel Martínez, who gave the institutional welcome, emphasized that “the cultural acceleration program, as an initiative to boost the cultural and creative industries, forms part of a new generation of cultural policies that, without replacing traditional policies, aim to generate business development tools for the new reality that cultural entrepreneurs have to tackle, in which companies in the sector are required to operate in international markets and compete with global agents”.


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José Luis Santamaría, the Director of the Cultural Accelerator at EAE Business School Madrid, went on to present the Cultural Accelerator program, explaining that “the program will focus on amplifying the impact of the projects, preparing and guiding them as they develop their innovation, promoting a cooperative ecosystem with the key agents in the sector and increasing their revenues through effective marketing strategies”.

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Underlining the differential feature of the program, Santamaría highlighted the involvement of top-class expert mentors from institutions such as Artika, Grupo Planeta, A3 Media, Federation Española de Amigos de los Museos, Museo Thyssen-Bornemisza, the International Council of Museums, Madrid City Council, Blubber, Area 101, Sartorius, ADS Factory, Casual Robots, Creast, AmaziMakers, Zubi Capital, Enisa and Fides Capital, as well as the proven and highly successful methodology based on Learning to Grow, which adapts to the individual needs of each project.

The selected projects include five initiatives focusing on performing and visual arts and cultural events, three in the field of audiovisual arts, four related to the publishing sector, and three specializing in museums and galleries. Moreover, there are three projects related to photography, fashion and NGOs, as well as four focusing on creative design, architecture and advertising services.

Lastly, Carmen Martos, the Director of EAE Madrid’s Impact and Drive Innovation Hub, concluded by emphasizing that “the Cultural Accelerator marks a significant milestone in EAE Business School Madrid’s commitment to boosting innovation and entrepreneurship, and taking creative projects to the next level. The cultural arts are essential for supporting communities, revitalizing economies and nourishing creative expression. The projects will be able to amplify their impact, using digital technologies, with the common goal of helping them to generate higher revenues and reach new audiences”.